---
title: Welcome to the Utah DMC Blog (2)
description: Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. (2)
---

[![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/)

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# The Utah DMC Blog

## [New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on May 11, 2021 2:01:52 PM

[![New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Damon%20Burton%20-%20Darin%20Berntson%20-%20AJ%20Wilcox%20-%20April%2028%202021.png)](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021)

## Our Guest Presenter: Damon Burton

Our April 28th, 2021 Utah DMC live online event featured Damon Burton, founder and President of [SEO National](https://www.seonational.com/), an international search engine marketing company based here in Salt Lake City, Utah. 

This was Damon's first time taking the DMC stage as a presenter, and we were thrilled to have him present: New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing.

Since founding his company in 2007, Damon has worked with NBA teams, Inc 5000 companies, as well as Shark Tank featured businesses. Damon writes for [Forbes](https://www.forbes.com/sites/forbesagencycouncil/people/damonburton/?sh=c6f17db6bf13) and has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly.

Not only does Damon bring an easy-to-follow approach to increasing revenue and online visibility, but he’s also a trusted educator on the subject… In fact, he has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. You can even [download a free copy here](https://www.freeseobook.com/).

[Doc](https://www.linkedin.com/in/igobydoc/) and [AJ](https://www.linkedin.com/in/wilcoxaj/) had a blast on this live broadcast with Damon, and now we are thrilled to share the opportunity for you to learn from Damon as well in this recap and event replay. (*Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)*

[Continue Reading](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021)

[0 Comments](https://www.utahdmc.org/blog/new-seo-is-old-seo-how-to-stop-overthinking-search-engine-marketing-damon-burton-april-28-2021#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing)

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## [LinkedIn Ads: The B2B Marketer's Secret Weapon with AJ Wilcox - March 9, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Mar 29, 2021 1:20:17 PM

[![LinkedIn Ads: The B2B Marketer's Secret Weapon with AJ Wilcox - March 9, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%203-9-2021%20-%20AJ%20Wilcox%20-%20David%20Malmborg%20-%20Darin%20Berntson.png)](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21)

## Our Guest Presenter: AJ Wilcox

Our March 9th, 2021 Utah DMC live online event featured AJ Wilcox. AJ is a LinkedIn Ads Fanatic and founder of B2Linked, a LinkedIn Ads Performance Agency, he’s also the Host of The LinkedIn Ads Show Podcast, and he lives in Lehi, Utah, with his wife and four kids.

This was AJ’s third time taking the DMC stage as a presenter, and we were thrilled to have him back to present: LinkedIn Ads: The B2B Marketer's Secret Weapon

AJ’s agency, B2Linked, is THE agency that specializes in account management, training and consulting for LinkedIn Ads. AJ and his team of experts has managed well over 300 LinkedIn Ads accounts, and spent a cumulative $120M+ on LinkedIn Ads, which includes 4 of LinkedIn's top 10 accounts. AJ makes LinkedIn Ads rock and has the results to prove it. You could say, he’s the Secret Weapon of the Most Sophisticated B2B Digital Advertisers.

[Doc](https://www.linkedin.com/in/igobydoc/) and [David](https://www.linkedin.com/in/davidmalmborg/) had a blast on this live broadcast with AJ, and now we are thrilled to share the opportunity for you to learn from AJ as well in this recap and event replay. (*Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)*

[Continue Reading](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21)

[0 Comments](https://www.utahdmc.org/blog/linkedin-ads-the-b2b-marketers-secret-weapon-aj-wilcox-03-09-21#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing)

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## [The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness with Content (Even with a Small Team) with Erin Blaskie - February 24, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Mar 4, 2021 10:37:12 AM

[![The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness with Content (Even with a Small Team) with Erin Blaskie - February 24, 2021 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Online%20Event%20-%20Erin%20Blaskie%20-%20AJ%20Wilcox%20-%20Darin%20Berntson%20-%20Feb%2024%202021%20-%20The%20Content%20Marketing%20Flywheel.png)](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21)

## Our Guest Presenter: Erin Blaskie

The February 24th, 2021 Utah DMC live online event featured Erin Blaskie. Erin is a fractional CMO and marketing advisor to startups and scale-ups, with nearly 20 years of experience.

Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining the startup Fellow, as their first head of marketing hire.

Today, Erin is back to her fractional CMO roots, working with high-growth companies and teaching the next wave of digital marketing professionals.

[Doc](https://www.linkedin.com/in/igobydoc/) and [AJ](https://www.linkedin.com/in/wilcoxaj/) had a blast on this live broadcast with Erin, and now we are thrilled to share the opportunity for you to learn from Erin in this recap and event replay. (*Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck.)*

[Continue Reading](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21)

[0 Comments](https://www.utahdmc.org/blog/the-content-marketing-flywheel-erin-blaskie-02-24-21#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing)

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## [Principles of Split Testing for Marketers with Chris Dayley - December 16, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/principles-of-split-testing-for-marketers-with-chris-dayley-december-16-2020-event-recap-replay)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Mar 2, 2021 12:27:00 PM

[![Principles of Split Testing for Marketers with Chris Dayley - December 16, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Darin%20Bernson%20-%20AJ%20Wilcox%20-%20Chris%20Dayley.png)](https://www.utahdmc.org/blog/principles-of-split-testing-for-marketers-with-chris-dayley-december-16-2020-event-recap-replay)

## Presented by Chris Dayley

The December 16th Utah DMC webinar this week featured Chris Dayley. Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses improve website profitability using psychology-based testing and analytics. His agency, [Smart CRO](https://www.smart-cro.com/), is a full-service A/B testing agency that helps companies see double-digit lifts in conversion rates.

Chris shared his extensive marketing knowledge with us by identifying common split testing mistakes along with a good set of principles to follow when setting up solid A/B tests for your website. Keep reading to catch a recap of the event below!

[Continue Reading](https://www.utahdmc.org/blog/principles-of-split-testing-for-marketers-with-chris-dayley-december-16-2020-event-recap-replay)

[0 Comments](https://www.utahdmc.org/blog/principles-of-split-testing-for-marketers-with-chris-dayley-december-16-2020-event-recap-replay#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [CRO](https://www.utahdmc.org/blog/topic/cro)

- [Tweet](https://twitter.com/share)

## [The Secret Formula to Becoming a CMO - December 2, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/the-secret-formula-to-becoming-a-cmo-december-2-2020-event-recap-replay)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Dec 15, 2020 1:24:10 PM

[![The Secret Formula to Becoming a CMO - December 2, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20-%20Sangram%20Vajre%20-%20AJ%20Wilcox%20-%20Darin%20Berntson%20-%20How%20to%20become%20a%20CMO.png)](https://www.utahdmc.org/blog/the-secret-formula-to-becoming-a-cmo-december-2-2020-event-recap-replay)

 

With the ever-changing and developing world of marketing, **Sangram Vajre** explores what it takes to become a **Chief Marketing Officer** (CMO). With his developed and comprehensive formula, **Vajre** provides insight into how marketers can better understand themselves and their path to becoming a CMO.

**Sangram Vajre** is the co-founder of [**Terminus**](https://terminus.com/)and the author of his first book on account-based marketing (ABM), in addition to being the co-author of his most recent book ABM is B2B. **Vajre** is known for creating more than 100,000 jobs with “ABM” as a skillset, solidifying himself as an “evangelist” and expert on ABM.

[Continue Reading](https://www.utahdmc.org/blog/the-secret-formula-to-becoming-a-cmo-december-2-2020-event-recap-replay)

[0 Comments](https://www.utahdmc.org/blog/the-secret-formula-to-becoming-a-cmo-december-2-2020-event-recap-replay#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [CMO](https://www.utahdmc.org/blog/topic/cmo)

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## [Taking Your Data Back To The Future - November 18, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Dec 4, 2020 12:00:27 PM

[![Taking Your Data Back To The Future - November 18, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Simon%20Poulton%20with%20AJ%20Wilcox%20and%20Darin%20Berntson%20-%20Utah%20DMC%20-%20Take%20Your%20Data%20Back%20To%20The%20Future.png)](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay)

 

## Cookies? Where we're going we won't need cookies!

The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.

**Simon Poulton**, VP, Digital Intelligence at **Wpromote**, joined us live on November 18th, 2020 to walk us through:

- Why & how we should embrace a privacy-first future.
- How recent changes have impacted attribution & media targeting today.
- A vision for the future and understanding where the Browser wars will take us.

[Continue Reading](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay)

[0 Comments](https://www.utahdmc.org/blog/taking-your-data-back-to-the-future-november-18-2020-event-recap-replay#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) [attribution](https://www.utahdmc.org/blog/topic/attribution)

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## [Instagram Stories: A Funnel-Based Approach to Boosting Your Bottom Line - November 5, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/instagram-stories-a-funnel-based-approach-to-boosting-your-bottom-line-november-5-2020-event-recap-replay)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Nov 16, 2020 10:50:43 AM

[![Instagram Stories: A Funnel-Based Approach to Boosting Your Bottom Line - November 5, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/UTAH%20DMC%20-%20Akvile%20DeFazio%20-%20AJ%20Wilcox%20-%20Darin%20Berntson.png)](https://www.utahdmc.org/blog/instagram-stories-a-funnel-based-approach-to-boosting-your-bottom-line-november-5-2020-event-recap-replay)

Are you searching for ways to bring your marketing efforts to the next level? With Akvile DeFazio’s Funnel-Based Approach with Instagram Stories, your brand can build a relationship with your audience while driving conversions.

**Akvile DeFazio**, President of **AKvertise**, makes connections for a living. Akvile is a conversion-driven marketer who specializes in making connections between consumers and brands on Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Akvile had the opportunity to share her expertise with Instagram Story Ads on November 4th, 2020 at an online event for the Utah Digital Marketing Collective.

[Continue Reading](https://www.utahdmc.org/blog/instagram-stories-a-funnel-based-approach-to-boosting-your-bottom-line-november-5-2020-event-recap-replay)

[0 Comments](https://www.utahdmc.org/blog/instagram-stories-a-funnel-based-approach-to-boosting-your-bottom-line-november-5-2020-event-recap-replay#comments-listing)

- [Tweet](https://twitter.com/share)

## [Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content - October 21, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Nov 11, 2020 2:49:32 PM

[![Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content - October 21, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20October%2021%2c%202020%20-%20Dennis%20Yu-%20%20AJ%20Wilcox%20-%20Tristan%20Parmley%20-%20Darin%20Berntson.png)](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay)

**Dennis Yu** is becoming a resident voice on the [Utah Digital Marketing Collective](https://www.utahdmc.org/) scene, and as always, we are lucky to have him present to our attendees.

As the CEO of **BlitzMetrics**, a digital marketing company which partners with schools to train young adults, Dennis focuses a lot of his time on making connections, learning from the best, and finding ways to be relevant and persuasive to the younger audiences that he works with.

In this session, ***Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content***, Dennis brings along a counterpart: **Tristan Parmley**. The two share common perspectives and solutions in this organic conversation that actually centers around (surprise, surprise) **video content**. In this webinar, their passion for video and authentic engagement through content comes through so strong, it's palpable.

[Continue Reading](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay)

[0 Comments](https://www.utahdmc.org/blog/making-your-content-go-50-times-further-how-to-repurpose-amplify-content-october-21-2020-event-recap-replay#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [video marketing](https://www.utahdmc.org/blog/topic/video-marketing) [content marketing](https://www.utahdmc.org/blog/topic/content-marketing)

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## [Three Critical Components of Enterprise eCommerce SEO - October 7, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Nov 10, 2020 11:35:24 AM

[![Three Critical Components of Enterprise eCommerce SEO - October 7, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Octber%207th%2c%202020%20-%20Laurel%20Teuscher%20-%20Darin%20Berntson%20-%20AJ%20Wilcox.png)](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay)

An Enterprise eCommerce website is an online store that sells products. The company that runs the website is often a bigger brand name with major brand loyalty, like Nike or Coca-Cola.

Some people think a large number of webpages, usually a thousand or more, means an eCommerce website is at an Enterprise level. However, this form of classification negates the brand recognition and authority that Enterprise websites usually have.

So what’s the best way to tackle these kinds of optimization efforts? Through small, incremental changes. **Laurel Teuscher** from **Stryde**, shared three steps to do this.

[Continue Reading](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay)

[0 Comments](https://www.utahdmc.org/blog/three-critical-components-of-enterprise-ecommerce-seo-october-7-2020-event-recap-replay#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [seo tips](https://www.utahdmc.org/blog/topic/seo-tips) [ecommerce](https://www.utahdmc.org/blog/topic/ecommerce)

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## [Paid Social Ad Creative: How to Drive Conversions Online with Video Ads - September 16, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/paid-social-ad-creative-how-to-drive-conversions-online-with-video-ads-september-16-2020-event-recap-replay)

by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Sep 30, 2020 2:50:31 PM

[![Paid Social Ad Creative: How to Drive Conversions Online with Video Ads - September 16, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20-%20Savannah%20Sanchez%20-%20AJ%20Wilcox%20-%20Darin%20Berntson%20-%20Paid%20Social%20Ad%20Creative%20-%20How%20To%20Drive%20Conversions%20Online%20With%20Video%20Ads.png)](https://www.utahdmc.org/blog/paid-social-ad-creative-how-to-drive-conversions-online-with-video-ads-september-16-2020-event-recap-replay)

 

In our ever-evolving digital world, consumers are inundated with tons of advertisements. **How do you stand out from the crowd, especially when you have just a mere three seconds or less to attract and engage?**

This is the pivotal question paid social expert **Savannah Sanchez** dissected during this [online Digital Marketing Collective presentation](https://www.utahdmc.org/online-events). As both a Facebook Marketing and Snapchat Ad Partner, Savannah shared her knowledge on the creative strategies for putting together social video ads.

[Continue Reading](https://www.utahdmc.org/blog/paid-social-ad-creative-how-to-drive-conversions-online-with-video-ads-september-16-2020-event-recap-replay)

[0 Comments](https://www.utahdmc.org/blog/paid-social-ad-creative-how-to-drive-conversions-online-with-video-ads-september-16-2020-event-recap-replay#comments-listing)

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [video marketing](https://www.utahdmc.org/blog/topic/video-marketing) [paid social](https://www.utahdmc.org/blog/topic/paid-social)

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