--- title: Welcome to the Utah DMC Blog | content marketing description: content marketing | Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## [New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on May 11, 2021 2:01:52 PM [![New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Damon%20Burton%20-%20Darin%20Berntson%20-%20AJ%20Wilcox%20-%20April%2028%202021.png)](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021) ## Our Guest Presenter: Damon Burton Our April 28th, 2021 Utah DMC live online event featured Damon Burton, founder and President of [SEO National](https://www.seonational.com/), an international search engine marketing company based here in Salt Lake City, Utah.  This was Damon's first time taking the DMC stage as a presenter, and we were thrilled to have him present: New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing. Since founding his company in 2007, Damon has worked with NBA teams, Inc 5000 companies, as well as Shark Tank featured businesses. Damon writes for [Forbes](https://www.forbes.com/sites/forbesagencycouncil/people/damonburton/?sh=c6f17db6bf13) and has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly. Not only does Damon bring an easy-to-follow approach to increasing revenue and online visibility, but he’s also a trusted educator on the subject… In fact, he has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. You can even [download a free copy here](https://www.freeseobook.com/). [Doc](https://www.linkedin.com/in/igobydoc/) and [AJ](https://www.linkedin.com/in/wilcoxaj/) had a blast on this live broadcast with Damon, and now we are thrilled to share the opportunity for you to learn from Damon as well in this recap and event replay. (*Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)* [Continue Reading](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021) [0 Comments](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [LinkedIn Ads: The B2B Marketer's Secret Weapon with AJ Wilcox - March 9, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Mar 29, 2021 1:20:17 PM [![LinkedIn Ads: The B2B Marketer's Secret Weapon with AJ Wilcox - March 9, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%203-9-2021%20-%20AJ%20Wilcox%20-%20David%20Malmborg%20-%20Darin%20Berntson.png)](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21) ## Our Guest Presenter: AJ Wilcox Our March 9th, 2021 Utah DMC live online event featured AJ Wilcox. AJ is a LinkedIn Ads Fanatic and founder of B2Linked, a LinkedIn Ads Performance Agency, he’s also the Host of The LinkedIn Ads Show Podcast, and he lives in Lehi, Utah, with his wife and four kids. This was AJ’s third time taking the DMC stage as a presenter, and we were thrilled to have him back to present: LinkedIn Ads: The B2B Marketer's Secret Weapon AJ’s agency, B2Linked, is THE agency that specializes in account management, training and consulting for LinkedIn Ads. AJ and his team of experts has managed well over 300 LinkedIn Ads accounts, and spent a cumulative $120M+ on LinkedIn Ads, which includes 4 of LinkedIn's top 10 accounts. AJ makes LinkedIn Ads rock and has the results to prove it. You could say, he’s the Secret Weapon of the Most Sophisticated B2B Digital Advertisers. [Doc](https://www.linkedin.com/in/igobydoc/) and [David](https://www.linkedin.com/in/davidmalmborg/) had a blast on this live broadcast with AJ, and now we are thrilled to share the opportunity for you to learn from AJ as well in this recap and event replay. (*Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)* [Continue Reading](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21) [0 Comments](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness with Content (Even with a Small Team) with Erin Blaskie - February 24, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Mar 4, 2021 10:37:12 AM [![The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness with Content (Even with a Small Team) with Erin Blaskie - February 24, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Online%20Event%20-%20Erin%20Blaskie%20-%20AJ%20Wilcox%20-%20Darin%20Berntson%20-%20Feb%2024%202021%20-%20The%20Content%20Marketing%20Flywheel.png)](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21) ## Our Guest Presenter: Erin Blaskie The February 24th, 2021 Utah DMC live online event featured Erin Blaskie. Erin is a fractional CMO and marketing advisor to startups and scale-ups, with nearly 20 years of experience. Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining the startup Fellow, as their first head of marketing hire. Today, Erin is back to her fractional CMO roots, working with high-growth companies and teaching the next wave of digital marketing professionals. [Doc](https://www.linkedin.com/in/igobydoc/) and [AJ](https://www.linkedin.com/in/wilcoxaj/) had a blast on this live broadcast with Erin, and now we are thrilled to share the opportunity for you to learn from Erin in this recap and event replay. (*Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck.)* [Continue Reading](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21) [0 Comments](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content - October 21, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Nov 11, 2020 2:49:32 PM [![Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content - October 21, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20October%2021%2c%202020%20-%20Dennis%20Yu-%20%20AJ%20Wilcox%20-%20Tristan%20Parmley%20-%20Darin%20Berntson.png)](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay) **Dennis Yu** is becoming a resident voice on the [Utah Digital Marketing Collective](https://www.utahdmc.org/) scene, and as always, we are lucky to have him present to our attendees. As the CEO of **BlitzMetrics**, a digital marketing company which partners with schools to train young adults, Dennis focuses a lot of his time on making connections, learning from the best, and finding ways to be relevant and persuasive to the younger audiences that he works with. In this session, ***Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content***, Dennis brings along a counterpart: **Tristan Parmley**. The two share common perspectives and solutions in this organic conversation that actually centers around (surprise, surprise) **video content**. In this webinar, their passion for video and authentic engagement through content comes through so strong, it's palpable. [Continue Reading](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay) [0 Comments](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [video marketing](https://www.utahdmc.org/blog/topic/video-marketing) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Game Changing Content & LinkedIn Video Strategy - November 2018 Recap](https://www.utahdmc.org/blog/content-linkedin-video-strategy) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Dec 17, 2018 1:16:26 PM [![Game Changing Content & LinkedIn Video Strategy - November 2018 Recap](https://www.utahdmc.org/hubfs/Utah%20DMC%20-%2011-18.jpg)](https://www.utahdmc.org/blog/content-linkedin-video-strategy) The Utah DMC hosted Game Changing Content & LinkedIn Video Strategy on November 14, 2018, at the Adobe Campus in Lehi. This presentation featured content strategist Paxton Gray and LinkedIn video strategist Anthony Ambriz. Gray and Ambriz are both passionate about creating great content wherever it’s used and enjoy teaching and consulting with others on how they can improve their content strategy in an increasingly competitive market. [Continue Reading](https://www.utahdmc.org/blog/content-linkedin-video-strategy) [0 Comments](https://www.utahdmc.org/blog/content-linkedin-video-strategy#comments-listing) Topics: [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Give Your Content a Sense of Repurpose with Casie Gillette \[DMC Recap\]](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 19, 2017 10:00:00 AM [![Give Your Content a Sense of Repurpose with Casie Gillette \[DMC Recap\]](https://www.utahdmc.org/hubfs/Casie.jpg)](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) [Continue Reading](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) [0 Comments](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette#comments-listing) Topics: [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [casie gillette](https://www.utahdmc.org/blog/topic/casie-gillette) - [Tweet](https://twitter.com/share) ## [Let the Content Network for You & Taking On Giants \[Recap\]](https://www.utahdmc.org/blog/let-the-content-network-for-you-taking-on-giants-recap) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 10, 2017 10:00:00 AM [![Let the Content Network for You & Taking On Giants \[Recap\]](https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM%20Event%20october%202017.jpg)](https://www.utahdmc.org/blog/let-the-content-network-for-you-taking-on-giants-recap) ## James Dayton, Creative Producer at Jamestown Films The October SLC | SEM event kicked off with James Dayton, from Jamestown Films. [Jamestown Films](http://www.jamestownfilms.com/) is a film production crew that’s been behind some recent marketing videos that have gone viral. The focus of their work is the content they produce for their clients, and they seek to elevate the brand of anyone who requests their services. [Continue Reading](https://www.utahdmc.org/blog/let-the-content-network-for-you-taking-on-giants-recap) [0 Comments](https://www.utahdmc.org/blog/let-the-content-network-for-you-taking-on-giants-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [business](https://www.utahdmc.org/blog/topic/business) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Jonathan Maberry | DMC 2016](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:41:27 AM [![Jonathan Maberry | DMC 2016](https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Jonathan%20Mayberry.png)](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016) ## **Good Guys Finish First** Jonathan Maberry is a New York Times best-selling author, editor, and comic book writer for IDW, Marvel, and Dark Horse. He has also spoken at DMC before. Jonathan started out his talk by discussing information. He said that even with all of the information available today, we either let that change us, or we go back to your old ways of thinking. It’s a challenge of life. With all of the information available to us today, we have a choice on what we accept. [Continue Reading](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/jonathan-maberry-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Justin Champion | DMC 2016](https://www.utahdmc.org/blog/justin-champion-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:27:25 AM [![Justin Champion | DMC 2016](https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Justin%20Champion.png)](https://www.utahdmc.org/blog/justin-champion-dmc-2016) ## How to Reverse Engineer Your Content Marketing Plan Justin Champion is a content marketing professor for HubSpot, the content marketing automation aficianados. In his DMC presentation, he dug in deep on the topic of reverse engineering your content marketing and gave an actionable processes SEMers can apply to their next content marketing campaign. [Continue Reading](https://www.utahdmc.org/blog/justin-champion-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/justin-champion-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Marcus Sheridan | DMC 2016](https://www.utahdmc.org/blog/marcus-sheridan-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 10, 2016 10:43:09 AM [![Marcus Sheridan | DMC 2016](https://www.utahdmc.org/hubfs/SLCDMC/Recap_files_2016/Sheridan_DM2016.png)](https://www.utahdmc.org/blog/marcus-sheridan-dmc-2016) ## How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the Digital Age Friday morning’s session opened up with a bang, and to say that web marketing guru, **Marcus Sheridan** has a bit of passion for what he does, may be the understatement of the year. The very energetic Sheridan opened up his session with the question, “What business are you in?” After a few non-plus answers and some clarifications, Sheridan then asked if, as marketers, we were in the same business as a car salesman. Many laughed and made a few car salesman jokes, but Sheridan continued, wondering why is a car salesman considered the “lowest of the low”? [Continue Reading](https://www.utahdmc.org/blog/marcus-sheridan-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/marcus-sheridan-dmc-2016#comments-listing) Topics: [business](https://www.utahdmc.org/blog/topic/business) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) [All Posts](https://www.utahdmc.org/blog/all) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - [News (21)](https://www.utahdmc.org/blog/topic/news) - [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah) - 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