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We are excited to invite you to watch out July 20, 2022, Utah Digital Marketing Collective In-Person Event, On-Demand.

Our First Presenter: Cody C. Jensen

Presentation Title: Measuring Page Relevancy - Reverse Engineering The SERPs to Improve Rankings

Presentation Description: 

This presentation will guide you through steps to measure your target URL's relevance against top-ranking competitors by reverse-engineering the SERPS and the on-page elements competing URLs contain to plan and execute on-page optimization in a scaleable manner.

Key Takeaways Attendees Will Learn:

  • Determining what Google Finds Relevant through reverse engineering
  • Identifying commonalities with URLs ranking on page one. 
  • Leveraging the SERP data, we have to our advantage (while we don’t know Google’s algorithm, we do have access to the algorithm's output i.e., SERPs)
  • Understanding & Mirroring Search/Query Intent
  • A process to reverse engineer the SERPs to increase your on-page relevance.

Bio: Cody C. Jensen is the Founder & CEO of Searchbloom. Searchbloom’s mission is to be the most trusted, transparent, and results-driven Search Engine Marketing company in the industry. Searchbloom partners with marketing executives, digital marketing managers, business owners, and enterprise brands to produce repeatable search marketing campaigns with predictable ROI.

Connect with Cody: LinkedIn


Our Second Presenter: Ratish Naroor

Presentation Title:  Building an Enterprise SEO channel to drive more than $1 Billion

Presentation Description:

Let's discuss what it takes to manage a large enterprise SEO team and grow SEO GMV to more than 1 Billion dollars. We will also discuss how to get there!

Key Takeaways/What you Will Learn:

  • Getting buy-in for SEO investments
  • SEO team structures for success
  • SEO Split testing in 2022 & few ideas that worked
  • Dealing with SEO Algorithms
  • Top SEO challenges in 2022 & beyond?

Presenter Bio: Ratish Naroor is the Global Head of SEO at Etsy.com. Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Ratish in his role manages a team of SEOs, product managers, engineering developers, and analysts to grow the SEO channel.

Prior to Etsy, Ratish had taken senior SEO and Product roles at SliceLife.com, Overstock.com, TripAdvisor, and Grubhub. Ratish comes with a technology background and has always used his technologist hat to build scalable strategies to grow E-commerce websites. Ratish is also a growth advisor to an early-stage marketplace.

Connect with Ratish:  LinkedIn

So, be sure to join us on Wednesday, July 20th at 6:00 PM.
Q&A to follow featuring the presenters
Who Should Attend?:
  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMOS
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!


  • Actionable tips & tactics Professional networking event
  • Some tasty food


Wednesday, July 20th, 6 pm

  • 6pm - 7pm: Check-in, networking, food & refreshments served.
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9 pm: Q&A and wrap up.


10355 S Jordan Gateway
Ste 150,
South Jordan, UT, United States



  • Non-Member/General Public Tickets are $25+ Eventbrite fees
  • For Active DMC Members Admission is No Charge
  • If you are an active individual or student member, you received a ticket redemption code that is specific to you and your membership for your free ticket via email.
  • If you are a corporate member or an employee of a corporate member, your special ticket redemption code that is specific to your corporate membership was sent to your main point of contact with Utah DMC. Be sure to check with the person who handles membership at your organization.
  • If you did not receive your email with your specific code, contact us and let us know and we will respond ASAP with your code.

Seating is limited, and ticket availability is NOT guaranteed. Attendees must RSVP in advance for admission. Please, no walk-ups, or plus ones upon arrival. Tickets may not be transferred or sold. If you register, please plan on attending. We are ordering food for you. NO REFUNDS.

Health and Wellness:  By registering for an in-person Utah Digital Marketing Collective event, you hereby assume any and all risk of COVID-19, and agree to indemnify and hold harmless Utah DMC, its staff/volunteers, and the venue host involved in the event you are registering to attend, against any claims, liability, judgments, costs, and expenses arising from your choice to participate in a Utah DMC in-person event. The Utah Digital Marketing Collective will be required to follow any state mandates put in place by the event date and will keep all attendees informed via email of any changes that would be applicable to the event you are registering to attend. Please use good common sense: If you are not feeling well, take the appropriate precautions and stay home. Let's all do our best to stay and keep everyone healthy.

If you are not a member of Utah DMC we encourage you to join and attend future monthly in-person events free.

Special Thanks to our Event Space Partner



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