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The Utah DMC Blog

Lifetime Value The Only Metric that Matters - September 2018

Luciano Pesci, PhD is the Chief Executive Officer of Emperitas which spoke on the subject of Lifetime Value the Only Metric that Matters and how it is beneficial to business.

Topics: data analytics

Recap: Data Analytics & Facebook Remarketing - June 2018

Beyond Vlookups: The Marketing Data Analytics Stack

Sam Fonoimonana, Chief Analytics Officer at Stoke Analytics, spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data.

In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline -

Topics: data analytics facebook

Annie Cushing | DMC 2016

A Road Map to Analytics Mastery

Annie Cushing is the founder of Annielytics, specializing in web analytics, SEO, PPC, social media, and competitive analytics.

Topics: analytics data Event Recaps DMC2016

Luciano Pesci | DMC 2016

Think Broad. Mine Deep. Explain Simply. Effective Storytelling with Data Analytics


Luciano Pesci is the CEO and founder of Emperitas, a local research and data analytics, firm. He also teaches probability and statistics and economics classes on why businesses fail at the University of Utah where he is also a PhD candidate. Luciano is one smart guy and he knows what he’s talking about when it comes to data.

Topics: data analytics DMC2016 Event Recaps

[Recap] Let's Get Analytical - June 2016

Topics: data reporting ppc roi