Tools, Tactics, and Algorithms For Game Changing Content &
Developing a LinkedIn Video Strategy
Wednesday, November 14, 2018
6:00 PM - 9:00 PM
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like MasterCard, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through client work. He holds a degree in advertising from BYU.
Anthony Ambriz is a YouTube certified coach and consultant in audience growth and content strategy. He’s the owner of VidStrategy, an agency focused on building the brands of entrepreneurs through video. He’s the founder of Digital Creators, an organization empowering Utah’s online creators with resources to learn, network, and create.
His expertise is in video marketing. He’s grown YouTube channels for companies, online personalities, and thought leaders to millions of subscribers and has gained over 500 million views as well as earned over $20 million in sales for his clients.
Anthony’s work has been featured on Mashable, Huffington Post, TubeTalk, ABC 4 News, and MTV. He’s spoken at multiple universities as well as at marketing conferences such as; Video Marketing World, CVX Live, and Influencer Summit.
Anthony lives in Utah with his wife and three daughters. He’s currently working on building a video marketing curriculum for a local university.
Connect with Anthony: LinkedIn
The world of content marketing is and continues to become more difficult. Content marketers today have too little time and can't seem to create enough content to feed the machine. In this presentation, Paxton will share time-tested tactics for how to improve content quality, decrease the amount of time needed to produce that content, and increase the likelihood your content will be successful. The presentation will cover both theory and step-by-step tactics with some cool tools mixed in along the way.
TAKEAWAYS:
- Learn how to use data to produce content your audience already wants
- Free template for attendees to improve/speed up keyword research specifically for content creation
- Learn how to dip into more intimate sources of information to learn your audience's needs and desires
- Examine the human algorithm and its effect on content marketing strategy
Native LinkedIn video has been available for about a year and most LinkedIn users don’t know how to use this amazing feature. LinkedIn has over 133M active users in the US and video on the platform makes up for 75% of its engagement. On a platform that generates 80% of B2B leads, now is the time to leverage video to build your brand, grow your revenue, or level up in your career.
TAKEAWAYS:
- Getting started with LinkedIn video- Understanding the data
- Optimizing your video content
