The Utah DMC Blog

Scott Paul - The Rise of the Influencer

Scott Paul, VP of Product at the Influencer marketing department of Disney, presented on influencer marketing and the tactics and strategies that work for influencer marketing from a brand perspective.

What is an influencer?

When engaging with an influencer to speak for your brand, where do you start? At the beginning of his influencer marketing speech, Scott talked about that, in the beginning, all that mattered was how many fans, followers, and subscribers you had.

Rebecca Edwards – Rock Your Content with These 7 Research & Structure Secrets

When it comes to creating well-crafted content, Rebecca Edwards offers four key principles to follow: focus, authority, voice, and structure. Does your content stick to the point? Does it contain recognized sources to give it value? Does your voice standout? Will readers find it concise and scannable? Mastering these techniques is a sure way to achieving better content for digital purposes.

For this month’s event, we went back to the scene of the crime (SLCDMC 2016) and back the trusty format of a panel event. We’re sure glad we did.

The panel was made up of the following all-stars:

• Sam Bernards, CEO of Purple
• Alisa Gammon, Facebook Advertising Aficionado at Purple
• Jacob Parry, Digital Marketing Manager at Vivint Smart Home
• Micaela Wright, Marketing Automation Specialist at LucidChart
• Cameron Lantz, Director of Research at Emperitas

For our February event we headed to the popular co-working space, Salt Mine. The event focused on strategies and tactics B2B marketers can employ for little to no money. Both presenters are local to Utah as McKay Allen hails from Ivanti (formerly LANDesk) as the Director of Global Digital Marketing while Chad Waite is currently the Marketing Manager at AvantLink. We loved both presentations and think any B2B marketer could try a few of the strategies or tactics mentioned in their presentations.