--- title: Welcome to the Utah DMC Blog | Bryan Phelps (6) description: Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. (6) --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## Bryan Phelps ### Recent Posts by Bryan Phelps: ## [\[Recap\] SEO Hacks for Today & Tomorrow - August 2017](https://www.utahdmc.org/blog/recap-august-2017) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 7, 2017 12:03:07 PM [![\[Recap\] SEO Hacks for Today & Tomorrow - August 2017](https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM%20Aug%202017.jpg)](https://www.utahdmc.org/blog/recap-august-2017) ## PJ Howland - Crush Competitors with Deep On-Page SEO Tactics The first speaker at our August  event was PJ Howland, Enterprise Campaign Manager at 97th Floor. In his talk, PJ examined deep on-page SEO tactics and what strategy is most effective for marketers to help content rank higher. [Continue Reading](https://www.utahdmc.org/blog/recap-august-2017) [0 Comments](https://www.utahdmc.org/blog/recap-august-2017#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ## [\[Recap\] Facebook Marketing & Keyword Research - July 2017](https://www.utahdmc.org/blog/recap-facebook-marketing-keyword-research-july-2017) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 7, 2017 12:02:04 PM ## Cathryn Moore, Digital Ads Manager at Chatbooks The first speaker for July’s SLC|SEM was Cathryn Moore from Chatbooks. [Chatbooks](https://www.utahdmc.org/blog/author/bryan-phelps/page/chatbooks.com) develops an app that turns your pictures that you’ve uploaded to social media into photo books that deliver to your home, automatically. As you can imagine, the Chatbooks team are experts when it comes to managing social media campaigns with great success and efficiency. [Continue Reading](https://www.utahdmc.org/blog/recap-facebook-marketing-keyword-research-july-2017) [0 Comments](https://www.utahdmc.org/blog/recap-facebook-marketing-keyword-research-july-2017#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ## [\[Recap\] Account-Based Marketing - June 2017](https://www.utahdmc.org/blog/recap-account-based-marketing-june-2017) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jun 30, 2017 1:10:01 PM [![\[Recap\] Account-Based Marketing - June 2017](https://www.utahdmc.org/hubfs/Blog_Images/flip%20my%20funnel.png)](https://www.utahdmc.org/blog/recap-account-based-marketing-june-2017)   [Continue Reading](https://www.utahdmc.org/blog/recap-account-based-marketing-june-2017) [0 Comments](https://www.utahdmc.org/blog/recap-account-based-marketing-june-2017#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ## [\[Recap\] Influencer Marketing: Marketing with Influencers and Becoming One - May 2017](https://www.utahdmc.org/blog/recap-influencer-marketing-marketing-with-influencers-and-becoming-one-may-2017) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on May 22, 2017 6:25:33 PM [![\[Recap\] Influencer Marketing: Marketing with Influencers and Becoming One - May 2017](https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM%20May%202017.png)](https://www.utahdmc.org/blog/recap-influencer-marketing-marketing-with-influencers-and-becoming-one-may-2017) ## **Scott Paul - The Rise of the Influencer** Scott Paul, VP of Product at the Influencer marketing department of Disney, presented on influencer marketing and the tactics and strategies that work for influencer marketing from a brand perspective. ### What is an influencer? When engaging with an influencer to speak for your brand, where do you start? At the beginning of his influencer marketing speech, Scott talked about that, in the beginning, all that mattered was how many fans, followers, and subscribers you had. [Continue Reading](https://www.utahdmc.org/blog/recap-influencer-marketing-marketing-with-influencers-and-becoming-one-may-2017) [0 Comments](https://www.utahdmc.org/blog/recap-influencer-marketing-marketing-with-influencers-and-becoming-one-may-2017#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ## [\[Recap\] Inspiration for Better Content - April 2017](https://www.utahdmc.org/blog/recap-inspiration-better-content-april-2017) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on May 17, 2017 12:28:02 PM [![\[Recap\] Inspiration for Better Content - April 2017](https://www.utahdmc.org/hubfs/SLCSEM%20April%202017.png-large.png)](https://www.utahdmc.org/blog/recap-inspiration-better-content-april-2017)   ## Rebecca Edwards – Rock Your Content with These 7 Research & Structure Secrets When it comes to creating well-crafted content, Rebecca Edwards offers four key principles to follow: focus, authority, voice, and structure. Does your content stick to the point? Does it contain recognized sources to give it value? Does your voice standout? Will readers find it concise and scannable? Mastering these techniques is a sure way to achieving better content for digital purposes. [Continue Reading](https://www.utahdmc.org/blog/recap-inspiration-better-content-april-2017) [0 Comments](https://www.utahdmc.org/blog/recap-inspiration-better-content-april-2017#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ## [\[Recap\]: Utah's Ultimate Digital Marketing Panel - March 2017](https://www.utahdmc.org/blog/recap-utahs-ultimate-digital-marketing-panel-march-2017) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on May 17, 2017 12:25:19 PM [![\[Recap\]: Utah's Ultimate Digital Marketing Panel - March 2017](https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM%20March%202017.png)](https://www.utahdmc.org/blog/recap-utahs-ultimate-digital-marketing-panel-march-2017) For this month’s event, we went back to the scene of the crime (SLCDMC 2016) and back the trusty format of a panel event. We’re sure glad we did. The panel was made up of the following all-stars: - Sam Bernards, CEO of Purple - Alisa Gammon, Facebook Advertising Aficionado at Purple - Jacob Parry, Digital Marketing Manager at Vivint Smart Home - Micaela Wright, Marketing Automation Specialist at LucidChart - Cameron Lantz, Director of Research at Emperitas [Continue Reading](https://www.utahdmc.org/blog/recap-utahs-ultimate-digital-marketing-panel-march-2017) [0 Comments](https://www.utahdmc.org/blog/recap-utahs-ultimate-digital-marketing-panel-march-2017#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ## [\[Recap\]: B2B Marketing on Any Budget - February 2017](https://www.utahdmc.org/blog/recap-b2b-marketing-on-any-budget-february-2017) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on May 17, 2017 12:21:25 PM [![\[Recap\]: B2B Marketing on Any Budget - February 2017](https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM%20Feb%202017%20Event%20Updated.png)](https://www.utahdmc.org/blog/recap-b2b-marketing-on-any-budget-february-2017) For our February event we headed to the popular co-working space, Salt Mine. The event focused on strategies and tactics B2B marketers can employ for little to no money. Both presenters are local to Utah as McKay Allen hails from Ivanti (formerly LANDesk) as the Director of Global Digital Marketing while Chad Waite is currently the Marketing Manager at AvantLink. We loved both presentations and think any B2B marketer could try a few of the strategies or tactics mentioned in their presentations. [Continue Reading](https://www.utahdmc.org/blog/recap-b2b-marketing-on-any-budget-february-2017) [0 Comments](https://www.utahdmc.org/blog/recap-b2b-marketing-on-any-budget-february-2017#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ## [Jonathan Maberry | DMC 2016](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:41:27 AM [![Jonathan Maberry | DMC 2016](https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Jonathan%20Mayberry.png)](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016) ## **Good Guys Finish First** Jonathan Maberry is a New York Times best-selling author, editor, and comic book writer for IDW, Marvel, and Dark Horse. He has also spoken at DMC before. Jonathan started out his talk by discussing information. He said that even with all of the information available today, we either let that change us, or we go back to your old ways of thinking. It’s a challenge of life. With all of the information available to us today, we have a choice on what we accept. [Continue Reading](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Amy Schmittauer | DMC 2016](https://www.utahdmc.org/blog/amy-schmittauer-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:34:05 AM [![Amy Schmittauer | DMC 2016](https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Amy%20Schmittauer%20.png)](https://www.utahdmc.org/blog/amy-schmittauer-dmc-2016) ## Produce Your Authority: How to Create Video That Builds Brand Influence Amy currently produces a YouTube series known as Savvy Sexy Social, which helps rising stars achieve greater social connections and increase brand awareness by promoting action, productivity and strategy in business and life. Amy’s journey to where she is today started with the idea to make a video for a wedding. As a bridesmaid, Amy decided that she would compile short videos of the bride’s friends wishing her congratulations along with videos from the bride’s past. When she played that Windows Movie Maker-made video at the wedding, Amy said, “I had their emotions in the palm of my hands for 5 ½ minutes”. [Continue Reading](https://www.utahdmc.org/blog/amy-schmittauer-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/amy-schmittauer-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [video marketing](https://www.utahdmc.org/blog/topic/video-marketing) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) - [Tweet](https://twitter.com/share) ## [Justin Champion | DMC 2016](https://www.utahdmc.org/blog/justin-champion-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:27:25 AM [![Justin Champion | DMC 2016](https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Justin%20Champion.png)](https://www.utahdmc.org/blog/justin-champion-dmc-2016) ## How to Reverse Engineer Your Content Marketing Plan Justin Champion is a content marketing professor for HubSpot, the content marketing automation aficianados. In his DMC presentation, he dug in deep on the topic of reverse engineering your content marketing and gave an actionable processes SEMers can apply to their next content marketing campaign. [Continue Reading](https://www.utahdmc.org/blog/justin-champion-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/justin-champion-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) [Previous Page](https://www.utahdmc.org/blog/author/bryan-phelps/page/5) [All Posts](https://www.utahdmc.org/blog/all) [Next Page](https://www.utahdmc.org/blog/author/bryan-phelps/page/7) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - 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