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The Utah DMC Blog

Principles of Split Testing for Marketers with Chris Dayley - December 16, 2020 [Event Recap + Replay]

Presented by Chris Dayley

The December 16th Utah DMC webinar this week featured Chris Dayley. Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses improve website profitability using psychology-based testing and analytics. His agency, Smart CRO, is a full-service A/B testing agency that helps companies see double-digit lifts in conversion rates.

Chris shared his extensive marketing knowledge with us by identifying common split testing mistakes along with a good set of principles to follow when setting up solid A/B tests for your website. Keep reading to catch a recap of the event below!

Topics: Event Recaps CRO