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The Utah DMC Blog

How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018

How to Use UX & AI to Improve User Experience

Amber Sawaya’s, EVP UX & Product, Zorroa, was our first speaker of the evening.  Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions.

Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry.

Topics: artificial intelligence personal branding strategy

Audience/CRM Targeting and Extending Customer LTV with Aaron Levy [DMC Recap]

At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention.

Topics: DMC2017 aaron levy advertising artificial intelligence

[Recap] Artificial Intelligence & Marketing - November 2016

Our most recent SLCSEM event was held at the Salt Mine in Sandy, Utah. A collaborative working space for small and big teams alike, it served the perfect setting for the speakers we had in store that evening. 

Topics: marketing artificial intelligence Event Recaps