--- title: Welcome to the Utah DMC Blog | DMC2017 description: DMC2017 | Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## [Industry Pricing Survey with John Doherty \[DMC Recap\]](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 21, 2017 10:00:00 AM [![Industry Pricing Survey with John Doherty \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Images/John-Doherty---DMC-2017.jpg)](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty) John Doherty is an experienced digital marketer who has worked in agency settings (Distilled), in-house (Zillow), and as a consultant/freelancer ([Credo](https://www.getcredo.com/)). During his early consulting days, John did some SEO for a client for $50. In the years that have passed, that $50 in work has generated his $6M in business for his client. Needless to say, John was not fairly compensated for the work he did. [Continue Reading](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty) [0 Comments](https://www.utahdmc.org/blog/industry-pricing-survey-john-doherty#comments-listing) Topics: [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [John doherty](https://www.utahdmc.org/blog/topic/john-doherty) [agency](https://www.utahdmc.org/blog/topic/agency) - [Tweet](https://twitter.com/share) ## [Building a Personal Brand with Mel Carson \[DMC Recap\]](https://www.utahdmc.org/blog/building-personal-brand-mel-carson) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 20, 2017 10:00:00 AM [![Building a Personal Brand with Mel Carson \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Mel-3.jpg)](https://www.utahdmc.org/blog/building-personal-brand-mel-carson) Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge! [Continue Reading](https://www.utahdmc.org/blog/building-personal-brand-mel-carson) [0 Comments](https://www.utahdmc.org/blog/building-personal-brand-mel-carson#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [personal branding](https://www.utahdmc.org/blog/topic/personal-branding) - [Tweet](https://twitter.com/share) ## [Give Your Content a Sense of Repurpose with Casie Gillette \[DMC Recap\]](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 19, 2017 10:00:00 AM [![Give Your Content a Sense of Repurpose with Casie Gillette \[DMC Recap\]](https://www.utahdmc.org/hubfs/Casie.jpg)](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) [Continue Reading](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette) [0 Comments](https://www.utahdmc.org/blog/give-content-sense-of-repurpose-casie-gillette#comments-listing) Topics: [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [casie gillette](https://www.utahdmc.org/blog/topic/casie-gillette) - [Tweet](https://twitter.com/share) ## [Finding Wins (Across SEO and PPC) with James Svoboda \[DMC Recap\]](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 18, 2017 10:00:00 AM [![Finding Wins (Across SEO and PPC) with James Svoboda \[DMC Recap\]](https://www.utahdmc.org/hubfs/James.jpg)](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) [Continue Reading](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) [0 Comments](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda#comments-listing) Topics: [ppc](https://www.utahdmc.org/blog/topic/ppc) [seo](https://www.utahdmc.org/blog/topic/seo) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [James Svoboda](https://www.utahdmc.org/blog/topic/james-svoboda) - [Tweet](https://twitter.com/share) ## [Social: A Real-time View into Your Customer with Joe Martin \[DMC Recap\]](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 17, 2017 10:00:00 AM [![Social: A Real-time View into Your Customer with Joe Martin \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Joe.jpg)](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin) For the second year in a row, Joe Martin of Adobe joined DMC to talk about social media. This year’s presentation focused more on how social media fits into the current marketing landscape and where it might go in the near future. [Continue Reading](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin) [0 Comments](https://www.utahdmc.org/blog/real-time-view-into-your-customer-joe-martin#comments-listing) Topics: [social media](https://www.utahdmc.org/blog/topic/social-media) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [joe martin](https://www.utahdmc.org/blog/topic/joe-martin) - [Tweet](https://twitter.com/share) ## [Tips For A Successful Split Test Program with Justin Rondeau \[DMC Recap\]](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 16, 2017 10:00:00 AM [![Tips For A Successful Split Test Program with Justin Rondeau \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Justin-2.jpg)](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau) [Continue Reading](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau) [0 Comments](https://www.utahdmc.org/blog/successful-split-test-program-tips-justin-rondeau#comments-listing) Topics: [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [Justin Rondeau](https://www.utahdmc.org/blog/topic/justin-rondeau) [conversion rate optimization](https://www.utahdmc.org/blog/topic/conversion-rate-optimization) - [Tweet](https://twitter.com/share) ## [Benchmark Reports for Paid Media and Facebook with Sahil Jain \[DMC Recap\]](https://www.utahdmc.org/blog/benchmark-reports-paid-media-facebook-sahil-jain) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 15, 2017 10:00:00 AM [![Benchmark Reports for Paid Media and Facebook with Sahil Jain \[DMC Recap\]](https://www.utahdmc.org/hubfs/SLCDMC/2017/Sahil%20Jain%20-%20DMC%202017.jpg)](https://www.utahdmc.org/blog/benchmark-reports-paid-media-facebook-sahil-jain) Sahil Jain is the CEO and co-founder of AdStage which is an all-in-one advertising platform which assists marketers manage, automate, and report the ad campaigns that they are running across various search and social networks through an universal data API. [Continue Reading](https://www.utahdmc.org/blog/benchmark-reports-paid-media-facebook-sahil-jain) [0 Comments](https://www.utahdmc.org/blog/benchmark-reports-paid-media-facebook-sahil-jain#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [paid social](https://www.utahdmc.org/blog/topic/paid-social) - [Tweet](https://twitter.com/share) ## [Complex Retargeting Strategies with Christi Olson \[DMC Recap\]](https://www.utahdmc.org/blog/complex-retargeting-strategies-with-christi-olson-dmc-recap) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 11, 2017 10:00:00 AM [![Complex Retargeting Strategies with Christi Olson \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Images/Christi-Olson---DMC-2017.jpg)](https://www.utahdmc.org/blog/complex-retargeting-strategies-with-christi-olson-dmc-recap) Day 1 of SLC | SEM’s Digital Marketing Conference is off to a great start as we hear from Christi Olson, Internet Marketing and Search Evangelist. Christi currently works with the BingAds team at [Microsoft](http://www.microsoft.com/) and teaches us some complex retargeting strategies to fuel your marketing initiatives. [Continue Reading](https://www.utahdmc.org/blog/complex-retargeting-strategies-with-christi-olson-dmc-recap) [0 Comments](https://www.utahdmc.org/blog/complex-retargeting-strategies-with-christi-olson-dmc-recap#comments-listing) Topics: [ppc](https://www.utahdmc.org/blog/topic/ppc) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [christi olson](https://www.utahdmc.org/blog/topic/christi-olson) - [Tweet](https://twitter.com/share) ## [Psychographics in Social with Marty Weintraub \[DMC Recap\]](https://www.utahdmc.org/blog/psychographics-in-social-marty-weintraub) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 9, 2017 10:00:00 AM [![Psychographics in Social with Marty Weintraub \[DMC Recap\]](https://www.utahdmc.org/hubfs/Marty-2.jpg)](https://www.utahdmc.org/blog/psychographics-in-social-marty-weintraub) [Continue Reading](https://www.utahdmc.org/blog/psychographics-in-social-marty-weintraub) [0 Comments](https://www.utahdmc.org/blog/psychographics-in-social-marty-weintraub#comments-listing) Topics: [social media advertising](https://www.utahdmc.org/blog/topic/social-media-advertising) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [marty weintraub](https://www.utahdmc.org/blog/topic/marty-weintraub) - [Tweet](https://twitter.com/share) ## [Audience/CRM Targeting and Extending Customer LTV with Aaron Levy \[DMC Recap\]](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 8, 2017 10:00:00 AM [![Audience/CRM Targeting and Extending Customer LTV with Aaron Levy \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Images/Aaron-Levy.jpg)](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy) At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention. [Continue Reading](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy) [0 Comments](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy#comments-listing) Topics: [artificial intelligence](https://www.utahdmc.org/blog/topic/artificial-intelligence) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [aaron levy](https://www.utahdmc.org/blog/topic/aaron-levy) [advertising](https://www.utahdmc.org/blog/topic/advertising) - [Tweet](https://twitter.com/share) [All Posts](https://www.utahdmc.org/blog/all) [Next Page](https://www.utahdmc.org/blog/topic/dmc2017/page/2) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - 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