--- title: Welcome to the Utah DMC Blog | DMC2018 description: DMC2018 | Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## [DIY Excel Tools with Amy Bishop \[DMC Recap\]](https://www.utahdmc.org/blog/amy-bishop-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 29, 2018 4:05:21 PM [![DIY Excel Tools with Amy Bishop \[DMC Recap\]](https://www.utahdmc.org/hubfs/Amy%20Bishop%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/amy-bishop-dmc) Amy Bishop is the owner of [Cultavative Marketing](https://cultivativemarketing.com/), a data-driven digital marketing agency specializing in PPC and content marketing.  Amy begins her presentation by sharing some helpful DIY excel tools that you can begin using today for digital marketers.  She begins her presentation with some helpful excel tools: [Continue Reading](https://www.utahdmc.org/blog/amy-bishop-dmc) [0 Comments](https://www.utahdmc.org/blog/amy-bishop-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Google's Quality Raters Guidlines & E-A-T with Marie Haynes \[DMC Recap\]](https://www.utahdmc.org/blog/googles-quality-raters-guidlines-e-a-t-with-marie-haynes-dmc-recap) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 29, 2018 3:44:23 PM [![Google's Quality Raters Guidlines & E-A-T with Marie Haynes \[DMC Recap\]](https://www.utahdmc.org/hubfs/Marie%20Haynes%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/googles-quality-raters-guidlines-e-a-t-with-marie-haynes-dmc-recap) Marie Haynes relishes knowing and learning how Google operates and how their algorithms work. She has her own consulting company, Marie Haynes Consulting, that is focused primarily on helping websites perform better specifically after Google algorithm updates. For years Marie did solo consulting trying to figure out the puzzle of the Google algorithm and penalties. She analyzes and studies the penalties, algorithms and Google quality raters guidelines thoroughly, and the SEO industry is all the better for it. [Continue Reading](https://www.utahdmc.org/blog/googles-quality-raters-guidlines-e-a-t-with-marie-haynes-dmc-recap) [0 Comments](https://www.utahdmc.org/blog/googles-quality-raters-guidlines-e-a-t-with-marie-haynes-dmc-recap#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Trends, Issues and New Approaches to Digital Marketing with Mikel X. Chertudi \[DMC Recap\]](https://www.utahdmc.org/blog/mikel-x.-chertudi-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 29, 2018 2:58:32 PM Mikel is the CEO and founder of [Strala](http://strala.com).  Strala is an innovative data tracking platform that assists in collecting and combining information from multiple data sources. [Continue Reading](https://www.utahdmc.org/blog/mikel-x.-chertudi-dmc) [0 Comments](https://www.utahdmc.org/blog/mikel-x.-chertudi-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [How To Do Influencer Marketing To Grow Your Brand with Adam Buchanan \[DMC Recap\]](https://www.utahdmc.org/blog/adam-buchanan-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:42:53 PM [![How To Do Influencer Marketing To Grow Your Brand with Adam Buchanan \[DMC Recap\]](https://www.utahdmc.org/hubfs/Adam%20Buchanan%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/adam-buchanan-dmc) With over a decade of social media marketing, public speaking, influencer marketing, and digital marketing management experience under his belt, Adam Buchanan is an expert at creating successful influencer marketing programs. Companies like Columbia Sportswear, Cabela’s, and Experticity have enlisted Buchanan’s help to grow their social marketing strategies. He has also worked with brands like Hydro Flask, OptConnect, PROBAR, and Enso Rings. [Continue Reading](https://www.utahdmc.org/blog/adam-buchanan-dmc) [0 Comments](https://www.utahdmc.org/blog/adam-buchanan-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Omni-Channel Analytics: Facebook with JD Prater \[DMC Recap\]](https://www.utahdmc.org/blog/jd-prater-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:41:54 PM [![Omni-Channel Analytics: Facebook with JD Prater \[DMC Recap\]](https://www.utahdmc.org/hubfs/JD%20Prater-1.jpg)](https://www.utahdmc.org/blog/jd-prater-dmc) JD Prater is the Director of Growth at [Beautiful.ai](http://beautiful.ai). He is a digital media strategist who has an obvious talent for telling stories with data. JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast. So there was no surprise when he was voted among the top 25 most influential PPC experts in 2017. [Continue Reading](https://www.utahdmc.org/blog/jd-prater-dmc) [0 Comments](https://www.utahdmc.org/blog/jd-prater-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [When Good PPC Goes Bad with Kirk Williams \[DMC Recap\]](https://www.utahdmc.org/blog/kirk-williams-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:41:01 PM [![When Good PPC Goes Bad with Kirk Williams \[DMC Recap\]](https://www.utahdmc.org/hubfs/Kirk%20Williams.jpg)](https://www.utahdmc.org/blog/kirk-williams-dmc) In this year’s DMC, one of the speakers was Kirk Williams. Kirk is the owner of ZATO and BHive, a husband and a father to 4 children plus 1 on the way, and he lives in Billings, Montana. Kirk’s company, ZATO, is a PPC marketing firm of Google Shopping Experts that specializes in e-commerce PPC. Kirk spoke all about “When Good PPC Goes Bad.” [Continue Reading](https://www.utahdmc.org/blog/kirk-williams-dmc) [0 Comments](https://www.utahdmc.org/blog/kirk-williams-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Less Programmatic Jargon, More Programmatic Action with Carrie Albright \[DMC Recap\]](https://www.utahdmc.org/blog/carrie-albright-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:39:26 PM [![Less Programmatic Jargon, More Programmatic Action with Carrie Albright \[DMC Recap\]](https://www.utahdmc.org/hubfs/Carrie%20Albright.jpg)](https://www.utahdmc.org/blog/carrie-albright-dmc) Carrie Albright is the Associate Director of Services at [Hanapin Marketing](https://www.hanapinmarketing.com/) and loves sharing her knowledge of innovative marketing tactics and strategies. She’s worked with a variety of clients and businesses in retail, hospitality, insurance, and airlines. Carrie came to DMC 2018 to share her insights on how to make sense of programmatic marketing. [Continue Reading](https://www.utahdmc.org/blog/carrie-albright-dmc) [0 Comments](https://www.utahdmc.org/blog/carrie-albright-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [PPC Optimization Through Marketing Automation with Heather Cooan \[DMC Recap\]](https://www.utahdmc.org/blog/heather-cooan-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:36:45 PM [![PPC Optimization Through Marketing Automation with Heather Cooan \[DMC Recap\]](https://www.utahdmc.org/hubfs/Heather%20Cooan.jpg)](https://www.utahdmc.org/blog/heather-cooan-dmc) As digital marketers, we often hear our clients ask, “How can we get more sales?” The answer to this question is often complicated and involves a lot of moving parts. In her presentation, Heather Cooan explains that there is a “simple” answer to this sales question: marketing automation.   In Heather's presentation, she mentions that 73% of leads that go to the sales department are not “sales ready,” which results in no sale. Why is this? Heather is convinced it is because businesses are not utilizing marketing automation. They are not nurturing these leads, but rather throwing them all at the wall and seeing what sticks. There is a better way: marketing automation. [Continue Reading](https://www.utahdmc.org/blog/heather-cooan-dmc) [0 Comments](https://www.utahdmc.org/blog/heather-cooan-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Flip the Funnel with Account Based Marketing - Sangram Vajre \[DMC Recap\]](https://www.utahdmc.org/blog/sangram-vajre-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:35:06 PM [![Flip the Funnel with Account Based Marketing - Sangram Vajre \[DMC Recap\]](https://www.utahdmc.org/hubfs/Sangram%20Vajre%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/sangram-vajre-dmc) The Co-Founder & CMO of Terminus, Sangram Vajre, has quickly built a reputation as one of the leading minds in B2B marketing. In 2018, he was named as one of B2B News Network’s Top 21 B2B influencers to watch. He is the author of “Account-Based Marketing For Dummies” and is the creator of the #FlipMyFunnel philosophy. Vajre came to the 2018 Utah Digital Marketing Collective to share some brutal truths and key takeaways. Discover the 3 stages of the authenticity curve and how you can flip the funnel for your company. [Continue Reading](https://www.utahdmc.org/blog/sangram-vajre-dmc) [0 Comments](https://www.utahdmc.org/blog/sangram-vajre-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [SEO in 2018 with Rand Fishkin \[DMC Recap\]](https://www.utahdmc.org/blog/rand-fishkin-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:34:07 PM [![SEO in 2018 with Rand Fishkin \[DMC Recap\]](https://www.utahdmc.org/hubfs/Rand%20Fishkin%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/rand-fishkin-dmc) Rand Fishkin, founder of [SparkToro](https://sparktoro.com/) and Co-Founder of [SEOmoz](http://moz.com), spoke at the 4th Annual Digital Marketing Conference on *The Search World SEO in 2018*. In his presentation, he talked about what has changed in the way people search the web, how search engines serve results, and the impact that has on marketers. Rand opened his presentation to talk about the misleading data that marketers (and customers) have run into during searches. Because of this, it is hard to know which data is trustworthy. The key, according to him, is to use a marketing analytics platform, such as [Jumpshot](https://www.jumpshot.com/), to collect unbiased data (and gain more visibility into what is really going on and where people are performing their searches). 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