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The Utah DMC Blog

The Power of Podcasting to Build Your Brand - October 2018 Recap

Jessica Rhodes: Building Your Brand with Podcast Interviews

Jessica Rhodes is an expert in booking interviews for podcasts and experts alike and teaches people how to leverage interviews to grow your brand and increase exposure. Her agency, Interview Connections, has garnered six-figures in recent years and is well on its way towards reaching seven-figures for 2018.

Topics: personal branding Event Recaps

Building a Personal Brand with Mel Carson [DMC Recap]

Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge!

Topics: Event Recaps DMC2017 personal branding

Benchmark Reports for Paid Media and Facebook with Sahil Jain [DMC Recap]

Sahil Jain is the CEO and co-founder of AdStage which is an all-in-one advertising platform which assists marketers manage, automate, and report the ad campaigns that they are running across various search and social networks through an universal data API.

Topics: Event Recaps DMC2017 paid social

5 AdWords Mistakes and How to Avoid Them with Michelle Roberts [DMC Recap]

Topics: Event Recaps AdWords paid search ppc

Earning Attention in a Distracting World with Burke Morley [DMC Recap]

Time truly is the most valuable resource in the world, and in the digital marketing world earning every single second of that attention has become a challenge. Joe Marchese, the President of Fox Advertising re-instated the importance of attention as he was quoted saying, “Human attention is the most valuable resource on the planet.”

Topics: Event Recaps

Play Wild Within Video with West Barnell [DMC Recap]

 

Topics: Event Recaps West Barnell video marketing

Let the Content Network for You & Taking On Giants [Recap]

James Dayton, Creative Producer at Jamestown Films

The October SLC | SEM event kicked off with James Dayton, from Jamestown Films. Jamestown Films is a film production crew that’s been behind some recent marketing videos that have gone viral. The focus of their work is the content they produce for their clients, and they seek to elevate the brand of anyone who requests their services.

Topics: Event Recaps content marketing business

The Story of What’s Inside and the Power of Social Media with Dan Markham [DMC Recap]

With 4.9 million subscribers, 650 million video views, and 166 total videos uploaded as of September, 2017, Dan Markham’s YouTube channel What’s Inside? is the perfect example of achieving success through creativity and ambition. What started as a fun video for his son’s school project has turned into a fulltime career for Dan. With sponsored partners such as Nike, Verizon, Star Wars, and Nickelodeon, Dan and his son, Lincoln, are experts in how to utilize YouTube and gain a following.

Topics: Event Recaps DMC2017 YouTube Videos

A Day in the Life of a Snapchatter with Kirk Ouimet [DMC Recap]

There are three things that Kirk Ouimet wants to make clear: Mobile is king, Snapchat makes the best mobile ad products, and Snapchat leads by innovation. With over 166 million daily users, and over 3 billion Snaps created each day, Snapchat is the leader in mobile advertising. More than half of the top 100 advertisers have spent money advertising on Snapchat in 2017, including: Google, Starbucks, Pepsi, Netflix, and McDonalds. The question that Ouimet asks is, why isn’t your company taking advantage of Snapchat’s ad platform?

Topics: Event Recaps DMC2017 social media snapchat

[Recap] SEO Hacks for Today & Tomorrow - August 2017

PJ Howland - Crush Competitors with Deep On-Page SEO Tactics

The first speaker at our August  event was PJ Howland, Enterprise Campaign Manager at 97th Floor. In his talk, PJ examined deep on-page SEO tactics and what strategy is most effective for marketers to help content rank higher.

Topics: Event Recaps