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We are excited to invite you to our next Utah Digital Marketing Collective In-Person Event, Wednesday, June 15, 2022.

Note Regarding Tickets: If you're a Utah DMC Member, you should have received an email invitation with a special promotion code to activate your free ticket. If you are an active DMC member but did not receive your email and code, contact us and we will respond ASAP with your specific code to unlock your free ticket. See more details below.

Our First Presenter: Eric Farmer

Presentation Title: How to Win with YouTube Ads 

Presentation Description: 

Eric is going to walk through how YouTube campaigns fit into the Google Ads ecosystem, what makes a great YouTube ad, and how to optimize for a positive ROAS.

Key Takeaways:

  • How to set up a video action campaign (VAC)
  • The ABCDs of good YouTube creative
  • The best levers to pull for maximum return

Bio: Eric is from Colorado but now resides in Pleasant Grove, Utah with his wife and four kids. Eric is the CEO at Wallaroo Media, an eComm ad agency in Provo, Utah that loves to scale DTC brands. Eric has been doing PPC since 2008 after graduating with his Bachelor's in Advertising. The one thing Eric loves the most about marketing is the psychology behind why consumers buy what they do. When not at his day job, Eric enjoys mountain biking, weightlifting, hanging with his fam, and the occasional game of Pickleball.

Connect with Eric: LinkedIn


Our Second Presenter:  Alisa Gammon

Presentation Title:  The Future of Facebook Ads: Framework for 2022 and Beyond

Presentation Description:

Post iOS 14 Facebook advertising strategies to scale your business revenue. Get insights into data best practices, creative testing, and scaling for 2022 and beyond.


  1. What is a CAPI Lift Test?
  2. What account strategies are working today?
  3. How accurate/trustworthy is Facebook's ad reporting post iOS14?
  4. How does the Facebook Conversions API help with iOS14?

Bio: Alisa Gammon, #1 Monetized Facebook Advertiser

Alisa Gammon is the founder of Chiefly, a growth marketing agency for Facebook’s largest performance marketers. Alisa grew Purple from Kickstarter to $1 billion in total revenue, has been recognized as the #1 Monetization Facebook Advertising Account, and won Digiday, Webby, and Streamys awards for brand and performance marketing campaigns.

Connect with Alisa:  LinkedIn

So, be sure to join us on Wednesday, June 15th at 6:00 PM.
Q&A to follow featuring the presenters
Who Should Attend?:
  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMOS
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!


  • Actionable tips & tactics Professional networking event
  • Some tasty food


Wednesday, June 15th, 6 pm

  • 6pm - 7pm: Check-in, networking, food & refreshments served.
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9 pm: Q&A and wrap up.


2600 Ashton Blvd, Lehi, UT 84043



  • Non-Member/General Public Tickets are $25+ Eventbrite fees
  • For Active DMC Members Admission is No Charge
  • If you are an active individual or student member, you received a ticket redemption code that is specific to you and your membership for your free ticket via email.
  • If you are a corporate member or an employee of a corporate member, your special ticket redemption code that is specific to your corporate membership was sent to your main point of contact with Utah DMC. Be sure to check with the person who handles membership at your organization.
  • If you did not receive your email with your specific code, contact us and let us know and we will respond ASAP with your code.

Seating is limited, and ticket availability is NOT guaranteed. Attendees must RSVP in advance for admission. Please, no walk-ups, or plus ones upon arrival. Tickets may not be transferred or sold. If you register, please plan on attending. We are ordering food for you. NO REFUNDS.

Health and Wellness: While we are not requiring masks or proof of vaccinations, we ask that everyone uses good common sense, and if you are not feeling well, please take the appropriate precautions.

If you are not a member of Utah DMC we encourage you to join and attend future monthly in-person events free.

Special Thanks to our Event Space Sponsor


Utah DMC - June 2022