What's new in the world of Google? Join SLCSEM.org as we welcome two Googlers to share the latest on hot new spaces and trends the search giant sees coming down the road from a holistic point of view & not just specific to paid search - we'll also take a look at how ads intersect with general (organic) search behavior on both mobile and desktop platforms. We'll explore the lastest trends in Adwords paid search advertising, discuss the controversial "Enhanced Campaigns" (scheduled to launch July 22) and look ahead to other opportunties the search advertising leader has on tap.