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The Utah DMC Blog

Instagram Stories: A Funnel-Based Approach to Boosting Your Bottom Line - November 5, 2020 [Event Recap + Replay]

Are you searching for ways to bring your marketing efforts to the next level? With Akvile DeFazio’s Funnel-Based Approach with Instagram Stories, your brand can build a relationship with your audience while driving conversions.

Akvile DeFazio, President of AKvertise, makes connections for a living. Akvile is a conversion-driven marketer who specializes in making connections between consumers and brands on Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Akvile had the opportunity to share her expertise with Instagram Story Ads on November 4th, 2020 at an online event for the Utah Digital Marketing Collective.

Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content - October 21, 2020 [Event Recap + Replay]

Dennis Yu is becoming a resident voice on the Utah Digital Marketing Collective scene, and as always, we are lucky to have him present to our attendees.

As the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, Dennis focuses a lot of his time on making connections, learning from the best, and finding ways to be relevant and persuasive to the younger audiences that he works with.

In this session, Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content, Dennis brings along a counterpart: Tristan Parmley. The two share common perspectives and solutions in this organic conversation that actually centers around (surprise, surprise) video content. In this webinar, their passion for video and authentic engagement through content comes through so strong, it's palpable.

Topics: Event Recaps video marketing content marketing

Three Critical Components of Enterprise eCommerce SEO - October 7, 2020 [Event Recap + Replay]

An Enterprise eCommerce website is an online store that sells products. The company that runs the website is often a bigger brand name with major brand loyalty, like Nike or Coca-Cola.

Some people think a large number of webpages, usually a thousand or more, means an eCommerce website is at an Enterprise level. However, this form of classification negates the brand recognition and authority that Enterprise websites usually have.

So what’s the best way to tackle these kinds of optimization efforts? Through small, incremental changes. Laurel Teuscher from Stryde, shared three steps to do this.

Topics: Event Recaps seo seo tips ecommerce

Paid Social Ad Creative: How to Drive Conversions Online with Video Ads - September 16, 2020 [Event Recap + Replay]

 

In our ever-evolving digital world, consumers are inundated with tons of advertisements. How do you stand out from the crowd, especially when you have just a mere three seconds or less to attract and engage?

This is the pivotal question paid social expert Savannah Sanchez dissected during this online Digital Marketing Collective presentation. As both a Facebook Marketing and Snapchat Ad Partner, Savannah shared her knowledge on the creative strategies for putting together social video ads.

Topics: Event Recaps video marketing paid social

Discoverable, Memorable, and Shareable. How to Uncover Your Personal Brand and Tell a Better Story About You - September 9, 2020 [Event Recap + Replay]

 

How to Uncover Your Personal Brand and Tell a Better Story About You

Marketers often spend a lot of time thinking about clients or company brands, but they may not take advantage of the very real opportunities to build their own personal brand, which can have a major impact on their careers. Mel Carson, Founder, CEO, and Principal Strategist with Delightful Communications walked through why personal branding is important and how to start building your own brand and become discoverable, shareable, and memorable.

Topics: Event Recaps personal branding

Mind-Farking Integrated Audience Targeting - August 19, 2020 [Event Recap + Replay]

It was a great day to learn from Marty Weintraub, owner of the acclaimed marketing agency Aimclear®. His quick wit and stellar ad-targeting tips were the perfect combinations for an afternoon of learning and laughter.

Joining us from the beautiful Minnesota wilderness, Marty quickly got into some of the most essential ways to find new users by retargeting. How does he do it? Using social media, Marty will find organic source channel data and then pull that into other social channels to target users with paid ads.

Topics: Event Recaps ppc

Google Ads Now Offering More Explanation & Suggestions. But Can You Trust It? - August 5, 2020 [Event Recap + Replay]

 

Robert Brady, from Righteous Marketing, joined us on August 5th, 2020 for an Utah DMC online event entitled, Google Ads Now Offering More Explanation & Suggestions Than Ever, But Can You Trust It?

Google Ads recommendations have become more extensive over time. Which ones do you use and which ones do you avoid? Robert discussed four different items in his informative presentation on maximizing Google Ads Recommendations and Explanations.

Topics: Event Recaps ppc

YouTube New Features: Tips & Tricks to Enhance Your Current Efforts - July 15, 2020 [Event Recap + Replay]

 

Cory Henke, from Variable Media, joined us on July 15th, 2020 for an Utah DMC online event entitled, YouTube New Features: Tips & Tricks to Enhance Your Current Efforts.

YouTube has some awesome new tools to help you boost your video ad efforts. Cory based his presentation on the following three features:

  1. Lead Form Ads
  2. YouTube Creative Features
  3. YouTube Performance Analysis
Topics: Event Recaps ppc YouTube

Update: The Utah DMC 2020 Annual Conference on August 28th Has Been Rescheduled

Hey there, Utah DMC members and community -

I wanted to personally take a moment and let you know that we, as a board of directors, had to make a hard decision regarding this year's annual conference.

Due to the Covid-19 pandemic, the continued spread here in Utah, as well as current and possible unknown restrictions from the state, we have decided to postpone the 2020 Utah DMC Annual Conference, scheduled for August 28th, 2020 here in Salt Lake City, and move it to next year.

Topics: DMC

Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 [Event Recap + Replay]

This month we had the pleasure of having Michelle Morgan, Director of Client Services for Clix Marketing, speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the Top 25 Most Influential PPC Experts of 2020 from PPC Hero.

The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide.

Topics: Event Recaps facebook Facebook Ads