Amber Sawaya’s, EVP UX & Product, Zorroa, was our first speaker of the evening. Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions.
Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry.
Amber Griffiths launched Your Brand by Design in 2007 with the belief that every entrepreneur has a unique voice and a story that only they can share. With nearly 2 decades working with business owners, Amber is dedicated to working to exponentially increase company profits and the joy that comes from success.
In a very passionate presentation, Amber discussed the importance of staying true to your brand identity. She encouraged business owners to work with people they trust and with whom they love to associate.