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The Utah DMC Blog

LinkedIn Ads: The B2B Marketer's Secret Weapon with AJ Wilcox - March 9, 2021 [Event Recap + Replay]

Our Guest Presenter: AJ Wilcox

Our March 9th, 2021 Utah DMC live online event featured AJ Wilcox. AJ is a LinkedIn Ads Fanatic and founder of B2Linked, a LinkedIn Ads Performance Agency, he’s also the Host of The LinkedIn Ads Show Podcast, and he lives in Lehi, Utah, with his wife and four kids.

This was AJ’s third time taking the DMC stage as a presenter, and we were thrilled to have him back to present: LinkedIn Ads: The B2B Marketer's Secret Weapon

AJ’s agency, B2Linked, is THE agency that specializes in account management, training and consulting for LinkedIn Ads. AJ and his team of experts has managed well over 300 LinkedIn Ads accounts, and spent a cumulative $120M+ on LinkedIn Ads, which includes 4 of LinkedIn's top 10 accounts. AJ makes LinkedIn Ads rock and has the results to prove it. You could say, he’s the Secret Weapon of the Most Sophisticated B2B Digital Advertisers.

Doc and David had a blast on this live broadcast with AJ, and now we are thrilled to share the opportunity for you to learn from AJ as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

Topics: Event Recaps content marketing

The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness with Content (Even with a Small Team) with Erin Blaskie - February 24, 2021 [Event Recap + Replay]

Our Guest Presenter: Erin Blaskie

The February 24th, 2021 Utah DMC live online event featured Erin Blaskie. Erin is a fractional CMO and marketing advisor to startups and scale-ups, with nearly 20 years of experience.

Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining the startup Fellow, as their first head of marketing hire.

Today, Erin is back to her fractional CMO roots, working with high-growth companies and teaching the next wave of digital marketing professionals.

Doc and AJ had a blast on this live broadcast with Erin, and now we are thrilled to share the opportunity for you to learn from Erin in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck.)

Topics: Event Recaps content marketing

Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content - October 21, 2020 [Event Recap + Replay]

Dennis Yu is becoming a resident voice on the Utah Digital Marketing Collective scene, and as always, we are lucky to have him present to our attendees.

As the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, Dennis focuses a lot of his time on making connections, learning from the best, and finding ways to be relevant and persuasive to the younger audiences that he works with.

In this session, Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content, Dennis brings along a counterpart: Tristan Parmley. The two share common perspectives and solutions in this organic conversation that actually centers around (surprise, surprise) video content. In this webinar, their passion for video and authentic engagement through content comes through so strong, it's palpable.

Topics: Event Recaps video marketing content marketing

Game Changing Content & LinkedIn Video Strategy - November 2018 Recap

The Utah DMC hosted Game Changing Content & LinkedIn Video Strategy on November 14, 2018, at the Adobe Campus in Lehi. This presentation featured content strategist Paxton Gray and LinkedIn video strategist Anthony Ambriz. Gray and Ambriz are both passionate about creating great content wherever it’s used and enjoy teaching and consulting with others on how they can improve their content strategy in an increasingly competitive market.

Topics: content marketing

Give Your Content a Sense of Repurpose with Casie Gillette [DMC Recap]

Topics: content marketing DMC2017 casie gillette

Let the Content Network for You & Taking On Giants [Recap]

James Dayton, Creative Producer at Jamestown Films

The October SLC | SEM event kicked off with James Dayton, from Jamestown Films. Jamestown Films is a film production crew that’s been behind some recent marketing videos that have gone viral. The focus of their work is the content they produce for their clients, and they seek to elevate the brand of anyone who requests their services.

Topics: Event Recaps business content marketing

Jonathan Maberry | DMC 2016

Good Guys Finish First

Jonathan Maberry is a New York Times best-selling author, editor, and comic book writer for IDW, Marvel, and Dark Horse. He has also spoken at DMC before.

Jonathan started out his talk by discussing information. He said that even with all of the information available today, we either let that change us, or we go back to your old ways of thinking. It’s a challenge of life. With all of the information available to us today, we have a choice on what we accept.

Topics: Event Recaps DMC2016 content marketing

Justin Champion | DMC 2016

How to Reverse Engineer Your Content Marketing Plan

Justin Champion is a content marketing professor for HubSpot, the content marketing automation aficianados. In his DMC presentation, he dug in deep on the topic of reverse engineering your content marketing and gave an actionable processes SEMers can apply to their next content marketing campaign.

Topics: Event Recaps DMC2016 content marketing

Marcus Sheridan | DMC 2016

How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the Digital Age

Friday morning’s session opened up with a bang, and to say that web marketing guru, Marcus Sheridan has a bit of passion for what he does, may be the understatement of the year. The very energetic Sheridan opened up his session with the question, “What business are you in?” After a few non-plus answers and some clarifications, Sheridan then asked if, as marketers, we were in the same business as a car salesman. Many laughed and made a few car salesman jokes, but Sheridan continued, wondering why is a car salesman considered the “lowest of the low”?

Topics: business DMC2016 content marketing