The Utah DMC Blog

For the second year in a row, Joe Martin of Adobe joined DMC to talk about social media. This year’s presentation focused more on how social media fits into the current marketing landscape and where it might go in the near future.

There are three things that Kirk Ouimet wants to make clear: Mobile is king, Snapchat makes the best mobile ad products, and Snapchat leads by innovation. With over 166 million daily users, and over 3 billion Snaps created each day, Snapchat is the leader in mobile advertising. More than half of the top 100 advertisers have spent money advertising on Snapchat in 2017, including: Google, Starbucks, Pepsi, Netflix, and McDonalds. The question that Ouimet asks is, why isn’t your company taking advantage of Snapchat’s ad platform?

How Adobe is Fighting Corporate Disillusionment with Social Media

Cory Edwards is the Director of Social Media and Content at a small company called Adobe. Ever heard of of ‘em? 😉 In all seriousness Cory shared some phenomenal insights into how his team at Adobe is approaching social media and “fighting corporate disillusionment with social media.” His presentation discussed both their internal and external efforts, gave insights into their strategy, and even highlighted specific posts or campaigns they ran.

Cory Henke - Hacking YouTube Advertising to Drive Results

Cory, an expert in Facebook and YouTube advertising, took the stage and shared a few key insights into the YouTube platform, and why it’s an effective vehicle for reaching your organization’s audience.

Social Ads Strategies That Capture Audiences & Convert

JD Prater is a Senior Account Manager in charge of training and education at Hanapin Marketing. His session focused on how to build a social strategy that works. Oftentimes, social is treated too much like search, Prater noted. If you want to build a successful campaign, then you have to go down a 3-step path:

Digital marketers from up and down the Wasatch front dove into the organic side of social media for our latest event, Social Media Selling & ROI featuring Kristy Honsvick of Admin Ease and Gabe Villamizar of HireVue. The event was focused on honing in on the appropriate social platforms for your business or brand as well as leveraging your personal accounts to “sell” on social media.

With Fall rapidly approaching and the end of the year drawing near, it seemed only appropriate that this month’s SLC|SEM theme was last minute SEO, SEM and social media tips to meet your end of year goals. I’m always impressed with the turnout for SLC|SEM’s monthly events and can plan on seeing plenty of new and familiar faces. It’s a great resource to have an association that supports Utah’s digital marketing community.  These events are a fantastic opportunity for networking and to hear presenters discuss the latest search marketing trends, tactics and actionable tips.
Kicking off this month’s event was
Brett Stevens, a PPC Team Lead at 180 Fusion. He discussed PPC Prep for the Holidays. Here are some highlights from his presentation: