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The Utah DMC Blog

How To Do Influencer Marketing To Grow Your Brand with Adam Buchanan [DMC Recap]

With over a decade of social media marketing, public speaking, influencer marketing, and digital marketing management experience under his belt, Adam Buchanan is an expert at creating successful influencer marketing programs. Companies like Columbia Sportswear, Cabela’s, and Experticity have enlisted Buchanan’s help to grow their social marketing strategies. He has also worked with brands like Hydro Flask, OptConnect, PROBAR, and Enso Rings.

Topics: DMC2018

Omni-Channel Analytics: Facebook with JD Prater [DMC Recap]

JD Prater is the Director of Growth at Beautiful.ai. He is a digital media strategist who has an obvious talent for telling stories with data. JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast. So there was no surprise when he was voted among the top 25 most influential PPC experts in 2017.

Topics: DMC2018

When Good PPC Goes Bad with Kirk Williams [DMC Recap]

In this year’s DMC, one of the speakers was Kirk Williams. Kirk is the owner of ZATO and BHive, a husband and a father to 4 children plus 1 on the way, and he lives in Billings, Montana. Kirk’s company, ZATO, is a PPC marketing firm of Google Shopping Experts that specializes in e-commerce PPC. Kirk spoke all about “When Good PPC Goes Bad.”

Topics: DMC2018

Less Programmatic Jargon, More Programmatic Action with Carrie Albright [DMC Recap]

Carrie Albright is the Associate Director of Services at Hanapin Marketing and loves sharing her knowledge of innovative marketing tactics and strategies. She’s worked with a variety of clients and businesses in retail, hospitality, insurance, and airlines. Carrie came to DMC 2018 to share her insights on how to make sense of programmatic marketing.

Topics: DMC2018

PPC Optimization Through Marketing Automation with Heather Cooan [DMC Recap]

As digital marketers, we often hear our clients ask, “How can we get more sales?” The answer to this question is often complicated and involves a lot of moving parts. In her presentation, Heather Cooan explains that there is a “simple” answer to this sales question: marketing automation.  

In Heather's presentation, she mentions that 73% of leads that go to the sales department are not “sales ready,” which results in no sale. Why is this? Heather is convinced it is because businesses are not utilizing marketing automation. They are not nurturing these leads, but rather throwing them all at the wall and seeing what sticks. There is a better way: marketing automation.

Topics: DMC2018

Flip the Funnel with Account Based Marketing - Sangram Vajre [DMC Recap]

The Co-Founder & CMO of Terminus, Sangram Vajre, has quickly built a reputation as one of the leading minds in B2B marketing. In 2018, he was named as one of B2B News Network’s Top 21 B2B influencers to watch. He is the author of “Account-Based Marketing For Dummies” and is the creator of the #FlipMyFunnel philosophy.

Vajre came to the 2018 Utah Digital Marketing Collective to share some brutal truths and key takeaways. Discover the 3 stages of the authenticity curve and how you can flip the funnel for your company.

Topics: DMC2018

SEO in 2018 with Rand Fishkin [DMC Recap]

Rand Fishkin, founder of SparkToro and Co-Founder of SEOmoz, spoke at the 4th Annual Digital Marketing Conference on The Search World SEO in 2018. In his presentation, he talked about what has changed in the way people search the web, how search engines serve results, and the impact that has on marketers.

Rand opened his presentation to talk about the misleading data that marketers (and customers) have run into during searches. Because of this, it is hard to know which data is trustworthy. The key, according to him, is to use a marketing analytics platform, such as Jumpshot, to collect unbiased data (and gain more visibility into what is really going on and where people are performing their searches).

Topics: DMC2018

Making the Switch to Digital – Focused Marketing Approach with Bart Sharp [DMC Recap]

Bart Sharp is the senior vice president of marketing for the Utah Jazz. He oversees the media and promotions, creative services, digital services, customer analytics and research, and the youth program.  

Topics: DMC2018

Search & the Customer Experience with Jim Yu [DMC Recap]

Jim Yu is the founder and CEO of BrightEdge, a global content performance marketing company. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform. This award-winning SEO platform, powered by a sophisticated AI and machine learning engine, is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe.

Topics: DMC2018

10 Conversion-Killing Copy Mistakes (And How to Fix Them) with Joel Klettke [DMC Recap]

Joel Klettke is obsessed with content, and for good reason. He knows that your page content is either what keeps people engaged and active participants with your brand or what sends them away to search elsewhere. His steps on how to stop “killing” your copy will help you write more persuasive and meaningful content that will actually help your readers and convert them into customers.

Topics: DMC2018