SLC SEM - DMC 2017

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Digital Marketing

Its time to get back to the basics. Join SLC | SEM for 2 days of shared experience from the best names in the marketing space.

September 14 - 15, 2017
Reserve your spot

What Is The SLC|SEM DMC?

Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network.

This year's event will be a single track, and will be split into two days, so you don’t have to worry about missing a presentation.

#MetricsthatMatter

38%

of attendees are at a company with 11-50 employees

27%

are at a company with more than 250 employees

50%

of attendees work in marketing or tech.

55%

of attendees are in management

Mel Carson

Mel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm. His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.

Kirk Ouimet

Kirk Ouimet is an engineering leader at Snap in Los Angeles, California. While attending BYU he founded Scan, Inc. with fellow students Garrett Gee and Ben Turley. Scan's mission was to build technology to connect the digital and physical worlds. Scan was acquired by Snap in 2014 for $54 million dollars. Since the acquisition, Kirk has built a team of engineers at Snap working on creative tools, Snapcodes, and music features for the Snapchat app.

John Doherty

John Doherty is a Denver-based entrepreneur and growth marketing consultant currently building GetCredo.com. Over the years he has worked for agencies, in-house, and for himself. He's seen over 700 businesses looking to hire an agency or consultant and gets really excited to connect great people.In his spare time, he writes and explores Colorado and the world with his wife Courtney and their very large black labrador Butterbean.

Joe Martin

Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than ten years in consumer data analysis, corporate strategy, and digital marketing.His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe is currently a social analytics lead at Adobe.

Justin Rondeau

Justin runs all of the optimization efforts and split tests at Digital Marketer. A top-rated domestic and international speaker, Rondeau has spent his career working on optimization campaigns & has trained some of the leading optimization teams at Fortune 500 companies. Rondeau has run 100s of tests for both B2B and eCommerce brands and has analyzed 3,000+ tests across virtually every industry.

Sahil Jain

Sahil Jain is the CEO and co-founder of AdStage, an all-in-one advertising platform that helps marketers manage, automate, and report on their ad campaigns across search and social networks. Sahilco-founded his first company, Y-Combinator & SV Angel backed Trigger.io, at 20. He dropped out of UC Berkeley at 19 to join AOL Corporate Development and dropped out of High School at 17 to join Yahoo! Mobile. Prior to that, Sahil worked in the professional video game industry. He’s spoken at leading advertising and business conferences, such as Advertising Week, Ad:Tech, and many others.

Christi Olson

Christi is the Search Evangelist at Microsoft in Seattle, Washington. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.Prior to joining the team at BingAds within Microsoft, Christi has worked both at agencies and in-house at Point It, PointMarc, Expedia, Harry & David, and at MSN, Bing, Windows teams at Microsoft.

Dan Markham

Over the past few years, Dan’s life has completely changed. He was a sales representative for Pfizer and made a respectable living. One day he helped his son with a science fair project; little did he know that this would set into motion a new adventure.Dan’s YouTube videos have been viewed over 550,000,000 times he’s built a community of over 4+ million subscribers, introducing them to a variety of brands such as Nike, Bill & Melinda Gates Foundation, Verizon, and many other organizations.

Marty Weintraub

Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others.

Tony Wright

Tony Wright is a search marketing geek and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.Wright serves as the driving force behind WrightIMC while also managing online media strategies, public relations and other interactive marketing projects for clients.

Casie Gillette

Casie Gillette is the Sr. Director of Digital Marketing at KoMarketing, a B2B Digital Marketing agency in Boston, MA. She has been in the online marketing industry for over 12 years, working on both the agency side and in-house.Casie has been responsible for developing and implementing digital marketing strategies for both small businesses and Fortune 500 companies. She regularly speaks about search, social, content, and branding.

James Svoboda

James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also Co-Founder and former President of MnSearch, the Minnesota Search Engine Marketing Association, a contributor to Marketing Land, an ADworld Experience ambassador, a judge for Search Engine Land's Landy awards, and #PPCchat supporting partner.He currently resides in Eden Prairie with his lovely wife and two beautiful children, whom he works tirelessly with to convert into lifelong Star Wars fans.

Aaron Levy

Aaron has been in digital for over a decade, starting when he was “given the keys to the car” and ran PPC for DuPont as a college junior. Now a Sr. Team Lead at Elite SEM, he oversees a growing team across North America who manage paid search for some of the largest brands in the world.He's a sought after international speaker, an adjunct instructor at Drexel & University of Vermont, and has been shortlisted for marketer of the year by Search Engine Land + Trailblazer of the Year by Microsoft.

Michelle Roberts

Michelle Roberts has been in digital marketing for eight years and currently oversees $30 million in annual Ad spend. She’s worked in all aspects of paid search from the technical build outs to managing large enterprise client relationships. She excels in account strategy, assessing risk and profitability, and managing client expectations. Michelle leads Finch’s US and APAC client teams to strategically grow and improve accounts.

Simon Heseltine

Simon Heseltine is the Vice President of Search at ForRent.com, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites.His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon also sits on the board of SEMPO (Search Engine Marketing Professional Organization).

Ginny Marvin

Ginny Marvin is Third Door Media’s Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. She regularly leads keynote discussions with executives from leading advertising platforms at Search Marketing Expo. With more than 15 years of marketing experience, Ginny has also held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Burke Morely

Burke Morley is the head of creative and content for Sonic and is responsible for the conceptualization, development and production of all advertising, brand content and Sonic merchandising. Morley comes to Sonic from Nike where he oversaw marketing for the Nike Training category for North America. Previously at Nike he was the head of marketing and branding for Nike Mexico in Guadalajara, Mexico. Prior to his work at Nike, Burke was the VP of brand strategy for Mood Media, the largest experience design agency in the world. Burke has also spent much of his career focused on lifestyle marketing for American Eagle and Abercrombie & Fitch and launched the Hollister brand online.

Ted Waz

Serving as a Global Executive Advisor within Digital Consumerism,HealthCare, Finance, Technology, and Aerospace, Ted has had a profound impact re-defining corporate industry leading practices – leveraging significant expertise in process re-engineering, financial operations, larger scale technology consolidation, and capability development throughout the entire organization. Ted has spent the last 18 years serving and leading fortune 50 companies and multi-billion dollar marquee organizations and global leaders to drive towards transparency, cross functional collaboration, sustainability and self-sufficiency.

West Barnwell

West is a Senior Marketing Consultant at Google, where he leads a team to help companies in growth stage acquire customers through a full-funnel marketing strategy. By partnering with hundreds of Google’s fastest growing customers to scale their growth and win market share, West has developed a specialty in leveraging digital video throughout the customer journey.

Elisabeth Osmeloski

Elisabeth has over 18 years experience in digital marketing and is the co-founder of SLC|SEM, starting the association in 2011 after seeing the rise of Utah’s search marketing stars at industry events. She is VP of Brand Marketing & Experience for Third Door Media, working on event production and overseeing the experience for attendees of Search Marketing Expo and the MarTech Conference series. In addition, she manages multiple marketing tasks for leading publications Search Engine Land, Marketing Land and MarTech Today.

Schedule

SEPT 14
Day 1
9am

Welcome

Elisabeth Osmeloski
9:20am

Burke Morley

Branding Campaigns Getting Creative
10:30am

West Barnwell

Google
11:05am

Michelle Roberts

Adwords Mistakes and How to Avoid Them
11:42am

Christi Olson

Complex Retargeting Strategies
12:15pm

Lunch

Sponsored by
1:30pm

Joe Martin

Social: A Real-time View into Your Customer
2:05pm

Justin Rondeau

CRO - Tips for Your Split Test Program
2:55pm

Sahil Jain

Benchmark Reports for Paid Media and Facebook
3:32pm

John Doherty

Industry Pricing Survey
4:15pm

Kirk Ouimet

Social - Snapchat
5:00pm

After Party

Party at RioT
SEPT 15
Day 2
9am

Welcome

David Malmborg
9:20am

Marty Weintraub

Psychographics in Social
10:30am

Ted Waz

Why Would Google Do That? WTF!
Dealing With Algorithm-Holes
11:05am

Ginny Marvin

Trends & Changes In 2017 PPC
11:42am

Casie Gillette

Give Your Content a Sense of Repurpose
12:15pm

Lunch

Sponsored by
1:30pm

Simon Heseltine

Growing a Digital Marketing Team
2:05pm

Aaron Levy

Paid Search
2:55pm

Mel Carson

Personal Branding
3:32pm

James Svoboda

Finding Wins (Across SEO and PPC)
4:15pm

Dan Markham

Working on Youtube

Are you convinced yet?

This is the best time to join us at DMC. Your spot  won’t last long.
Reserve your spot

The
Venue

Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network.

This year's event will be a single track, and will be split into two days, so you don’t have to worry about missing a presentation.
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