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We invite you to our next Utah Digital Marketing Collective Event, Wednesday, January 16, 2019

We have an amazing night planned, with two amazing speakers, that you do not want to miss.

Our First Present: Gil Hong

Gil HongGil's Bio:
Gil prides himself in finding opportunities and driving success for his clients. He's partnered with a wide array of clients from local storefronts to a fortune 15 company. When he's not working with clients or leveling up his team, you can find him helping others on #PPCChat or speaking at conferences.

Presentation Title: Competitive PPC Intel. and tools

Presentation Description:
Often times a competitor strategy ends up being a single campaign with a competitor brand term being targeted, but it can be so much more! Understanding the competition can give you the leg up with strategic bidding & budgeting, messaging, and even global conquest.

Takeaways:

  • How to use GoogleAds Auction Insights to its fullest
  • How to spot clues for competitor strategies
  • What tools and data sources to consult outside of GoogleAds

Connect with Gil: LinkedIn - Twitter

 

Our Second Presenter: Mark Gustafson

Mark GustafsonMark's Bio:
Mark is the founder of 900 Kings, a digital marketing agency that turns traditional integrated marketing philosophies into multi-channel digital strategies. An experienced digital marketer, Mark's experience stems from his work with household names as well as ma and pa shops across a number of verticals. He's obsessed with all things digital marketing and can be found answering questions on #PPCchat, Online Geniuses, or r/PPC before the sun comes up. In the rare instance that he's not doing something digital marketing related, Mark is probably playing pickleball, hiking, or eating delicious food.

Session Title: Dominate Paid Search Results with amazon's Help

Session Description:

When Amazon appears in an Auction Insights report some may feel threatened that a large brand is competing with them. However, there are many opportunities to strategically take control of the situation and increase the combined performance of those two channels.

Takeaways: 

  • How to determine to what extent your brand is competing with Amazon in paid search listings
    How to enforce your trademark to win more clicks in paid search auctions
    How to convert Amazon's Paid Search Landing Pages into revenue for your brand
    How to protect your brand from competitors on Google/Amazon

Connect with Mark: LinkedIn - Twitter


 So, be sure to join us on Wednesday, January 16th at 6:00 PM.

 

Q&A to follow featuring the presenters

Who Should Attend?:

  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMO's
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!

WHAT:

  • Actionable tips & tactics Professional networking event
  • Some tasty food

WHEN:

Wednesday, January 16th, 6pm

  • 6pm - 7pm: Check-in, networking, food & refreshments served.
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9pm:Q&A and wrap up.

WHERE:

Instructure

6330 South 3000 East, Suite 700
Salt Lake City, UT 84121

Please park on the 3rd floor of the parking structure then you can access the building via a bridge that connects to the structure. Then the event will be in the first room on the right.


COST & RSVP DETAILS
Free for all Utah DMC members. $20 for general public/non-members.

Note: Must arrive and be checked in prior to 7pm.

Seating is limited, and attendees must RSVP in advance for admission. If you register, please plan on attending. We are ordering food for you.

If you are not a member of Utah DMC, we encourage you to join, and attend the event.

*Ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.
The Utah DMC Board Email: Info@utahdmc.org 
Tweet: @TheUtahDMC / #UtahDMC

Special Thanks to our Event Space Sponsor

INSTRUCTURE