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The Utah DMC Blog

Scott Paul and Colby Bauer | Utah DMC Conference Recap – August 2019

Influencer Marketing: The Ugly Truth [DMC Recap]

Scott Paul (CEO of Wooly) and Colby Bauer (Cofounder of Thread Wallets) presented during Utah’s annual Digital Marketing Conference. Attendees from across the U.S. filled the room to learn how influencer marketing has over-promised and under-delivered, and what to do about it.


Topics: digital marketing utah Event Recaps ppc strategy DMC influencers influencer marketing

Neil Patel | Utah DMC Conference Recap – August 2019

The Future of Digital Marketing: It’s Not What You Think [DMC Recap]

Neil Patel actively works with both consumers and companies in marketing. Because he has had so much experience seeing both sides of digital marketing, he can offer in-depth insight to everyone and give a full picture of what is happening in the world of digital marketing. He describes the future of digital marketing with five facts.


Topics: digital marketing utah Event Recaps ppc strategy DMC digital marketing

Michelle Morgan | Utah DMC 2019 Conference Recap – August 2019

PPC Lead Generation Strategies for Quantity, Quality, and Revenue  - Michelle Morgan [DMC Recap]

At this year’s Digital Marketing Collective Conference in Salt Lake City, Utah, digital minds from all over the greater Salt Lake area convened for another year of hearing from the best in the business of digital marketing, lead generation and ecommerce.

Topics: digital marketing utah Event Recaps ppc strategy DMC lead genereation

Michael Janda | Utah DMC Conference Recap – August 2019

Maximizing Micro-Moments with Michael Janda [DMC Recap] 

Michael Janda is an experienced agency veteran, who shares systems and strategies to help creative freelancers and agencies run their businesses with confidence and make more money. 

He has written two books: The first, Burn your Portfolio all about how you can thrive as a designer in a workplace environment, and the second, The Psychology of Graphic Design Pricing on how to overcome the pricing confusion to be fairly compensated for your work. 

Michael has recently left his agency to pursue his passion in business coaching and speaking, so he jumped at the chance to speak at the DMC event this August about the importance of micro-moments.


Topics: digital marketing utah Event Recaps ppc strategy DMC micro moments

Robert Brady | Utah DMC Conference Recap – August 2019

Welcome To The Golden Age of Competitive Research [DMC Recap]

With nearly 15 years of expertise in online advertising via PPC platforms such as Google Ads, Bing Ads, Facebook Ads, and more, Robert Brady is an expert in the digital marketing world. Along with his PPC knowledge, Brady also is proficient in conversion rate optimization (CRO), landing page optimization, marketing strategy and competitive research.

Brady’s PowerPoint focuses and key takeaways:

  • Use scripts to pull Auction Insights and process for insights
  • Tap into the Bing Competition tab
  • Monitor and leverage competitors’ Facebook and LinkedIn Ads
  • Get in your competitors’ audiences and funnels


Topics: digital marketing utah Event Recaps ppc strategy DMC facebook

Dominating Paid Search - January 2019 [recap]

Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala

Dominate Paid Search Results with Amazon's Help

Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.

Topics: ppc advertising

Finding Wins (Across SEO and PPC) with James Svoboda [DMC Recap]

Topics: ppc seo DMC2017 James Svoboda

5 AdWords Mistakes and How to Avoid Them with Michelle Roberts [DMC Recap]

Topics: Event Recaps ppc paid search AdWords

Complex Retargeting Strategies with Christi Olson [DMC Recap]

Day 1 of SLC | SEM’s Digital Marketing Conference is off to a great start as we hear from Christi Olson, Internet Marketing and Search Evangelist. Christi currently works with the BingAds team at Microsoft and teaches us some complex retargeting strategies to fuel your marketing initiatives.

Topics: ppc DMC2017 christi olson

Trends & Changes in 2017 PPC with Ginny Marvin [DMC Recap]

Ginny Marvin joined the SLC|SEM Back to Digital Marketing conference from Third Door Media where she serves as the Associate Editor over paid media coverage. Her presentation was a fascinating overview of the trends that will define the future of SEM and what these changes mean for the marketing community.

Topics: ppc SEM trends Ginny Marvin Google Google trends DMC