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The Utah DMC Blog

Facebook Messenger marketing is the new frontier in digital marketing. This is what you need to know.

Hold on, because I’m going to make a very bold statement.

I believe that every digital marketer should know about Facebook Messenger marketing with chatbots.

Why do I say this?

Because Facebook Messenger marketing is both the largest and most targeted marketing channel. It possesses the highest engagement rates and wields the greatest potential. When combined with Facebook Messenger chatbots allow you to unleash this potential at scale.

Topics: facebook facebook messenger Guest Post chat bots

Recap: Data Analytics & Facebook Remarketing - June 2018

Beyond Vlookups: The Marketing Data Analytics Stack

Sam Fonoimonana, Chief Analytics Officer at Stoke Analytics, spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data.

In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline -

Topics: data analytics facebook