Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience help his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.
In addition to being the main blogger for Granular, he has written for PPC Hero, SEMrush, Leadpages, Optmyzr, Unbounce, and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He has also spoken at SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. In 2017, he was named a Top 25 Influential PPC Expert by PPC Hero.
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Robert Brady is the founder of Righteous Marketing, a digital marketing agency. He got started in pay-per-click marketing during a class project in college and hasn’t stopped learning since then. He has worked with a variety of different companies, ranging from a small grass-fed beef grower in Idaho to large B2B companies.
Robert resides in Idaho Falls, Idaho and can often be found skiing, mountain biking, or playing ultimate frisbee. The best way to reach him is through
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Who do you think is a more valuable lead? The person who visited a page or the person who started filling out a contact form and didn’t complete it? You probably will pick the second person because we get an understanding of what the user intended to do. This session will show you how you can track user activity on your landing pages to create intent-based remarketing audiences.
Where to go to set up event tracking?
What kinds of actions can you track?
New re-marketing strategies you can use immediately.
How can you utilize these new audiences in search?
How a non-coder can take free AdWords scripts, tweak them and get killer efficiency gains on previously time-consuming, tedious tasks.
Understand basic script safety (nobody wants a T-1000 loose in
5 scripts (totally free) that you can start using in your AdWords accounts tomorrow
Confidence to use them