The Utah DMC Blog

PJ Howland - Crush Competitors with Deep On-Page SEO Tactics

The first speaker at our August  event was PJ Howland, Enterprise Campaign Manager at 97th Floor. In his talk, PJ examined deep on-page SEO tactics and what strategy is most effective for marketers to help content rank higher.

Cathryn Moore, Digital Ads Manager at Chatbooks

The first speaker for July’s SLC|SEM was Cathryn Moore from Chatbooks. Chatbooks develops an app that turns your pictures that you’ve uploaded to social media into photo books that deliver to your home, automatically. As you can imagine, the Chatbooks team are experts when it comes to managing social media campaigns with great success and efficiency.

Scott Paul - The Rise of the Influencer

Scott Paul, VP of Product at the Influencer marketing department of Disney, presented on influencer marketing and the tactics and strategies that work for influencer marketing from a brand perspective.

What is an influencer?

When engaging with an influencer to speak for your brand, where do you start? At the beginning of his influencer marketing speech, Scott talked about that, in the beginning, all that mattered was how many fans, followers, and subscribers you had.

Rebecca Edwards – Rock Your Content with These 7 Research & Structure Secrets

When it comes to creating well-crafted content, Rebecca Edwards offers four key principles to follow: focus, authority, voice, and structure. Does your content stick to the point? Does it contain recognized sources to give it value? Does your voice standout? Will readers find it concise and scannable? Mastering these techniques is a sure way to achieving better content for digital purposes.

For this month’s event, we went back to the scene of the crime (SLCDMC 2016) and back the trusty format of a panel event. We’re sure glad we did.

The panel was made up of the following all-stars:

• Sam Bernards, CEO of Purple
• Alisa Gammon, Facebook Advertising Aficionado at Purple
• Jacob Parry, Digital Marketing Manager at Vivint Smart Home
• Micaela Wright, Marketing Automation Specialist at LucidChart
• Cameron Lantz, Director of Research at Emperitas

For our February event we headed to the popular co-working space, Salt Mine. The event focused on strategies and tactics B2B marketers can employ for little to no money. Both presenters are local to Utah as McKay Allen hails from Ivanti (formerly LANDesk) as the Director of Global Digital Marketing while Chad Waite is currently the Marketing Manager at AvantLink. We loved both presentations and think any B2B marketer could try a few of the strategies or tactics mentioned in their presentations.

Good Guys Finish First

Jonathan Maberry is a New York Times best-selling author, editor, and comic book writer for IDW, Marvel, and Dark Horse. He has also spoken at DMC before.

Jonathan started out his talk by discussing information. He said that even with all of the information available today, we either let that change us, or we go back to your old ways of thinking. It’s a challenge of life. With all of the information available to us today, we have a choice on what we accept.

Produce Your Authority: How to Create Video That Builds Brand Influence

Amy currently produces a YouTube series known as Savvy Sexy Social, which helps rising stars achieve greater social connections and increase brand awareness by promoting action, productivity and strategy in business and life. Amy’s journey to where she is today started with the idea to make a video for a wedding. As a bridesmaid, Amy decided that she would compile short videos of the bride’s friends wishing her congratulations along with videos from the bride’s past. When she played that Windows Movie Maker-made video at the wedding, Amy said, “I had their emotions in the palm of my hands for 5 ½ minutes”.

How to Reverse Engineer Your Content Marketing Plan

Justin Champion is a content marketing professor for HubSpot, the content marketing automation aficianados. In his DMC presentation, he dug in deep on the topic of reverse engineering your content marketing and gave an actionable processes SEMers can apply to their next content marketing campaign.