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The Utah DMC Blog

OK. I’m Embarrassed to Ask, but What is Programmatic? With Josh Aston - May 26, 2021 [Event Recap + Replay]

Our Guest Presenter: Josh Aston

Our May 26th, 2021 Utah DMC live online event featured Josh Aston and his business partner Jessica Chase.  Josh has nearly 20 years of experience in marketing and has used this experience to launch his own Utah-based programmatic agency, Above The Fold. In addition to Above The Fold, Josh currently serves in an advisory CMO role at Blaast and was previously VP of Marketing for Progrexion/Credit.com, Brixio, and 1-800-CONTACTS.

Over the past couple of decades, Josh has managed teams of up to 50 people and been entrusted with marketing budgets of $60M annually. In Josh’s most recent position, he led a digital marketing team that took a company with under $1M in annual revenue to being valued at $1.2B. Josh has a proven skillset that includes creating aggressive digital marketing strategies, content, and channels aimed to increase business development and visibility.

This is his first time presenting for Utah DMC, and we were thrilled to have him here to present: OK. I’m Embarrassed to Ask, but What is Programmatic?

Doc, AJ, and David had a blast on this live broadcast with Josh and Jessica, and now we are thrilled to share the opportunity for you to learn from Josh and Jessica as well, in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Topics: Event Recaps marketing ppc paid social Programmatic Display Advertising Display Advertising

Mind-Farking Integrated Audience Targeting - August 19, 2020 [Event Recap + Replay]

It was a great day to learn from Marty Weintraub, owner of the acclaimed marketing agency Aimclear®. His quick wit and stellar ad-targeting tips were the perfect combinations for an afternoon of learning and laughter.

Joining us from the beautiful Minnesota wilderness, Marty quickly got into some of the most essential ways to find new users by retargeting. How does he do it? Using social media, Marty will find organic source channel data and then pull that into other social channels to target users with paid ads.

Topics: Event Recaps ppc

Google Ads Now Offering More Explanation & Suggestions. But Can You Trust It? - August 5, 2020 [Event Recap + Replay]


Robert Brady, from Righteous Marketing, joined us on August 5th, 2020 for an Utah DMC online event entitled, Google Ads Now Offering More Explanation & Suggestions Than Ever, But Can You Trust It?

Google Ads recommendations have become more extensive over time. Which ones do you use and which ones do you avoid? Robert discussed four different items in his informative presentation on maximizing Google Ads Recommendations and Explanations.

Topics: Event Recaps ppc

YouTube New Features: Tips & Tricks to Enhance Your Current Efforts - July 15, 2020 [Event Recap + Replay]


Cory Henke, from Variable Media, joined us on July 15th, 2020 for an Utah DMC online event entitled, YouTube New Features: Tips & Tricks to Enhance Your Current Efforts.

YouTube has some awesome new tools to help you boost your video ad efforts. Cory based his presentation on the following three features:

  1. Lead Form Ads
  2. YouTube Creative Features
  3. YouTube Performance Analysis
Topics: Event Recaps ppc YouTube

Snap Ads: Learn Why Its Every DTC Brands Secret Weapon For Growth - June 3, 2020 [Event Recap]

Duane Brown, founder of the company Take Some Risk, joined us for our June 3rd, 2020 Utah DMC online event to discuss the opportunity brands have to connect and engage with people through Snap Ads.

Topics: Event Recaps ppc snapchat

Utah DMC: PPC Night - February 2020 [Recap]

It was a lovely evening at the ZAGG building in Midvale and the room was full of energetic digital marketers ready to expand their knowledge in regards to PPC. The Utah DMC brought in local talent, Kyle Shurtz from Avalaunch Media, and Navah Hopkins, the Director of Paid Media at Hennessey Digital in Boston, MA.

Topics: Event Recaps ppc

Scott Paul and Colby Bauer | Utah DMC Conference Recap – August 2019

Influencer Marketing: The Ugly Truth [DMC Recap]

Scott Paul (CEO of Wooly) and Colby Bauer (Cofounder of Thread Wallets) presented during Utah’s annual Digital Marketing Conference. Attendees from across the U.S. filled the room to learn how influencer marketing has over-promised and under-delivered, and what to do about it.

Topics: digital marketing utah Event Recaps ppc strategy DMC influencers influencer marketing

Neil Patel | Utah DMC Conference Recap – August 2019

The Future of Digital Marketing: It’s Not What You Think [DMC Recap]

Neil Patel actively works with both consumers and companies in marketing. Because he has had so much experience seeing both sides of digital marketing, he can offer in-depth insight to everyone and give a full picture of what is happening in the world of digital marketing. He describes the future of digital marketing with five facts.

Topics: digital marketing utah Event Recaps ppc strategy DMC digital marketing

Michelle Morgan | Utah DMC 2019 Conference Recap – August 2019

PPC Lead Generation Strategies for Quantity, Quality, and Revenue  - Michelle Morgan [DMC Recap]

At this year’s Digital Marketing Collective Conference in Salt Lake City, Utah, digital minds from all over the greater Salt Lake area convened for another year of hearing from the best in the business of digital marketing, lead generation and ecommerce.

Topics: digital marketing utah Event Recaps ppc strategy DMC lead genereation

Michael Janda | Utah DMC Conference Recap – August 2019

Maximizing Micro-Moments with Michael Janda [DMC Recap] 

Michael Janda is an experienced agency veteran, who shares systems and strategies to help creative freelancers and agencies run their businesses with confidence and make more money. 

He has written two books: The first, Burn your Portfolio all about how you can thrive as a designer in a workplace environment, and the second, The Psychology of Graphic Design Pricing on how to overcome the pricing confusion to be fairly compensated for your work. 

Michael has recently left his agency to pursue his passion in business coaching and speaking, so he jumped at the chance to speak at the DMC event this August about the importance of micro-moments.

Topics: digital marketing utah Event Recaps ppc strategy DMC micro moments