--- title: Welcome to the Utah DMC Blog | data description: data | Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## [Taking Your Data Back To The Future - November 18, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Dec 4, 2020 12:00:27 PM [![Taking Your Data Back To The Future - November 18, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Simon%20Poulton%20with%20AJ%20Wilcox%20and%20Darin%20Berntson%20-%20Utah%20DMC%20-%20Take%20Your%20Data%20Back%20To%20The%20Future.png)](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay)   ## Cookies? Where we're going we won't need cookies! The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain. **Simon Poulton**, VP, Digital Intelligence at **Wpromote**, joined us live on November 18th, 2020 to walk us through: - Why & how we should embrace a privacy-first future. - How recent changes have impacted attribution & media targeting today. - A vision for the future and understanding where the Browser wars will take us. [Continue Reading](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay) [0 Comments](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) [attribution](https://www.utahdmc.org/blog/topic/attribution) - [Tweet](https://twitter.com/share) ## [Lifetime Value The Only Metric that Matters - September 2018](https://www.utahdmc.org/blog/lifetime-value) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 29, 2018 5:35:36 PM [![Lifetime Value The Only Metric that Matters - September 2018](https://www.utahdmc.org/hubfs/Luciano%20Pesci%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/lifetime-value) Luciano Pesci, PhD is the Chief Executive Officer of [Emperitas](https://www.emperitas.com/) which spoke on the subject of Lifetime Value the Only Metric that Matters and how it is beneficial to business. [Continue Reading](https://www.utahdmc.org/blog/lifetime-value) [0 Comments](https://www.utahdmc.org/blog/lifetime-value#comments-listing) Topics: [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) - [Tweet](https://twitter.com/share) ## [Recap: Data Analytics & Facebook Remarketing - June 2018](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jul 18, 2018 3:32:42 PM [![Recap: Data Analytics & Facebook Remarketing - June 2018](https://www.utahdmc.org/hubfs/JUNE%202018%20EVENT%20-%2005.png)](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) ## **Beyond Vlookups: The Marketing Data Analytics Stack** Sam Fonoimonana, Chief Analytics Officer at [Stoke Analytics](http://www.thestokegroup.com/), spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data. In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline - [Continue Reading](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) [0 Comments](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing#comments-listing) Topics: [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) [facebook](https://www.utahdmc.org/blog/topic/facebook) - [Tweet](https://twitter.com/share) ## [Annie Cushing | DMC 2016](https://www.utahdmc.org/blog/a-road-map-to-analytics-mastery) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 10, 2016 8:37:27 AM ## A Road Map to Analytics Mastery Annie Cushing is the founder of Annielytics, specializing in web analytics, SEO, PPC, social media, and competitive analytics. [Continue Reading](https://www.utahdmc.org/blog/a-road-map-to-analytics-mastery) [0 Comments](https://www.utahdmc.org/blog/a-road-map-to-analytics-mastery#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) - [Tweet](https://twitter.com/share) ## [Luciano Pesci | DMC 2016](https://www.utahdmc.org/blog/luciano-pesci-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Sep 21, 2016 8:24:34 PM [![Luciano Pesci | DMC 2016](https://www.utahdmc.org/hubfs/SLCDMC/Recap_files_2016/Luciano_Pesci.png)](https://www.utahdmc.org/blog/luciano-pesci-dmc-2016) ## Think Broad. Mine Deep. Explain Simply. Effective Storytelling with Data Analytics **Luciano Pesci** is the CEO and founder of **Emperitas**, a local research and data analytics, firm. He also teaches probability and statistics and economics classes on why businesses fail at the University of Utah where he is also a PhD candidate. Luciano is one smart guy and he knows what he’s talking about when it comes to data. [Continue Reading](https://www.utahdmc.org/blog/luciano-pesci-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/luciano-pesci-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) - [Tweet](https://twitter.com/share) ## [\[Recap\] Let's Get Analytical - June 2016](https://www.utahdmc.org/blog/recap-lets-get-analytical-june-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jun 27, 2016 6:34:38 PM [![\[Recap\] Let's Get Analytical - June 2016](https://www.utahdmc.org/hubfs/Blog_Images/lets_get_analtyical.jpg)](https://www.utahdmc.org/blog/recap-lets-get-analytical-june-2016) [Continue Reading](https://www.utahdmc.org/blog/recap-lets-get-analytical-june-2016) [0 Comments](https://www.utahdmc.org/blog/recap-lets-get-analytical-june-2016#comments-listing) Topics: [ppc](https://www.utahdmc.org/blog/topic/ppc) [data](https://www.utahdmc.org/blog/topic/data) [reporting](https://www.utahdmc.org/blog/topic/reporting) [roi](https://www.utahdmc.org/blog/topic/roi) - 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