SLCSEM.org Presents: Account-Based Marketing - June 21, 2017
For our June event, we have lined up two AMAZING presenters that you do not want to miss!
Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre.
Bio: AJ Wilcox is a B2B Social Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. These newly-minted LinkedIn official partners manage among the world’s most sophisticated accounts worldwide. He's a ginger & triathlete. He & his wife live in Lehi with their 4 kids, and his company car is a go-kart.
Session Title: Account-based Marketing: Generating Leads that Make Your Sales Team Worship You
Session Description: Account-based marketing is one of the most efficient forms of marketing for B2B companies and it results in leads that your sales team will praise you for. AJ Wilcox will show you how to set up and run ABM campaigns in both Facebook and LinkedIn Ads for maximum success. Takeaways: - How to set up and run LinkedIn & FB Ads to only your most ideal customers - How to select the ideal companies in conjunction with your sales team - How to optimize these campaigns for maximum efficiency.
So, be sure to join us on Wednesday, June 21st at 6 PM.
Q&A to follow featuring presenters
Who Should Attend?:
Wednesday, June 21st, 6 pm
Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 840431
COST & RSVP DETAILS
Free for all SLC|SEM members. $20 for the general public. Note: Must arrive and be checked in prior to 7 pm. *ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.
Seating is limited, and attendees must RSVP in advance for admission.
If you are not a member of SLCSEM, we encourage you to join and attend the event.