--- title: Welcome to the Utah DMC Blog | Utah DMC Events (3) description: Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. (3) --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ![Utah DMC Events](https://www.utahdmc.org/hubfs/Utah%20DMC%20Logo-1.png) ## Utah DMC Events ### Recent Posts by Utah DMC Events: ## [Mind-Farking Integrated Audience Targeting - August 19, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/mind-farking-integrated-audience-targeting-august-19-2020-event-recap-replay) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Sep 2, 2020 3:44:06 PM [![Mind-Farking Integrated Audience Targeting - August 19, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Google%20Drive%20Integration/Marty%20Weintraub%20-%20Utah%20DMC%20-%208_18_20.png)](https://www.utahdmc.org/blog/mind-farking-integrated-audience-targeting-august-19-2020-event-recap-replay) It was a great day to learn from [**Marty Weintraub**](https://www.linkedin.com/in/aimclear/), owner of the acclaimed marketing agency [Aimclear®](http://www.aimclear.com/). His quick wit and stellar ad-targeting tips were the perfect combinations for an afternoon of learning and laughter. Joining us from the beautiful Minnesota wilderness, Marty quickly got into some of the most essential ways to find new users by retargeting. How does he do it? Using social media, Marty will find organic source channel data and then pull that into other social channels to target users with paid ads. [Continue Reading](https://www.utahdmc.org/blog/mind-farking-integrated-audience-targeting-august-19-2020-event-recap-replay) [0 Comments](https://www.utahdmc.org/blog/mind-farking-integrated-audience-targeting-august-19-2020-event-recap-replay#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [ppc](https://www.utahdmc.org/blog/topic/ppc) - [Tweet](https://twitter.com/share) ## [Google Ads Now Offering More Explanation & Suggestions. But Can You Trust It? - August 5, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/google-ads-now-offering-more-explanation-suggestions.-but-can-you-trust-it-august-5-2020-event-recap-replay) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Aug 7, 2020 9:16:20 AM [![Google Ads Now Offering More Explanation & Suggestions. But Can You Trust It? - August 5, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Google%20Drive%20Integration/August%205%20DMC%20Recap_%20Google%20Ads%20(FINAL).png)](https://www.utahdmc.org/blog/google-ads-now-offering-more-explanation-suggestions.-but-can-you-trust-it-august-5-2020-event-recap-replay)   **[Robert Brady](https://twitter.com/robert_brady),** from [Righteous Marketing](https://righteousmarketing.com/), joined us on August 5th, 2020 for an Utah DMC online event entitled, **Google Ads Now Offering More Explanation & Suggestions Than Ever, But Can You Trust It?** Google Ads recommendations have become more extensive over time. Which ones do you use and which ones do you avoid? Robert discussed four different items in his informative presentation on maximizing Google Ads Recommendations and Explanations. [Continue Reading](https://www.utahdmc.org/blog/google-ads-now-offering-more-explanation-suggestions.-but-can-you-trust-it-august-5-2020-event-recap-replay) [0 Comments](https://www.utahdmc.org/blog/google-ads-now-offering-more-explanation-suggestions.-but-can-you-trust-it-august-5-2020-event-recap-replay#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [ppc](https://www.utahdmc.org/blog/topic/ppc) - [Tweet](https://twitter.com/share) ## [YouTube New Features: Tips & Tricks to Enhance Your Current Efforts - July 15, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/youtube-new-features-tips-tricks-to-enhance-your-current-efforts-july-15-2020-event-recap-replay) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jul 22, 2020 12:07:07 PM [![YouTube New Features: Tips & Tricks to Enhance Your Current Efforts - July 15, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Google%20Drive%20Integration/July%2015%20-%20Utah%20DMC_%20Cory%20Henke%20YouTube%20Features-3.png)](https://www.utahdmc.org/blog/youtube-new-features-tips-tricks-to-enhance-your-current-efforts-july-15-2020-event-recap-replay)   [**Cory Henke**](https://twitter.com/coryhenke), from [Variable Media](https://variable.media/), joined us on July 15th, 2020 for an Utah DMC online event entitled, YouTube New Features: Tips & Tricks to Enhance Your Current Efforts. YouTube has some awesome new tools to help you boost your video ad efforts. Cory based his presentation on the following three features: 1. [Lead Form Ads](https://www.utahdmc.org/blog/author/utah-dmc-events/page/3#LeadFormAds) 2. [YouTube Creative Features](https://www.utahdmc.org/blog/author/utah-dmc-events/page/3#YouTubeCreativeAnalysis) 3. [YouTube Performance Analysis](https://www.utahdmc.org/blog/author/utah-dmc-events/page/3#YouTubePerformanceAnalysis) [Continue Reading](https://www.utahdmc.org/blog/youtube-new-features-tips-tricks-to-enhance-your-current-efforts-july-15-2020-event-recap-replay) [0 Comments](https://www.utahdmc.org/blog/youtube-new-features-tips-tricks-to-enhance-your-current-efforts-july-15-2020-event-recap-replay#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [ppc](https://www.utahdmc.org/blog/topic/ppc) [YouTube](https://www.utahdmc.org/blog/topic/youtube) - [Tweet](https://twitter.com/share) ## [Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jul 9, 2020 2:13:51 PM [![Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Leveraging%20the%20Facebook%20Algorithm%20for%20Better%20Performance%20Michelle%20Morgan.png)](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap) This month we had the pleasure of having [**Michelle Morgan**](https://www.linkedin.com/in/michellemsem/), Director of Client Services for [**Clix Marketing**](http://www.clixmarketing.com/), speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the **Top 25 [Most Influential PPC Experts of 2020](https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2020) from PPC Hero.** The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide. [Continue Reading](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap) [0 Comments](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [facebook](https://www.utahdmc.org/blog/topic/facebook) [Facebook Ads](https://www.utahdmc.org/blog/topic/facebook-ads) - [Tweet](https://twitter.com/share) ## [Driving Demand with Virtual Events | June 24, 2020 \[Panel Recap\]](https://www.utahdmc.org/blog/driving-demand-with-virtual-events-june-24-2020-panel-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jul 6, 2020 2:46:49 PM [![Driving Demand with Virtual Events | June 24, 2020 \[Panel Recap\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Panel%20Group%20Shot%20June%2024th%202020.png)](https://www.utahdmc.org/blog/driving-demand-with-virtual-events-june-24-2020-panel-recap) This was a special panel event coordinated by our online events sponsor and friends at [BrightTalk](https://www.brighttalk.com/channel/18164/) that was put together to talk all about virtual events. The panel consisted of [**Daniel Waas**](https://www.linkedin.com/in/danielwaas/) of [AppFolio](https://www.appfolio.com/), [Darin Berntson](https://www.linkedin.com/in/igobydoc/) of [Utah DMC](https://www.utahdmc.org/) and [Ryan Smith](https://www.linkedin.com/in/ryandanielsmith/) of [SaltStack](https://www.saltstack.com/), and [Morgan Cantrell](https://www.linkedin.com/in/morgancantrell/) of [BrightTALK](https://www.brighttalk.com/) was our moderator. [Continue Reading](https://www.utahdmc.org/blog/driving-demand-with-virtual-events-june-24-2020-panel-recap) [0 Comments](https://www.utahdmc.org/blog/driving-demand-with-virtual-events-june-24-2020-panel-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [Virtual Events](https://www.utahdmc.org/blog/topic/virtual-events) - [Tweet](https://twitter.com/share) ## [5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 \[Event Recap\]](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jul 4, 2020 9:29:25 AM [![5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 \[Event Recap\]](https://www.utahdmc.org/hubfs/June%203%202020%20Utah%20DMC%20Mason%20Bentley.png)](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap) [**Mason Bentley**](https://www.linkedin.com/in/mason-bentley-0b435b132/) is a Managing Director for [BASE Search Marketing](https://www.basesearchmarketing.com/), an agency specializing in white hat link building. Mason has gained most of his expert knowledge through trial and error. He has had a hand in every facet of the link building process and was able to walk us through how he has found the most link building success. [Continue Reading](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap) [0 Comments](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) - [Tweet](https://twitter.com/share) ## [Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth - June 3, 2020 \[Event Recap\]](https://www.utahdmc.org/blog/snap-ads-learn-why-its-every-dtc-brands-secret-weapon-for-growth-june-3-2020-event-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jun 9, 2020 9:15:00 AM [![Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth - June 3, 2020 \[Event Recap\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Duane%20Brown%20June3%202020.png)](https://www.utahdmc.org/blog/snap-ads-learn-why-its-every-dtc-brands-secret-weapon-for-growth-june-3-2020-event-recap) Duane Brown, founder of the company [Take Some Risk](https://www.takesomerisk.com/), joined us for our June 3rd, 2020 [Utah DMC online event](https://www.utahdmc.org/online-events) to discuss the opportunity brands have to connect and engage with people through Snap Ads. [Continue Reading](https://www.utahdmc.org/blog/snap-ads-learn-why-its-every-dtc-brands-secret-weapon-for-growth-june-3-2020-event-recap) [0 Comments](https://www.utahdmc.org/blog/snap-ads-learn-why-its-every-dtc-brands-secret-weapon-for-growth-june-3-2020-event-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [ppc](https://www.utahdmc.org/blog/topic/ppc) [snapchat](https://www.utahdmc.org/blog/topic/snapchat) - [Tweet](https://twitter.com/share) ## [Google’s New Free Shopping Ads and What It Means For You - May 20, 2020 \[Event Recap\]](https://www.utahdmc.org/blog/googles-new-free-shopping-ads-and-what-it-means-for-you-may-20-2020-event-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jun 2, 2020 6:37:18 PM [![Google’s New Free Shopping Ads and What It Means For You - May 20, 2020 \[Event Recap\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20May%2020%202020%20Kirk%20Williams.png)](https://www.utahdmc.org/blog/googles-new-free-shopping-ads-and-what-it-means-for-you-may-20-2020-event-recap) **Presented by Kirk Williams** [Continue Reading](https://www.utahdmc.org/blog/googles-new-free-shopping-ads-and-what-it-means-for-you-may-20-2020-event-recap) [0 Comments](https://www.utahdmc.org/blog/googles-new-free-shopping-ads-and-what-it-means-for-you-may-20-2020-event-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [ecommerce](https://www.utahdmc.org/blog/topic/ecommerce) [Google](https://www.utahdmc.org/blog/topic/google) [AdWords](https://www.utahdmc.org/blog/topic/adwords) - [Tweet](https://twitter.com/share) ## [Utah DMC: PPC Night - February 2020 \[Recap\]](https://www.utahdmc.org/blog/ppc-night-february-2020-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Mar 9, 2020 2:08:25 PM [![Utah DMC: PPC Night - February 2020 \[Recap\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Feb%202020%20-%20Final%20updated.png)](https://www.utahdmc.org/blog/ppc-night-february-2020-recap) It was a lovely evening at the ZAGG building in Midvale and the room was full of energetic digital marketers ready to expand their knowledge in regards to PPC. The Utah DMC brought in local talent, **Kyle Shurtz** from [Avalaunch Media](https://avalaunchmedia.com), and **Navah Hopkins**, the Director of Paid Media at [Hennessey Digital](https://www.linkedin.com/company/hennesseydigital/) in Boston, MA. [Continue Reading](https://www.utahdmc.org/blog/ppc-night-february-2020-recap) [0 Comments](https://www.utahdmc.org/blog/ppc-night-february-2020-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [ppc](https://www.utahdmc.org/blog/topic/ppc) - [Tweet](https://twitter.com/share) ## [All About Agencies | Utah DMC Recap – January 2020](https://www.utahdmc.org/blog/all-about-agencies-utah-dmc-recap-january-2020) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jan 27, 2020 6:48:57 PM [![All About Agencies | Utah DMC Recap – January 2020](https://www.utahdmc.org/hubfs/Utah%20DMC%20Jan%202020%20final.png)](https://www.utahdmc.org/blog/all-about-agencies-utah-dmc-recap-january-2020) We had a great time on Wednesday, January 15th as we spent the evening learning from some fantastic leaders in the marketing industry. Appropriately dubbed **“All About Agencies”**, SolutionReach provided the venue for the event which hosted  **Jesse Semchuck**, Director of Acquisition, from [Traeger Grills](https://www.traegergrills.com/) and Jeff Allen, President of [Hanapin Marketing](https://www.hanapinmarketing.com/). [Continue Reading](https://www.utahdmc.org/blog/all-about-agencies-utah-dmc-recap-january-2020) [0 Comments](https://www.utahdmc.org/blog/all-about-agencies-utah-dmc-recap-january-2020#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) [Previous Page](https://www.utahdmc.org/blog/author/utah-dmc-events/page/2) [All Posts](https://www.utahdmc.org/blog/all) [Next Page](https://www.utahdmc.org/blog/author/utah-dmc-events/page/4) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - [News (21)](https://www.utahdmc.org/blog/topic/news) - 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