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The Utah DMC Blog

Facebook Messenger marketing is the new frontier in digital marketing. This is what you need to know.

Hold on, because I’m going to make a very bold statement.

I believe that every digital marketer should know about Facebook Messenger marketing with chatbots.

Why do I say this?

Because Facebook Messenger marketing is both the largest and most targeted marketing channel. It possesses the highest engagement rates and wields the greatest potential. When combined with Facebook Messenger chatbots allow you to unleash this potential at scale.

Topics: facebook facebook messenger Guest Post chat bots

Marketing Automation in 2019 - March 2019 [Recap]

Presented by Micaela Wright and Ian Shields

It was a wonderful evening to be at the beautiful office of Lucid to learn from our marketing automation gurus, Micaela Wright from Lucid and Ian Shields from Artemis Health.

Topics: marketing automation

New Rules of Marketing - February 2019 [Recap]

Our first speaker was Michael Salamon.

He covered trail assessments and condition surveys or TRACS. Most of his experience is in UX/UI and he partners with wearelousy.com. He came up with his three-step training because he keeps running into the same problem. No one has a post-purchase plan in their customer journey.

Topics: marketing

Dominating Paid Search - January 2019 [recap]

Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala

Dominate Paid Search Results with Amazon's Help

Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.

Topics: ppc advertising

Game Changing Content & LinkedIn Video Strategy - November 2018 Recap

The Utah DMC hosted Game Changing Content & LinkedIn Video Strategy on November 14, 2018, at the Adobe Campus in Lehi. This presentation featured content strategist Paxton Gray and LinkedIn video strategist Anthony Ambriz. Gray and Ambriz are both passionate about creating great content wherever it’s used and enjoy teaching and consulting with others on how they can improve their content strategy in an increasingly competitive market.

Topics: content marketing

The Power of Podcasting to Build Your Brand - October 2018 Recap

Jessica Rhodes: Building Your Brand with Podcast Interviews

Jessica Rhodes is an expert in booking interviews for podcasts and experts alike and teaches people how to leverage interviews to grow your brand and increase exposure. Her agency, Interview Connections, has garnered six-figures in recent years and is well on its way towards reaching seven-figures for 2018.

Topics: Event Recaps personal branding

Lifetime Value The Only Metric that Matters - September 2018

Luciano Pesci, PhD is the Chief Executive Officer of Emperitas which spoke on the subject of Lifetime Value the Only Metric that Matters and how it is beneficial to business.

Topics: data analytics

DIY Excel Tools with Amy Bishop [DMC Recap]

Amy Bishop is the owner of Cultavative Marketing, a data-driven digital marketing agency specializing in PPC and content marketing.  Amy begins her presentation by sharing some helpful DIY excel tools that you can begin using today for digital marketers.  She begins her presentation with some helpful excel tools:

Topics: DMC2018

Google's Quality Raters Guidlines & E-A-T with Marie Haynes [DMC Recap]

Marie Haynes relishes knowing and learning how Google operates and how their algorithms work. She has her own consulting company, Marie Haynes Consulting, that is focused primarily on helping websites perform better specifically after Google algorithm updates. For years Marie did solo consulting trying to figure out the puzzle of the Google algorithm and penalties. She analyzes and studies the penalties, algorithms and Google quality raters guidelines thoroughly, and the SEO industry is all the better for it.

Topics: DMC2018

Trends, Issues and New Approaches to Digital Marketing with Mikel X. Chertudi [DMC Recap]

Mikel is the CEO and founder of Strala.  Strala is an innovative data tracking platform that assists in collecting and combining information from multiple data sources.

Topics: DMC2018