--- title: Welcome to the Utah DMC Blog | seo description: seo | Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## [Why Structured Data Should Be Part of Your SEO and Content Strategy with Martha Van Berkel \[Event Recap + Replay\]](https://www.utahdmc.org/blog/why-structured-data-should-be-part-of-your-seo-and-content-strategy-martha-van-berkel) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Dec 30, 2021 3:19:03 PM [![Why Structured Data Should Be Part of Your SEO and Content Strategy with Martha Van Berkel \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20-%20Why%20Structured%20Data%20Should%20Be%20Part%20of%20Your%20SEO%20and%20Content%20Strategy%20with%20Martha%20Van%20Berkel%20-%20AJ%20Wilcox%20and%20Darin%20Berntson.png)](https://www.utahdmc.org/blog/why-structured-data-should-be-part-of-your-seo-and-content-strategy-martha-van-berkel) ## Our Guest Presenter: Martha Van Berkel On September 1, 2021, Utah DMC's live online event featured Martha Van Berkel, co-founder and CEO of [Schema App](https://www.schemaapp.com/).  This was Martha's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have her here to present: Why Structured Data Should Be Part of Your SEO and Content [**Doc**](https://www.linkedin.com/in/igobydoc/) and [**AJ**](https://www.linkedin.com/in/wilcoxaj/) had a blast on this live broadcast with Martha, and now we are thrilled to share the opportunity for you to learn from her insights via this recap and event replay. *(****Note:*** *This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)* *Let's Get Started...* [Continue Reading](https://www.utahdmc.org/blog/why-structured-data-should-be-part-of-your-seo-and-content-strategy-martha-van-berkel) [0 Comments](https://www.utahdmc.org/blog/why-structured-data-should-be-part-of-your-seo-and-content-strategy-martha-van-berkel#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [strategy](https://www.utahdmc.org/blog/topic/strategy) [content](https://www.utahdmc.org/blog/topic/content) [digital marketing](https://www.utahdmc.org/blog/topic/digital-marketing) - [Tweet](https://twitter.com/share) ## [New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on May 11, 2021 2:01:52 PM [![New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Damon%20Burton%20-%20Darin%20Berntson%20-%20AJ%20Wilcox%20-%20April%2028%202021.png)](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021) ## Our Guest Presenter: Damon Burton Our April 28th, 2021 Utah DMC live online event featured Damon Burton, founder and President of [SEO National](https://www.seonational.com/), an international search engine marketing company based here in Salt Lake City, Utah.  This was Damon's first time taking the DMC stage as a presenter, and we were thrilled to have him present: New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing. Since founding his company in 2007, Damon has worked with NBA teams, Inc 5000 companies, as well as Shark Tank featured businesses. Damon writes for [Forbes](https://www.forbes.com/sites/forbesagencycouncil/people/damonburton/?sh=c6f17db6bf13) and has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly. Not only does Damon bring an easy-to-follow approach to increasing revenue and online visibility, but he’s also a trusted educator on the subject… In fact, he has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. You can even [download a free copy here](https://www.freeseobook.com/). [Doc](https://www.linkedin.com/in/igobydoc/) and [AJ](https://www.linkedin.com/in/wilcoxaj/) had a blast on this live broadcast with Damon, and now we are thrilled to share the opportunity for you to learn from Damon as well in this recap and event replay. (*Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)* [Continue Reading](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021) [0 Comments](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing) - [Tweet](https://twitter.com/share) ## [Three Critical Components of Enterprise eCommerce SEO - October 7, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Nov 10, 2020 11:35:24 AM [![Three Critical Components of Enterprise eCommerce SEO - October 7, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Octber%207th%2c%202020%20-%20Laurel%20Teuscher%20-%20Darin%20Berntson%20-%20AJ%20Wilcox.png)](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay) An Enterprise eCommerce website is an online store that sells products. The company that runs the website is often a bigger brand name with major brand loyalty, like Nike or Coca-Cola. Some people think a large number of webpages, usually a thousand or more, means an eCommerce website is at an Enterprise level. However, this form of classification negates the brand recognition and authority that Enterprise websites usually have. So what’s the best way to tackle these kinds of optimization efforts? Through small, incremental changes. **Laurel Teuscher** from **Stryde**, shared three steps to do this. [Continue Reading](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay) [0 Comments](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [seo tips](https://www.utahdmc.org/blog/topic/seo-tips) [ecommerce](https://www.utahdmc.org/blog/topic/ecommerce) - [Tweet](https://twitter.com/share) ## [5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 \[Event Recap\]](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jul 4, 2020 9:29:25 AM [![5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 \[Event Recap\]](https://www.utahdmc.org/hubfs/June%203%202020%20Utah%20DMC%20Mason%20Bentley.png)](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap) [**Mason Bentley**](https://www.linkedin.com/in/mason-bentley-0b435b132/) is a Managing Director for [BASE Search Marketing](https://www.basesearchmarketing.com/), an agency specializing in white hat link building. Mason has gained most of his expert knowledge through trial and error. He has had a hand in every facet of the link building process and was able to walk us through how he has found the most link building success. [Continue Reading](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap) [0 Comments](https://www.utahdmc.org/blog/5-essential-elements-to-a-successful-link-building-campaign-june-3-2020-event-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) - [Tweet](https://twitter.com/share) ## [SEO: Outreach & Semantic Topic Modeling with Elli Bishop and Stawsky \[DMC Recap\]](https://www.utahdmc.org/blog/april-2019-dmc-recap) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Aug 14, 2019 11:47:49 AM [![SEO: Outreach & Semantic Topic Modeling with Elli Bishop and Stawsky \[DMC Recap\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20April%202019-1.png)](https://www.utahdmc.org/blog/april-2019-dmc-recap) This month’s DMC event featured Elli Bishop and Bill Slawski, two digital marketers with impressive backgrounds of success. At April’s DMC event, Elli shared her insights into what makes a great outreach specialist and how to hire one, and Bill covers phrase-based indexing and how Google patents can provide greater insights into the Google search algorithm.   # **Outreach From Scratch: How to Hire the Right People to Earn the Coverage You Need Why do I say this?** Elli Bishop has been handling B2B and B2C digital marketing for the past 8 years and knows what it takes to take a strategic approach to content creation. She’s a master at outreach and has worked to build up Clearlink’s outreach team which now has over 20 amazing marketers. Elli’s experience with content and outreach has helped her understand exactly what it takes to have a successful outreach campaign, and how you can find the best people and process for outreach as well. [Continue Reading](https://www.utahdmc.org/blog/april-2019-dmc-recap) [0 Comments](https://www.utahdmc.org/blog/april-2019-dmc-recap#comments-listing) Topics: [digital marketing utah](https://www.utahdmc.org/blog/topic/digital-marketing-utah) [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [DMC](https://www.utahdmc.org/blog/topic/dmc) - [Tweet](https://twitter.com/share) ## [Finding Wins (Across SEO and PPC) with James Svoboda \[DMC Recap\]](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 18, 2017 10:00:00 AM [![Finding Wins (Across SEO and PPC) with James Svoboda \[DMC Recap\]](https://www.utahdmc.org/hubfs/James.jpg)](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) [Continue Reading](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda) [0 Comments](https://www.utahdmc.org/blog/finding-wins-across-seo-ppc-james-svoboda#comments-listing) Topics: [ppc](https://www.utahdmc.org/blog/topic/ppc) [seo](https://www.utahdmc.org/blog/topic/seo) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [James Svoboda](https://www.utahdmc.org/blog/topic/james-svoboda) - [Tweet](https://twitter.com/share) ## [Alan Bleisweiss | DMC 2016](https://www.utahdmc.org/blog/alan-bleisweiss-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:21:56 AM [![Alan Bleisweiss | DMC 2016](https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Alan%20Bleiweiss.png)](https://www.utahdmc.org/blog/alan-bleisweiss-dmc-2016) | ## SEO Tasking Goals - Where + When to Compromise | | --- | Alan Bleiweiss is a search engine optimization and internet marketing expert, blogger, author, and industry speaker.In his talk, Alan discussed sustainable SEO and ensuring you have a system in place to succeed. To do this, you need to [Continue Reading](https://www.utahdmc.org/blog/alan-bleisweiss-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/alan-bleisweiss-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) - [Tweet](https://twitter.com/share) ## [Purna Virji | DMC 2016](https://www.utahdmc.org/blog/purna-virji-dmc-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:12:59 AM [![Purna Virji | DMC 2016](https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Purna%20Virji.png)](https://www.utahdmc.org/blog/purna-virji-dmc-2016) ## Are you Ready for Voice Search? Purna started out her presentation by recounting a memory in her life when she was in a motorcycle accident. She fell off the motorcycle and badly injured her hands. At this point, it was nearly impossible to use her hands. Using her phone was far too difficult, so instead, she started using the voice command function on her phone. While voice search wasn’t commonly used before the injury, it was a very helpful resource when hands weren’t available. The experience of using voice search on a phone, led Purna to explore the growth and potential of voice search in the future. [Continue Reading](https://www.utahdmc.org/blog/purna-virji-dmc-2016) [0 Comments](https://www.utahdmc.org/blog/purna-virji-dmc-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [sem](https://www.utahdmc.org/blog/topic/sem) [seo](https://www.utahdmc.org/blog/topic/seo) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016) - [Tweet](https://twitter.com/share) ## [\[Recap\] Google AMP & Mobile SEO - October 2016](https://www.utahdmc.org/blog/recap-google-amp-mobile-seo-october-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 28, 2016 6:32:20 PM [![\[Recap\] Google AMP & Mobile SEO - October 2016](https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM_Eoctober_2016b.png)](https://www.utahdmc.org/blog/recap-google-amp-mobile-seo-october-2016) [Continue Reading](https://www.utahdmc.org/blog/recap-google-amp-mobile-seo-october-2016) [0 Comments](https://www.utahdmc.org/blog/recap-google-amp-mobile-seo-october-2016#comments-listing) Topics: [seo](https://www.utahdmc.org/blog/topic/seo) [mobile](https://www.utahdmc.org/blog/topic/mobile) - [Tweet](https://twitter.com/share) ## [SEO, SEM and Social Media Tips: SLC|SEM's September Event Recap](https://www.utahdmc.org/blog/2013/09/seo-sem-and-social-media-tips-slcsems-september-event-recap) by [Reah Sandberg](https://www.utahdmc.org/blog/author/reahs), on Sep 19, 2013 12:44:57 PM [![SEO, SEM and Social Media Tips: SLC|SEM's September Event Recap](https://www.utahdmc.org/hubfs/Imported_Blog_Media/SLC-SEM-September-event-recap.jpg)](https://www.utahdmc.org/blog/2013/09/seo-sem-and-social-media-tips-slcsems-september-event-recap) With Fall rapidly approaching and the end of the year drawing near, it seemed only appropriate that this month’s SLC|SEM theme was last minute SEO, SEM and social media tips to meet your end of year goals. I’m always impressed with the turnout for SLC|SEM’s monthly events and can plan on seeing plenty of new and familiar faces. It’s a great resource to have an association that supports Utah’s digital marketing community.  These events are a fantastic opportunity for networking and to hear presenters discuss the latest search marketing trends, tactics and actionable tips. Kicking off this month’s event was [Brett Stevens](https://twitter.com/BrettStevens1), a PPC Team Lead at 180 Fusion. He discussed PPC Prep for the Holidays. Here are some highlights from his presentation: [Continue Reading](https://www.utahdmc.org/blog/2013/09/seo-sem-and-social-media-tips-slcsems-september-event-recap) [0 Comments](https://www.utahdmc.org/blog/2013/09/seo-sem-and-social-media-tips-slcsems-september-event-recap#comments-listing) Topics: [Blog](https://www.utahdmc.org/blog/topic/blog) [buzzstream](https://www.utahdmc.org/blog/topic/buzzstream) [digital marketing utah](https://www.utahdmc.org/blog/topic/digital-marketing-utah) [News](https://www.utahdmc.org/blog/topic/news) [online marketing](https://www.utahdmc.org/blog/topic/online-marketing) [sem](https://www.utahdmc.org/blog/topic/sem) [seo](https://www.utahdmc.org/blog/topic/seo) [seo tips](https://www.utahdmc.org/blog/topic/seo-tips) [slc meetups](https://www.utahdmc.org/blog/topic/slc-meetups) [slc|sem](https://www.utahdmc.org/blog/topic/slcsem) [social media](https://www.utahdmc.org/blog/topic/social-media) [social media optimization](https://www.utahdmc.org/blog/topic/social-media-optimization) - [Tweet](https://twitter.com/share) [All Posts](https://www.utahdmc.org/blog/all) [Next Page](https://www.utahdmc.org/blog/topic/seo/page/2) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - [News (21)](https://www.utahdmc.org/blog/topic/news) - [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah) - [DMC2018 (16)](https://www.utahdmc.org/blog/topic/dmc2018) - [Blog (15)](https://www.utahdmc.org/blog/topic/blog) - [DMC2016 (12)](https://www.utahdmc.org/blog/topic/dmc2016) - [DMC2017 (12)](https://www.utahdmc.org/blog/topic/dmc2017) - 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