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The Utah DMC Blog

Industry Pricing Survey with John Doherty [DMC Recap]

John Doherty is an experienced digital marketer who has worked in agency settings (Distilled), in-house (Zillow), and as a consultant/freelancer (Credo). During his early consulting days, John did some SEO for a client for $50. In the years that have passed, that $50 in work has generated his $6M in business for his client. Needless to say, John was not fairly compensated for the work he did.

Topics: DMC2017 John doherty agency

Building a Personal Brand with Mel Carson [DMC Recap]

Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge!

Topics: Event Recaps DMC2017 personal branding

Give Your Content a Sense of Repurpose with Casie Gillette [DMC Recap]

Topics: DMC2017 content marketing casie gillette

Finding Wins (Across SEO and PPC) with James Svoboda [DMC Recap]

Topics: DMC2017 ppc seo James Svoboda

Social: A Real-time View into Your Customer with Joe Martin [DMC Recap]

For the second year in a row, Joe Martin of Adobe joined DMC to talk about social media. This year’s presentation focused more on how social media fits into the current marketing landscape and where it might go in the near future.

Topics: DMC2017 social media joe martin

Tips For A Successful Split Test Program with Justin Rondeau [DMC Recap]

Topics: DMC2017 Justin Rondeau conversion rate optimization

Benchmark Reports for Paid Media and Facebook with Sahil Jain [DMC Recap]

Sahil Jain is the CEO and co-founder of AdStage which is an all-in-one advertising platform which assists marketers manage, automate, and report the ad campaigns that they are running across various search and social networks through an universal data API.

Topics: Event Recaps DMC2017 paid social

Complex Retargeting Strategies with Christi Olson [DMC Recap]

Day 1 of SLC | SEM’s Digital Marketing Conference is off to a great start as we hear from Christi Olson, Internet Marketing and Search Evangelist. Christi currently works with the BingAds team at Microsoft and teaches us some complex retargeting strategies to fuel your marketing initiatives.

Topics: DMC2017 christi olson ppc

Psychographics in Social with Marty Weintraub [DMC Recap]

Topics: DMC2017 marty weintraub social media advertising

Audience/CRM Targeting and Extending Customer LTV with Aaron Levy [DMC Recap]

At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention.

Topics: DMC2017 aaron levy advertising artificial intelligence