<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1012133385567475&amp;ev=PageView&amp;noscript=1">

Huge thanks to this month's event sponsors & in-kind partners.
Would you like to be a sponsor too? Check out the add-on options for this event, or click here for future events

Smyer Image

We are excited to invite you to our next Utah Digital Marketing Collective In-Person Event, Wednesday, October 19, 2022.

Note Regarding Tickets: If you or your company is a Utah DMC Member, you should have received an email invitation with a special promotion code to activate your free ticket. If you are an active DMC member but did not receive your email and code, contact us and we will respond ASAP with your specific code to unlock your free ticket. See more details below.

Our First Presenter: Kelly Waffle

Presentation Title: Taking on Disruption with a Research-Based Content Strategy

Presentation Description: 

High-growth firms, those that grow three times as fast as their average growth peers, frequently carry out research to stay abreast of your audience’s evolving challenges and priorities and to obtain insights they can parlay into premium content for blogs, guest articles, podcast interviews, videos, and presentations at industry events, among others. They understand full well that in today’s crowded, uncertain marketplace, research helps them stay relevant and stand out.

So why don’t more marketers do it? Chances are, they don’t know its impact on the bottom line, how to select the right type of research, and how to develop and promote research-based content.

Attendees Will Learn:
  • The benefits of using research as premium content
  • How research outperforms other content for engagement
  • How to use research as premium content
  • How to position research as an investment instead of a cost

Attendees will also receive a link to Research as Content: A Guide for B2B Marketers


Bio: Kelly Waffle heads up Digital Strategy at Hinge, the leading research-based branding, and marketing firm for professional services. In addition, he leads the engagement efforts for the Hinge Research Institute—helping clients use research to grow and be more profitable. He is also the co-host of Hinge’s The Visible Expert Podcast.

A well-known practitioner and thought leader in Account-Based Marketing (ABM), Kelly has been recognized by Onalytica as a Top 50 Martech Global Influencer. He has won awards with Eloqua (now Oracle) and Marketo (now Adobe) for his marketing automation expertise. A prolific writer and speaker, he has tens of thousands of followers on Twitter and LinkedIn

Connect with Kelly: LinkedIn Website - Twitter - Podcast 


Our Second Presenter: Niki Mosier

Presentation Title:  From the Ground Up: Building a Content Strategy for a Niche Industry

Presentation Description:

As with most things digital marketing, building a content strategy, especially for a niche industry, a one size fits all approach doesn't cut it. For a niche industry, there are even more challenges like a lack of data available in the usual tools.

Learn what challenges can be expected in building a content strategy, how to overcome them and how to succeed. 

Key Takeaways Attendees Will Learn:

  • Understand the key components of a successful content strategy and what to focus on when starting from scratch.
  • Learn what to focus on and what to prioritize based on resources and impact
  • Walk away with actionable items to start implementing today while doing the foundation work of building a content strategy.

Bio: Niki is currently the Director of Digital Marketing at AgentSync, a SaaS startup based in Denver, CO. She is a well-versed SEO professional with agency, freelance, and in-house experience over the past 12 years. Niki is passionate about technical SEO and teaching others about SEO. She speaks regularly at conferences like MnSearch Summit, SMX Advanced, and BrightonSEO. Niki is a Wisconsin native, now living in Colorado, which means she spends her free time skiing, camping, fishing, and exploring the Rockies with her partner and two dogs.

Connect with Niki:  LinkedIn, Twitter, and her website nikimosier.com

So, be sure to join us on Wednesday, October 19th at 6:00 PM.
Q&A to follow featuring the presenters
Who Should Attend?:
  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMOS
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!


  • Actionable tips & tactics Professional networking event
  • Some tasty food


Wednesday, October 19, 2022 6 PM - 9 PM

  • 6pm - 7pm: Check-in, networking, food served.
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9 pm: Q&A and wrap up.


Megaplex Theatres - Jordan Commons
Upstairs Meeting Rooms - Southeast Entrance
9335 South State Street
Sandy, UT 84070

Park in South lots, enter main level sliding doors. Go up the elevator or stairs to your left. Follow the DMC signs.



  • Non-Member/General Public Tickets are $25+ Eventbrite fees
  • For Active DMC Members Admission is No Charge
  • If you are an active individual or student member, you received a ticket redemption code that is specific to you and your membership for your free ticket via email.
  • If you are a corporate member or an employee of a corporate member, your special ticket redemption code that is specific to your corporate membership was sent to your main point of contact with Utah DMC. Be sure to check with the person who handles membership at your organization.
  • If you did not receive your email with your specific code, contact us and let us know and we will respond ASAP with your code.

Seating is limited, and ticket availability is NOT guaranteed. Attendees must RSVP in advance for admission. Please, no walk-ups, or plus ones upon arrival. Tickets may not be transferred or sold. If you register, please plan on attending. We are ordering food for you. NO REFUNDS.

Health and Wellness:  By registering for an in-person Utah Digital Marketing Collective event, you hereby assume any and all risk of COVID-19, and agree to indemnify and hold harmless Utah DMC, its staff/volunteers, and the venue host involved in the event you are registering to attend, against any claims, liability, judgments, costs, and expenses arising from your choice to participate in a Utah DMC in-person event. The Utah Digital Marketing Collective will be required to follow any state mandates put in place by the event date and will keep all attendees informed via email of any changes that would be applicable to the event you are registering to attend. Please use good common sense: If you are not feeling well, take the appropriate precautions and stay home. Let's all do our best to stay and keep everyone healthy.

If you are not a member of Utah DMC we encourage you to join and attend future monthly in-person events free.

Utah DMC - October 19, 2022