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We invite you to join us for our next SLC|SEM event on Wednesday, April 18, 2018 featuring featuring two marketing experts you don't want to miss. 

Come and learn how to effectively and affordably create and utilize video in your Facebook campaigns to increase engagements, visibility, traffic, and conversions.


Learn how marketing teams (or individuals) can structure and develop a strategy to ensure they are poised for high growth.

SLC|SEM has once again rounded up two top industry experts to share valuable insights, strategies, and the latest tactics for how to best tackle these sometimes daunting, yet extremely important tasks.

These techniques are for everyone – whether you are doing B2B or B2C marketing.

We have two fantastic presenters lined up for you.


Akvile DeFazio

Set Your Metrics In Motion with Facebook Video Ads

Facebook video ads are still a heavily underutilized creative format for B2C and even more so, for B2B brands. Videos are not only effective in capturing the attention of potential customers, they more often than not, convert at higher rates over their static image counterparts.

Looking to improve your campaign performance? Learn how to effectively and affordably create and utilize video in your Facebook campaigns to increase engagements, visibility, traffic, and conversions. 

Key takeaways will include: 

  • Strategies for B2C and B2B brands on how stand out among the stillness of the News Feed and increase conversions.
  • Solid understanding of effective video tactics.
  • Tools to create video content for Facebook Ads.

About Akvile DeFazio

As someone who lives for connecting people, bringing together consumers and brands is what Akvile DeFazio, President of AKvertise, Inc., a social media advertising agency, does best. Prior to launching AKvertise, she spent the last decade working in-house at a variety of companies, ranging from ski and snowboard ecommerce, to pet health insurance, and event marketing at Search Marketing Expo via paid search and social.

As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals. Her expertise lies in ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, and Pinterest Ads. When she's offline, she enjoys exploring Central California where she, her husband, and their dog, call home.

Connect with Akvile:






Ada Pally.jpg

Ada Pally

Establishing a Marketing Mix for High Growth Stages

Many marketing organizations struggle to properly support a high growth stage in their companies. This presentation will cover how marketing teams (or individuals) can structure and develop a strategy to ensure they are poised for growth, and can efficiently and effectively drive and support growth throughout their organization. Ada will walk through tactical considerations and high-level strategy from start-up to globalized enterprises.

After Ada's presentation, you will leave with an understanding of the core foundation required for any level of growth, key principles for marketing mix that facilitates growth, opportunities for efficiency and scale, and potential roadblocks along the way.


About Ada Pally:

With 15 years of Digital Marketing experience spent working with hundreds of companies, Ada Pally specializes in holistic digital strategies with a focus on cross-channel performance and growth-oriented programs. From consumer to SaaS and from startups to large enterprise clients, Ada brings her expertise to any setting whether it be an agency, in-house, or as a consultant. Ada works with organizations of all sizes and verticals to deliver omnichannel digital programs across SEM, SEO, Social, Display, Native, Mobile, Email, and Analytics. Ada is a recognized industry thought leader, speaking at a range of conferences including Search Insider Summit, Confluence, SearchFest, Zenith Conf, and Engage (formerly SEMpdx). A Canada native, Ada loves to travel, camp, and hike, and spend time with her dog and horse. 

So, be sure to join us on Wednesday, April 18th.

Q&A to follow featuring presenters

Who Should Attend?:

  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMO's
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take marketing to the next level, and generate additional revenue for your business!


  • Actionable tips & tactics 
  • Professional networking event
  • Some tasty food


Wednesday, April 18th, 6:00 pm - 9:00 PM

  • 6pm - 7pm: Check-in, networking, food & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9pm: Q&A and wrap up. 


Adobe Campus

3900 Adobe Way

Lehi, UT 84043

Note: Must arrive and be checked in prior to 7 pm as doors to Adobe Campus locks.


Free for all SLC|SEM members. $20 for the general public.

*Ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.