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The Utah DMC Blog

SEO Night | Utah DMC Recap – July 2019

If you didn’t get a chance to attend SEO Night, you missed out on some great information! We learned some great SEO insights from our guest speakers, Dale Nguyen from Multifuse and Francois Goube, CEO of Oncrawl. Here are some highlights of each presentation.


Topics: digital marketing utah Event Recaps strategy DMC linkbuilding googlebots crawling

Search, Social & Attribution | DMC Recap June 2019

Utah DMC or Digital Marketing Collective is an organization for digital marketers in Utah and the
surrounding areas. They strive to provide opportunities for continued learning, networking
opportunities, and training for those who are interested in furthering their marketing experience
and knowledge. This month, we had the opportunity to hear from Mark Irvine and Simon
Poulton. Mark Irvine is an extremely successful marketer who is responsible for creating
WordStream’s data-driven industry research, as well as analyzing and spotting data on Google,
Bing, and Facebook ad accounts. Simon Poulton is the current Vice President of Digital
Performance at Wpromote where he oversees Analytics Development, Data Analysis, Data
Science, and Solution Architecture team.


Topics: digital marketing utah Event Recaps DMC search social attribution

DMC Blog Recap: Social Media Tips and The Emergence of Quora as a Powerful Digital MarketingTool

This last Wednesday I had the opportunity to attend a Digital Marketing Collective conference, Gettin’ Down with Social. We got to hear from two experts in the field: Haley Fields, CEO of Orenda Marketing, and JD Prater, the Quora Evangelist as he was referred to in his bio. As one that is not very involved in social media marketing, it was interesting to dive into that realm as an SEO specialist and pick up some helpful tidbits to better understand the target market and the potential customer base.


Topics: digital marketing utah Event Recaps social media DMC quora

SEO: Outreach & Semantic Topic Modeling with Elli Bishop and Stawsky [DMC Recap]

This month’s DMC event featured Elli Bishop and Bill Slawski, two digital marketers with impressive backgrounds of success. At April’s DMC event, Elli shared her insights into what makes a great outreach specialist and how to hire one, and Bill covers phrase-based indexing and how Google patents can provide greater insights into the Google search algorithm.
 

Outreach From Scratch: How to Hire the Right People to Earn the Coverage You Need Why do I say this?

Elli Bishop has been handling B2B and B2C digital marketing for the past 8 years and knows what it takes to take a strategic approach to content creation. She’s a master at outreach and has worked to build up Clearlink’s outreach team which now has over 20 amazing marketers. Elli’s experience with content and outreach has helped her understand exactly what it takes to have a successful outreach campaign, and how you can find the best people and process for outreach as well.


Topics: digital marketing utah Event Recaps seo DMC

The Power of Podcasting to Build Your Brand - October 2018 Recap

Jessica Rhodes: Building Your Brand with Podcast Interviews

Jessica Rhodes is an expert in booking interviews for podcasts and experts alike and teaches people how to leverage interviews to grow your brand and increase exposure. Her agency, Interview Connections, has garnered six-figures in recent years and is well on its way towards reaching seven-figures for 2018.

Topics: Event Recaps personal branding

Building a Personal Brand with Mel Carson [DMC Recap]

Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge!

Topics: Event Recaps DMC2017 personal branding

Benchmark Reports for Paid Media and Facebook with Sahil Jain [DMC Recap]

Sahil Jain is the CEO and co-founder of AdStage which is an all-in-one advertising platform which assists marketers manage, automate, and report the ad campaigns that they are running across various search and social networks through an universal data API.

Topics: Event Recaps DMC2017 paid social

5 AdWords Mistakes and How to Avoid Them with Michelle Roberts [DMC Recap]

Topics: Event Recaps ppc paid search AdWords

Earning Attention in a Distracting World with Burke Morley [DMC Recap]

Time truly is the most valuable resource in the world, and in the digital marketing world earning every single second of that attention has become a challenge. Joe Marchese, the President of Fox Advertising re-instated the importance of attention as he was quoted saying, “Human attention is the most valuable resource on the planet.”

Topics: Event Recaps

Play Wild Within Video with West Barnell [DMC Recap]

 

Topics: Event Recaps video marketing West Barnell