Our Guest Presenter: Susan Wenograd
Our May 12th, 2021, Utah DMC live online event featured Susan Wenograd, Director of Paid Media/Acquisition at Nextiva in Richmond, Virginia. Susan has almost 20 years of experience in marketing in-house and with agencies. She is recognized as a leading authority on digital marketing. Her specializations include paid search, paid social, lead generation, and e-commerce.
This is her fifth time presenting for Utah DMC, and we were thrilled to have her back to present: The Tricky & Sometimes Messy World of Digital Agency & Client Relationships.
Susan has hired, managed, and grown teams, and over the years she has seen common patterns emerge between clients and agencies. During this presentation, she explains that these patterns occur repeatedly, and they often come down to basic elements that go back to the beginning of the agency/client relationship.
Doc and AJ had a blast on this live broadcast with Susan, and now we are thrilled to share the opportunity for you to learn from Susan as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)