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Break Your Brand Out of the Noise & Understand The Anatomy of Cult Brands
We are excited to invite you to our next Utah Digital Marketing Collective In-Person Event, Wednesday, August 17, 2022.
Note Regarding Tickets: If you or your company is a Utah DMC Member, you should have received an email invitation with a special promotion code to activate your free ticket. If you are an active DMC member but did not receive your email and code, contact us and we will respond ASAP with your specific code to unlock your free ticket. See more details below.
Presentation Title: Break Your Brand Out of the Noise -- Unite Your Organization Around Your Company's Unique Story.
Key Takeaways Attendees Will Learn:
Bio: Austin Wilson has gone from Video Producer and Director to Marketing and Product Executive. He has been the lead Video Producer for ZAGG, owned a branding and marketing agency, the Chief Product Officer for ParentPlaybook, and the fractional CMO for the new Smart Gym, Kokoro Fitness Studio.
Over the last decade, his primary focus has been discovering the best ways to develop and unify businesses around their unique story so they can break out of the noise and become the leader of their niche.
Connect with Austin: LinkedIn
Presentation Title: The Anatomy of Cult Brands
What do the world’s most beloved brands believe, and how do they behave, that allows them to significantly – and consistently - outperform their mediocre peers?
To what do they attribute their success, especially since they typically spend far less dollars on mass media and markdowns? How do they get employees and customers to not just buy, but buy in? Chris and his team have been dissecting “cult brands” (i.e. businesses that enjoy above-average brand attachment and advocacy) for ten years, and they have discovered a handful of characteristics within the cult brand genome that are far less common within the DNA of their competitors. In this presentation, Chris will reveal the findings of his research, and present entertaining and educational examples of brand-building done so spectacularly well it results in cult-like followers.
Key Takeaways/What you Will Learn:
Presenter Bio: Chris Kneeland is the co-founder and CEO of Cult Collective. His professional passion is helping brand leaders master new ways of engaging customers, prospects, and staff. In particular, he’s committed to helping his clients embrace eight specific marketing beliefs and behaviors he’s discovered while researching the most beloved brands on the planet.
Chris held marketing roles at John Deere and The Home Depot and was also formerly the Head of Retail Marketing at RAPP, Omnicom’s preeminent CRM agency. He co-founded Cult in 2012, and has consulted with Harley Davidson, Canadian Tire, Zappos, Best Buy, Carter’s, Keurig, and dozens of other brands.
Chris speaks regularly at conferences like SouthbySouthwest, Global Shop, Inbound, NRF, CMA, Digiday and The Gathering (which he co-founded). He is the co-author of Fix: Break the Addictions That Are Killing Brands. Chris is an adjunct professor at Mt. Royal University, holds a master’s degree in Marketing Communications from Northwestern University, and a Bachelor of Arts from Brigham Young University. He moved to Calgary from Dallas in 2010 with his wife, three children, and obnoxious dog.
Wednesday, August 17th, 6 pm
13707 S 200 W
Draper, UT 84020
COST & RSVP DETAILS - NEW PROCEDURE
Seating is limited, and ticket availability is NOT guaranteed. Attendees must RSVP in advance for admission. Please, no walk-ups, or plus ones upon arrival. Tickets may not be transferred or sold. If you register, please plan on attending. We are ordering food for you. NO REFUNDS.
Health and Wellness: By registering for an in-person Utah Digital Marketing Collective event, you hereby assume any and all risk of COVID-19, and agree to indemnify and hold harmless Utah DMC, its staff/volunteers, and the venue host involved in the event you are registering to attend, against any claims, liability, judgments, costs, and expenses arising from your choice to participate in a Utah DMC in-person event. The Utah Digital Marketing Collective will be required to follow any state mandates put in place by the event date and will keep all attendees informed via email of any changes that would be applicable to the event you are registering to attend. Please use good common sense: If you are not feeling well, take the appropriate precautions and stay home. Let's all do our best to stay and keep everyone healthy.
If you are not a member of Utah DMC we encourage you to join and attend future monthly in-person events free.