Bryan Phelps, on Nov 18, 2017 10:00:00 AM
Bryan Phelps, on Nov 14, 2017 10:00:00 AM
Bryan Phelps, on Nov 11, 2017 10:00:00 AM
Day 1 of SLC | SEM’s Digital Marketing Conference is off to a great start as we hear from Christi Olson, Internet Marketing and Search Evangelist. Christi currently works with the BingAds team at Microsoft and teaches us some complex retargeting strategies to fuel your marketing initiatives.
SLC|SEM, on Oct 16, 2017 2:46:09 PM
Ginny Marvin joined the SLC|SEM Back to Digital Marketing conference from Third Door Media where she serves as the Associate Editor over paid media coverage. Her presentation was a fascinating overview of the trends that will define the future of SEM and what these changes mean for the marketing community.
Kirk Williams is a very experienced PPC search engine marketer with some serious ecommerce chops. Much of Kirk’s presentation focused on Product Listing Ads, or PLAs, as Google Shopping is playing a more significant role and was incredibly useful for SLC|SEM attendee working in the ecommerce space in ecommerce. He specifically address campaign setup, the role of RLSAs in ecommerce, labels, and bidding tactics specific to PLAs.
Bjorn Espenes is the CEO and founder of Finch, a PPC bid management software. As such Bjorn’s presentation was about the impact of programmatic advertising on the SEM industry. To illustrate his point, Bjorn talked about how Google Adwords is the world’s largest buying market citing the fact that there are over 3.5 billion searches on Google each day. Furthermore, each search presents the issue of a single buyer and multiple suppliers. In this environment a paid search marketer needs to know which clicks will be profitable to be successful. Enter Finch.
As the third speaker of the day, Susan Wenograd, Partner in Search Engine Marketing at Five Mill, Inc., spoke about how to master the tools and tactics of Google's Display Network. “Display advertising works,” Wenograd began. “We’re not spending money to just spend money. It works, if it’s done right.” Wenograd continued that the best way to take advantage of display advertising was to use two different types of ad targeting: by site and by people.
Brad Geddes opened up DMC 2016 with his training on Advanced AdWords. Geddes is the official Google AdWords Seminar Leader and has conducted more than 60 officially Google-supported AdWords Seminars for Success.
SEM-ers from the Wasatch Front were treated to two fantastic presentations last Wednesday. Keeping with recent trends we were able to snag both a local and a national expert, this time tackling both paid search and social media advertising.