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The Utah DMC Blog

Dominating Paid Search - January 2019 [recap]

Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala

Dominate Paid Search Results with Amazon's Help

Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.

Topics: ppc advertising

Maximize Your Audiences & Programmatic Display Advertising - May 2018

The Ultimate Guide To Programmatic Display Advertising

Our first speaker of the evening was Bryan Duffin.  Bryan Duffin is the Director of Paid Advertising for Avalaunch Media, and is a passionate digital marketer with expertise in AdWords, Bing, Facebook, YouTube, LinkedIn, Amazon, various Programmatic tools, and more.

Topics: paid search advertising Programmatic Display Advertising Display Advertising

Facebook Video Ads & Marketing Mix for High Growth - April 2018

Establishing a Marketing Mix for High Growth Stages

Topics: paid search social media advertising video marketing paid social advertising

Audience/CRM Targeting and Extending Customer LTV with Aaron Levy [DMC Recap]

At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention.

Topics: artificial intelligence DMC2017 aaron levy advertising