--- title: 2021 Utah DMC Digital Marketing Conference | Salt Lake City, Utah description: "The Utah Digital Marketing Collective invites you to our 6th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premiere digital marketing conference: if you miss it, you miss out." image: https://www.utahdmc.org/hubfs/2021%20Utah%20DMC%20Annual%20Conference%20600.png --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # [![2021 Utah DMC Annual Conference](https://www.utahdmc.org/hs-fs/hubfs/2021%20Utah%20DMC%20Annual%20Conference%20600.png?width=600&name=2021%20Utah%20DMC%20Annual%20Conference%20600.png)](https://www.eventbrite.com/e/2020-utah-dmc-annual-conference-tickets-70090132473) ## 2021 6th Annual Digital Marketing Conference ## Scheduled For Friday, August 27,  2021 Has Been Postponed to 2022 - Date TBA The Utah Digital Marketing Collective invites you to our 6th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premier digital marketing conference: if you miss it, you miss out. Watch the video below to see what people had to say about our 2019 conference ## Workshop Day Thursday, August 26,  2021 - Postponed **More information coming soon.** Separate ticket event. Conference ticket buyers will receive a discount code for workshops. \*\*Note: The current speaker lineup is subject to change\*\* # Our Current 2021 Lineup Industry-leading speakers and thought-leaders ![2020 Keynotes Card](https://www.utahdmc.org/hs-fs/hubfs/2020%20Keynotes%20Card.png?width=400&name=2020%20Keynotes%20Card.png) #### Our 2020 Keynotes -->> ![Utah DMC Conference 2020 David Meerman Scott](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Conference%202020%20David%20Meerman%20Scott.png?width=400&name=Utah%20DMC%20Conference%202020%20David%20Meerman%20Scott.png) #### David Meerman Scott **Keynote Title:** **Turning Fans into Customers and Customers into Fans** **Description**: Based on the ideas in Mr. Scott’s new book "**[Fanocracy](https://www.fanocracy.com/): Turning Fans into Customers and Customers into Fans**" released on January 7, 2020. His book is about Fandom culture, building experiences, and how any business can grow by cultivating fans. **Bio: David Meerman Scott** is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author. David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them. **Note: The first 400 paid registrants/attendees** will receive a free copy of **Fanocracy** at check-in. **Connect with David**: [LinkedIn](https://www.linkedin.com/in/davidmeermanscott) [Twitter](https://www.twitter.com/dmscott)[Website](https://www.davidmeermanscott.com/) ![Purna Virji 2019](https://www.utahdmc.org/hs-fs/hubfs/Purna%20Virji%202019.png?width=400&name=Purna%20Virji%202019.png) #### Purna Virji **Keynote Title: coming soon** Named by Adweek on their [2018 Young Influentials List](https://www.adweek.com/brand-marketing/31-media-marketing-and-tech-talents-innovating-from-ar-to-activism-data-to-diversity/#/), Purna specializes in digital marketing, AI, and the future of search. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, MozCon, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter. **Connect with Purna**: [Twitter](https://www.twitter.com/purnavirji)  ![Speaker Headshot Coming Soon](https://www.utahdmc.org/hs-fs/hubfs/Speaker%20Headshot%20Coming%20Soon.png?width=400&name=Speaker%20Headshot%20Coming%20Soon.png) #### Coming Soon ![Utah DMC Conference 2020 Dan Tyre](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Conference%202020%20Dan%20Tyre.png?width=400&name=Utah%20DMC%20Conference%202020%20Dan%20Tyre.png) #### Dan Tyre **Session Title: Coming Soon** **Dan Tyre** is the co-author of [Inbound Organization](https://www.inboundorganization.com/). Dan joined **HubSpot** as a member of the original start-up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales teams. An authority on Inbound Marketing and sales, Dan is a regular speaker, writer, blogger, instructor, and coach to those who seek inbound success. **Connect with Dan**: [Twitter](https://www.twitter.com/dantyre) ![Utah DMC Conference 2020 Fred Valleys](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Conference%202020%20Fred%20Valleys.png?width=400&name=Utah%20DMC%20Conference%202020%20Fred%20Valleys.png) #### Fred Vallaeys **Session Title: Coming Soon** **Frederick Vallaeys** is a Co-Founder of Optmyzr.com which offers a Historical Quality Score Tracker, One-Click AdWords Optimizations, a custom report builder and unique big data insights to make account managers more efficient. He is also a partner at SalesX, a PPC agency that helps clients grow their companies with AdWords. He was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition”; he writes monthly blogs for searchenginejournal.com, and searchengineland.com; and he is a frequent speaker at SMX Advanced, PubCon, HeroConf, and SES. **Connect with Fred**: [LinkedIn](https://www.linkedin.com/in/frederickvallaeys/) [Twitter](https://twitter.com/siliconvallaeys)[ Website](https://www.optmyzr.com/blog/author/fred/) ![Utah DMC Conference 2020 Dana DiTomaso](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Conference%202020%20Dana%20DiTomaso.png?width=400&name=Utah%20DMC%20Conference%202020%20Dana%20DiTomaso.png) #### Dana DiTomaso **Session Title: coming soon** **Dana** is President & Partner at **Kick Point**, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. **Connect with Dana**: [LinkedIn](https://www.linkedin.com/in/dditomaso/) [Twitter](https://twitter.com/danaditomaso)[Website](https://danaditomaso.com/) ![Utah DMC Conference 2020 Kathleen Booth](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Conference%202020%20Kathleen%20Booth.png?width=400&name=Utah%20DMC%20Conference%202020%20Kathleen%20Booth.png) #### Kathleen Booth **Session Title: Coming Soon** **Kathleen Booth** is the **VP of Marketing at Attila Security**, a venture-backed cybersecurity company transforming the way the government and private enterprise secure data and communications. Named by TopRank as one of the 50 Top B2B Marketing Influencers in 2019, she is also the host of [The Inbound Success Podcast](https://offers.impactbnd.com/the-inbound-success-podcast) and an advisor to several technology startups. Prior to joining Attila, Kathleen spent 13 years in the digital agency world, first as owner and CEO of Quintain Marketing, and later as VP of Marketing at IMPACT, HubSpot’s largest North American partner agency. **Connect with Kathleen**: [LinkedIn](https://www.linkedin.com/in/kathleenslatterybooth/) [Twitter](https://www.twitter.com/workmommywork)  ![Utah DMC Conference 2020 Aleyda Solis](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Conference%202020%20Aleyda%20Solis.png?width=400&name=Utah%20DMC%20Conference%202020%20Aleyda%20Solis.png) #### Aleyda Solis **Session Title: How to Win Technical SEO in 2020** [Aleyda Solis](http://www.aleydasolis.com/en/) is an International SEO Consultant and founder of [Orainti](http://www.orainti.com/) -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "[Crawling Mondays](https://www.youtube.com/c/crawlingmondaysbyaleyda)". Aleyda has been awarded as the [European Search Personality of the Year in 2018](https://www.europeansearchawards.com/2018-winners), included in [Forbes top 10 online marketing experts to follow](http://www.forbes.com/sites/joshsteimle/2015/03/18/top-10-online-marketing-experts-to-follow-in-2015/), in Hubspot as one of the [59 Female Marketing and Growth Experts You Should be Following](https://blog.hubspot.com/marketing/female-marketing-and-growth-influencers), has also been interviewed in publications such as [The Huffington Post](http://www.huffingtonpost.com/entry/why-aleyda-solis-is-hotter-than-any-other-seo-specialist_us_5989cfdee4b030f0e267c790?ncid=engmodushpmg00000004) and contributed for [Think With Google](https://www.thinkwithgoogle.com/intl/es-es/canales-de-publicidad/movil/optimizando-tu-web-para-una-indexaci%C3%B3n-centrada-en-los-m%C3%B3viles/). **Connect with Aleyda**:  [LinkedIn](https://www.linkedin.com/in/aleyda/) [Twitter](https://twitter.com/aleyda) [Website](https://www.aleydasolis.com/en/) ![Jeffrey Shaw - Utah DMC](https://www.utahdmc.org/hs-fs/hubfs/Jeffrey%20Shaw%20-%20Utah%20DMC.png?width=318&name=Jeffrey%20Shaw%20-%20Utah%20DMC.png) #### Jeffrey Shaw **Session Title: Beyond Personas And Avatars: How Businesses That “Get” Their Customers, Get Better Customers** **About Jeffrey Shaw:** Jeffrey Shaw is a TEDx speaker, host of Creative Warriors podcast with well over 500 episodes and over a million downloads, and bestselling author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As a keynote speaker and brand message consultant, Jeffrey Shaw, a renown former portrait photographer, helps companies stop wasting time trying to satisfy some customers who will never be satisfied and attract only their ideal customers. Like a photographer captures the essence of a person, Jeffrey shows businesses how to make customers feel seen, heard and understood. When that happens, you attract and retain your ideal customers by learning how to speak their "Lingo" **Session Description**: You know how we often waste time trying to satisfy some customers that will never be satisfied? Or we chase down potential customers to no avail? And if we do manage to convince them to buy or hire us, they are often the least profitable and not worth the time?  Then there are those customers that onboard easily, are a breeze to work with, fly through our systems and are often the most profitable. You want more of those customers, right? It turns out, it’s not our job to prove our value to anyone. It’s our job to find the customers that already value what we do. We do that with brand messaging and content that speaks the Lingo of your ideal customers. When that happens, your ideal customers feel like you “get” them, and they fall in love with your company! In this exhilarating session, brand consultant, author and former photographer Jeffrey Shaw will teach you a five-step strategy to “see” your customers like a photographer sees their subject — beyond the surface, beyond the persona, to create a real connection that will lead to building a devoted following, brand loyalty, lead generation and increased sales. **Connect with Jeffrey**:   [LinkedIn](https://www.linkedin.com/in/jeffreyshaw1) [Twitter](https://twitter.com/jeffreyshaw1) [Website](https://www.jeffreyshaw.com/) ![Speaker Headshot Coming Soon](https://www.utahdmc.org/hs-fs/hubfs/Speaker%20Headshot%20Coming%20Soon.png?width=400&name=Speaker%20Headshot%20Coming%20Soon.png) #### Coming Soon ![Speaker Headshot Coming Soon](https://www.utahdmc.org/hs-fs/hubfs/Speaker%20Headshot%20Coming%20Soon.png?width=400&name=Speaker%20Headshot%20Coming%20Soon.png) #### Coming Soon ![Speaker Headshot Coming Soon](https://www.utahdmc.org/hs-fs/hubfs/Speaker%20Headshot%20Coming%20Soon.png?width=400&name=Speaker%20Headshot%20Coming%20Soon.png) #### Coming Soon ![Speaker Headshot Coming Soon](https://www.utahdmc.org/hs-fs/hubfs/Speaker%20Headshot%20Coming%20Soon.png?width=400&name=Speaker%20Headshot%20Coming%20Soon.png) #### Coming Soon ![Speaker Headshot Coming Soon](https://www.utahdmc.org/hs-fs/hubfs/Speaker%20Headshot%20Coming%20Soon.png?width=400&name=Speaker%20Headshot%20Coming%20Soon.png) #### Coming Soon ![Speaker Headshot Coming Soon](https://www.utahdmc.org/hs-fs/hubfs/Speaker%20Headshot%20Coming%20Soon.png?width=400&name=Speaker%20Headshot%20Coming%20Soon.png) #### Coming Soon # AGENDA COMING SOON! Join Us For Our Multi-Track, Single-Day Event ## What Is The Utah Digital Marketing Collective Annual Conference? Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network. **Are you a current [member of Utah DMC](https://www.utahdmc.org/membership)?** Watch for conference email communications for your **$50 Discount Code.** Did not get one [Contact us.](https://www.utahdmc.org/contact-us)   **Update:** The Utah DMC 2021 Annual Conference scheduled for August 27th Has Been postponed. Read the blog post announcement from the president of Utah DMC, which covers why we rescheduled again, as well as the refunds that will be sent out, based on our new 2021 Utah DMC "Peace of Mind Promise" (refund policy). ## Where Is It? **Megaplex Theatres - Jordan Commons** ### 9335 South State St, Sandy, UT 84093 **The first 400 paid attendees** will receive a copy of David Meerman Scott's new best selling book, **Fanocracy** ![Fanocracy](https://www.utahdmc.org/hs-fs/hubfs/Fanocracy_3D_061619.jpg?width=300&name=Fanocracy_3D_061619.jpg)   ### Purchase your tickets here! >> # Our Conference Sponsors This event would not be possible without the help from our amazing sponsors. ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") ![blank](https://www.utahdmc.org/hs-fs/hubfs/blank.jpg?width=250&name=blank.jpg "blank") > I think the organization is genuinely dedicated to helping digital marketing move forward in our state... I don't feel like it's diluted by sponsor messages, or ulterior motives. > > **Utah DMC Member** > Having this organization in SLC is something I am extremely proud of and extremely proud to be a part of. > > **Utah DMC Member** # Together We Learn ## ~ We Look Forward To Seeing You Soon! ~ ### Contact **SLC|SEM DBA Utah Digital Marketing Collective** Salt Lake City, Utah  ### From Our Blog ### Subscribe to updates ### Connect With Us © 2026 Utah DMC / SLCSEM ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://538595.fs1.hubspotusercontent-na1.net/hubfs/538595/2019%20DMC%20Conference/Utah%20DMC%202019%20Recap.mp4", "dateModified" : "2022-03-01T00:36:04.687Z", "duration" : "PT2M37S", "height" : 1080, "name" : "Utah DMC 2019 Recap", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/25489637665?portalId=538595&size=medium&t=1646095265531", "uploadDate" : "2020-02-09T21:08:07.922Z", "width" : 1920 } ```