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The Utah DMC Blog

SEO Night | Utah DMC Recap – July 2019

If you didn’t get a chance to attend SEO Night, you missed out on some great information! We learned some great SEO insights from our guest speakers, Dale Nguyen from Multifuse and Francois Goube, CEO of Oncrawl. Here are some highlights of each presentation.


Topics: digital marketing utah Event Recaps strategy DMC linkbuilding googlebots crawling

Search, Social & Attribution | DMC Recap June 2019

Utah DMC or Digital Marketing Collective is an organization for digital marketers in Utah and the
surrounding areas. They strive to provide opportunities for continued learning, networking
opportunities, and training for those who are interested in furthering their marketing experience
and knowledge. This month, we had the opportunity to hear from Mark Irvine and Simon
Poulton. Mark Irvine is an extremely successful marketer who is responsible for creating
WordStream’s data-driven industry research, as well as analyzing and spotting data on Google,
Bing, and Facebook ad accounts. Simon Poulton is the current Vice President of Digital
Performance at Wpromote where he oversees Analytics Development, Data Analysis, Data
Science, and Solution Architecture team.


Topics: digital marketing utah Event Recaps DMC search social attribution

DMC Blog Recap: Social Media Tips and The Emergence of Quora as a Powerful Digital MarketingTool

This last Wednesday I had the opportunity to attend a Digital Marketing Collective conference, Gettin’ Down with Social. We got to hear from two experts in the field: Haley Fields, CEO of Orenda Marketing, and JD Prater, the Quora Evangelist as he was referred to in his bio. As one that is not very involved in social media marketing, it was interesting to dive into that realm as an SEO specialist and pick up some helpful tidbits to better understand the target market and the potential customer base.


Topics: digital marketing utah Event Recaps social media DMC quora

SEO: Outreach & Semantic Topic Modeling with Elli Bishop and Stawsky [DMC Recap]

This month’s DMC event featured Elli Bishop and Bill Slawski, two digital marketers with impressive backgrounds of success. At April’s DMC event, Elli shared her insights into what makes a great outreach specialist and how to hire one, and Bill covers phrase-based indexing and how Google patents can provide greater insights into the Google search algorithm.
 

Outreach From Scratch: How to Hire the Right People to Earn the Coverage You Need Why do I say this?

Elli Bishop has been handling B2B and B2C digital marketing for the past 8 years and knows what it takes to take a strategic approach to content creation. She’s a master at outreach and has worked to build up Clearlink’s outreach team which now has over 20 amazing marketers. Elli’s experience with content and outreach has helped her understand exactly what it takes to have a successful outreach campaign, and how you can find the best people and process for outreach as well.


Topics: digital marketing utah Event Recaps seo DMC

Facebook Messenger marketing is the new frontier in digital marketing. This is what you need to know.

Hold on, because I’m going to make a very bold statement.

I believe that every digital marketer should know about Facebook Messenger marketing with chatbots.

Why do I say this?

Because Facebook Messenger marketing is both the largest and most targeted marketing channel. It possesses the highest engagement rates and wields the greatest potential. When combined with Facebook Messenger chatbots allow you to unleash this potential at scale.

Topics: facebook facebook messenger Guest Post chat bots

Marketing Automation in 2019 - March 2019 [Recap]

Presented by Micaela Wright and Ian Shields

It was a wonderful evening to be at the beautiful office of Lucid to learn from our marketing automation gurus, Micaela Wright from Lucid and Ian Shields from Artemis Health.

Topics: marketing automation

New Rules of Marketing - February 2019 [Recap]

Our first speaker was Michael Salamon.

He covered trail assessments and condition surveys or TRACS. Most of his experience is in UX/UI and he partners with wearelousy.com. He came up with his three-step training because he keeps running into the same problem. No one has a post-purchase plan in their customer journey.

Topics: marketing

Dominating Paid Search - January 2019 [recap]

Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala

Dominate Paid Search Results with Amazon's Help

Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.

Topics: ppc advertising

Game Changing Content & LinkedIn Video Strategy - November 2018 Recap

The Utah DMC hosted Game Changing Content & LinkedIn Video Strategy on November 14, 2018, at the Adobe Campus in Lehi. This presentation featured content strategist Paxton Gray and LinkedIn video strategist Anthony Ambriz. Gray and Ambriz are both passionate about creating great content wherever it’s used and enjoy teaching and consulting with others on how they can improve their content strategy in an increasingly competitive market.

Topics: content marketing

The Power of Podcasting to Build Your Brand - October 2018 Recap

Jessica Rhodes: Building Your Brand with Podcast Interviews

Jessica Rhodes is an expert in booking interviews for podcasts and experts alike and teaches people how to leverage interviews to grow your brand and increase exposure. Her agency, Interview Connections, has garnered six-figures in recent years and is well on its way towards reaching seven-figures for 2018.

Topics: Event Recaps personal branding