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The Utah DMC Blog

Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 [Event Recap + Replay]

This month we had the pleasure of having Michelle Morgan, Director of Client Services for Clix Marketing, speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the Top 25 Most Influential PPC Experts of 2020 from PPC Hero.

The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide.

Topics: Event Recaps facebook Facebook Ads

Driving Demand with Virtual Events | June 24, 2020 [Panel Recap]

This was a special panel event coordinated by our online events sponsor and friends at BrightTalk that was put together to talk all about virtual events.

The panel consisted of Daniel Waas of AppFolio, Darin Berntson of Utah DMC and Ryan Smith of SaltStack, and Morgan Cantrell of BrightTALK was our moderator.

Topics: Event Recaps Virtual Events

5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 [Event Recap]

Mason Bentley is a Managing Director for BASE Search Marketing, an agency specializing in white hat link building. Mason has gained most of his expert knowledge through trial and error. He has had a hand in every facet of the link building process and was able to walk us through how he has found the most link building success.

Topics: Event Recaps seo

Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth - June 3, 2020 [Event Recap]

Duane Brown, founder of the company Take Some Risk, joined us for our June 3rd, 2020 Utah DMC online event to discuss the opportunity brands have to connect and engage with people through Snap Ads.

Topics: Event Recaps ppc snapchat

Google’s New Free Shopping Ads and What It Means For You - May 20, 2020 [Event Recap]

Presented by Kirk Williams

Topics: Event Recaps ecommerce Google AdWords

Utah DMC: PPC Night - February 2020 [Recap]

It was a lovely evening at the ZAGG building in Midvale and the room was full of energetic digital marketers ready to expand their knowledge in regards to PPC. The Utah DMC brought in local talent, Kyle Shurtz from Avalaunch Media, and Navah Hopkins, the Director of Paid Media at Hennessey Digital in Boston, MA.

Topics: Event Recaps ppc

All About Agencies | Utah DMC Recap – January 2020

We had a great time on Wednesday, January 15th as we spent the evening learning from some fantastic leaders in the marketing industry. Appropriately dubbed “All About Agencies”, SolutionReach provided the venue for the event which hosted  Jesse Semchuck, Director of Acquisition, from Traeger Grills and Jeff Allen, President of Hanapin Marketing.

Topics: Event Recaps

Video Marketing in a Multi-Platform Era | Utah DMC Recap - December 2019

The Utah DMC, or Digital Marketing Collective, invited members, students, and digital marketing professionals in Utah and the surrounding area to their monthly event this month to learn more about video marketing. The event, titled “Video Marketing in a Multi-Platform Era” brought Stephen Walter and Travis Chambers to the stage to share their insights, stories, and knowledge of working with video marketing to all those in attendance. 

Topics: Event Recaps

Paid Media in a B2B World | DMC Recap November 2019

It was a wonderful turnout for our last Digital Marketing Collective event where we had the chance to hear from Emma Franks, a Senior Account Manager at Hanapin Marketing, and Andrea Cruz, a Digital Marketing Manager at KoMarketing.

Topics: Event Recaps

Let’s Talk ECommerce | DMC Recap October 2019

Utah Digital Marketing Collective (DMC) provides business owners, marketing professionals, entrepreneurs, and marketing enthusiasts education and collaborative resources to interact with others in their surrounding networks of Salt Lake and Utah County. The goal is for us all to achieve better results from our online marketing efforts. 

Topics: Event Recaps