When it comes to advertising, I love remarketing. First off, you can target very specific
audiences. These are audiences that have been to your website, maybe you have their email list,
and as a way for you to then go a little further and be cost-effective with your advertising. When
you're targeting an audience that's already warm to your brand you're going to get higher
conversion rates, better ROI and you're going to be able to build your brand.