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The Utah DMC Blog

SEO, SEM and Social Media Tips: SLC|SEM's September Event Recap

With Fall rapidly approaching and the end of the year drawing near, it seemed only appropriate that this month’s SLC|SEM theme was last minute SEO, SEM and social media tips to meet your end of year goals. I’m always impressed with the turnout for SLC|SEM’s monthly events and can plan on seeing plenty of new and familiar faces. It’s a great resource to have an association that supports Utah’s digital marketing community.  These events are a fantastic opportunity for networking and to hear presenters discuss the latest search marketing trends, tactics and actionable tips.
Kicking off this month’s event was
Brett Stevens, a PPC Team Lead at 180 Fusion. He discussed PPC Prep for the Holidays. Here are some highlights from his presentation:

Topics: Blog buzzstream digital marketing utah News online marketing sem seo seo tips slc meetups slc|sem social media social media optimization

April 17th Spring Fling: Tips For Growing A Sustainable Link Garden

First you plant the content seeds, then you tend to your link targets and reap the rewards of sustainable search results. Good quality links are built through creating valuable content that people naturally want to link to. Learn how to repurpose and repackage your content assets through PR, social and other tactics to cultivate valuable link partnerships that will lead to long lasting success in search.

Topics: Events News

February Event Recap with Speaker Danny Sullivan from Search Engine Land

If you missed Danny’s speech in February, you missed a goldmine of actionable tips, strategies and foresight into what will become of the search industry. If you weren’t already aware, Danny would like you to know that…

Topics: Events News

January Event Recap with Speaker Duane Forrester from Bing’s Webmaster Tools

If the saying “adapt or die”
with SEO wasn’t already ingrained in my skull, it surely was after hearing
Duane Forrester, the Sr. Product Manager of Bing’s Webmaster Tools, talk about the complexities that derive from Bing’s algorithm and how they determine relevance. While SEO’s typically have their trophy keywords, it doesn’t necessarily mean that the searcher intent of those keywords has anything to do with what your business is about, and this is one of the many things that search engines are trying to figure out. After hearing Duane speak, it’s very clear that SEO goes well beyond keyword research, surface level relevancy and links. But while those aspects of SEO are still a major factor for many searches, it’s smart to start broadening your SEO strategy if you want to be successful in your competitive space.

Topics: News

SLC|SEM To Host 2013 Member Events At New Adobe Building

Salt Lake City, Utah – January 10, 2013 – Following the recent opening of the new Adobe technology campus in Lehi, the technology giant continues to support the fast growing SLC|SEM organization by providing event space for local professionals’ monthly educational and networking events. “As a leader in the digital marketing space, both in Utah and globally, Adobe is a natural fit for our organization – partnering with Adobe has been a focus for us since day one of the organization’s inception,” said Elisabeth Osmeloski, co-founder and current President of SLC|SEM. “This joint effort will enable us to continue our mission of delivering top-level educational content for search marketers, while raising the profile of the industry and local talent pool in Utah.”
 With a diverse membership of independent business owners and consultants, local digital agencies and Internet marketing teams from some of Utah’s most well known brands, SLC|SEM provides a unique platform for networking and collaborative learning among peers. SLC|SEM holds monthly events for its members and guests and in 2013 these events will be held in Adobe’s new Utah technology campus, in Lehi Utah. The inaugural event in the new venue will take place 
Wednesday, January 16, 2012 from 6-9pm, and feature a networking reception for SLC|SEM members and a keynote presentation by search industry luminary Duane Forrester, Senior Product Manager of 
Bing.com’s Webmaster Tools.
About SLCSEM.org Founded in 2011, SLC|SEM is a non-profit, professional association for Internet marketers in Utah focused on organic SEO (search engine optimization), paid search advertising, social media marketing and measuring the success of such tactics through web analytics. Monthly educational events focus on a different discipline each month, featuring nationally recognized experts and local members sharing best practices. Annual individual and corporate memberships can be purchased online at 
www.slcsem.org.
CONTACT: Elisabeth Osmeloski President, SLCSEM.org
http://www.slcsem.org
info@slcsem.org

Topics: News

SEOmoz's Rand Fishkin To Speak @SLCSEM October 10th

SLCSEM.org, Utah's professional association for search and social media marketers, is proud to bring the internationally known Internet marketing expert and founder of
 SEOmoz, Rand Fishkin (
@Randfish), to Salt Lake City, Utah as we continue our evening series of networking and search marketing education.
Fishkin had this to say about the event:
"I'm incredibly excited to visit Salt Lake City again and chat with the SLC|SEM folks. There's long been a hotbed of web marketing and analytics activity in SLC, and I'm thrilled to see that culture continue." If that doesn't convince you to 
become a member of SLC|SEM now, then we don't know what will! Current SLC|SEM members are always guaranteed seats at our events ahead of the general public.   For this special event, a 
limited number of non-member tickets are available for purchase for $25. If you are an online marketer in Utah, this is a can't miss event!

Topics: News

SLC|SEM Launches Salary Survey To Evaluate Utah Job Market

Digital marketing is one of the fastest growing career fields in Utah, nationally and globally. Utah has a booming digital marketing community - with many of the industry's best and brightest living, working and playing in a state many surveys have said
is a great place to live and
do business, both now and in the
future. But is Utah on track with national salaries for comparable positions? Are Utah digital marketers fairly compensated in this very competitive field? Are you having trouble finding qualified talent to fill digital marketing roles? Are Utah employers doing enough to attract and retain top talent? Are Utah companies asking too much but offering too little in salary? How does education and experience factor in? If you want answers, take our survey now - it's
less than 20 questions!!

Topics: News

August 9th Event: Utah Job Market in Search & Social Marketing

SLCSEM.org
(Utah's professional association for digital marketers) and
SMCSLC
(Social Media Club Salt Lake City) are teaming up for special evening of networking & summer fun at Park City Mountain Resort.

Topics: News

National Experts on Local SEO To Teach Seminar in SLC

EVENT NOTICE: The daytime event has been postponed until further notice, with a future date to be announced.
NOTE:
SLCSEM.org will still host an evening event from 5-8pm on June 12th, "Advanced Local Search Tactics", featuring speakers David Mihm of GetListed & Bryan Phelps of SEO.com.
Registration will be opening shortly for the evening event.  *A limited number of Non-member tickets may be available for sale for the evening's SLCSEM event.

Topics: News

Former EBay Global SEO Strategist To Speak On Analytics at SLCSEM Event

Continuing an exciting series of educational & networking evening events, SLCSEM.org will host 
special guest speaker Dennis Goedegebuure
(
@thenextcorner), VP of Internet Marketing at GeekNet on April 18th for an evening dedicated to making better business decisions through data. Online marketers often have access to an enormous wealth of web analytics data, which gives us unique insight into the behavior of prospective and current customers - the problem is, many search marketers are simply too overwhelmed with large data sets to do anything with them. In the evening's keynote, along with local member speakers, we'll discuss turning analytics data into actionable marketing strategies and how to use information to solve common business problems.

Topics: News