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The Utah DMC Blog

Paid Social Ad Creative: How to Drive Conversions Online with Video Ads - September 16, 2020 [Event Recap + Replay]

 

In our ever-evolving digital world, consumers are inundated with tons of advertisements. How do you stand out from the crowd, especially when you have just a mere three seconds or less to attract and engage?

This is the pivotal question paid social expert Savannah Sanchez dissected during this online Digital Marketing Collective presentation. As both a Facebook Marketing and Snapchat Ad Partner, Savannah shared her knowledge on the creative strategies for putting together social video ads.

Topics: Event Recaps video marketing paid social

Discoverable, Memorable, and Shareable. How to Uncover Your Personal Brand and Tell a Better Story About You - September 9, 2020 [Event Recap + Replay]

 

How to Uncover Your Personal Brand and Tell a Better Story About You

Marketers often spend a lot of time thinking about clients or company brands, but they may not take advantage of the very real opportunities to build their own personal brand, which can have a major impact on their careers. Mel Carson, Founder, CEO, and Principal Strategist with Delightful Communications walked through why personal branding is important and how to start building your own brand and become discoverable, shareable, and memorable.

Topics: Event Recaps personal branding

Mind-Farking Integrated Audience Targeting - August 19, 2020 [Event Recap + Replay]

It was a great day to learn from Marty Weintraub, owner of the acclaimed marketing agency Aimclear®. His quick wit and stellar ad-targeting tips were the perfect combinations for an afternoon of learning and laughter.

Joining us from the beautiful Minnesota wilderness, Marty quickly got into some of the most essential ways to find new users by retargeting. How does he do it? Using social media, Marty will find organic source channel data and then pull that into other social channels to target users with paid ads.

Topics: Event Recaps ppc

Google Ads Now Offering More Explanation & Suggestions. But Can You Trust It? - August 5, 2020 [Event Recap + Replay]

 

Robert Brady, from Righteous Marketing, joined us on August 5th, 2020 for an Utah DMC online event entitled, Google Ads Now Offering More Explanation & Suggestions Than Ever, But Can You Trust It?

Google Ads recommendations have become more extensive over time. Which ones do you use and which ones do you avoid? Robert discussed four different items in his informative presentation on maximizing Google Ads Recommendations and Explanations.

Topics: Event Recaps ppc

YouTube New Features: Tips & Tricks to Enhance Your Current Efforts - July 15, 2020 [Event Recap + Replay]

 

Cory Henke, from Variable Media, joined us on July 15th, 2020 for an Utah DMC online event entitled, YouTube New Features: Tips & Tricks to Enhance Your Current Efforts.

YouTube has some awesome new tools to help you boost your video ad efforts. Cory based his presentation on the following three features:

  1. Lead Form Ads
  2. YouTube Creative Features
  3. YouTube Performance Analysis
Topics: Event Recaps ppc YouTube

Update: The Utah DMC 2020 Annual Conference on August 28th Has Been Rescheduled

Hey there, Utah DMC members and community -

I wanted to personally take a moment and let you know that we, as a board of directors, had to make a hard decision regarding this year's annual conference.

Due to the Covid-19 pandemic, the continued spread here in Utah, as well as current and possible unknown restrictions from the state, we have decided to postpone the 2020 Utah DMC Annual Conference, scheduled for August 28th, 2020 here in Salt Lake City, and move it to next year.

Topics: DMC

Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 [Event Recap + Replay]

This month we had the pleasure of having Michelle Morgan, Director of Client Services for Clix Marketing, speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the Top 25 Most Influential PPC Experts of 2020 from PPC Hero.

The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide.

Topics: Event Recaps facebook Facebook Ads

Driving Demand with Virtual Events | June 24, 2020 [Panel Recap]

This was a special panel event coordinated by our online events sponsor and friends at BrightTalk that was put together to talk all about virtual events.

The panel consisted of Daniel Waas of AppFolio, Darin Berntson of Utah DMC and Ryan Smith of SaltStack, and Morgan Cantrell of BrightTALK was our moderator.

Topics: Event Recaps Virtual Events

5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 [Event Recap]

Mason Bentley is a Managing Director for BASE Search Marketing, an agency specializing in white hat link building. Mason has gained most of his expert knowledge through trial and error. He has had a hand in every facet of the link building process and was able to walk us through how he has found the most link building success.

Topics: Event Recaps seo

Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth - June 3, 2020 [Event Recap]

Duane Brown, founder of the company Take Some Risk, joined us for our June 3rd, 2020 Utah DMC online event to discuss the opportunity brands have to connect and engage with people through Snap Ads.

Topics: Event Recaps ppc snapchat