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The Utah DMC Blog

Utah DMC Events

Utah DMC Events

Recent Posts by Utah DMC Events:

Ignite Your $Billion Brand with Ernie Harker - June 23, 2021 [Event Recap + Replay]

Our Guest Presenter: Ernie Harker

Our June 23, 2021, Utah DMC's live online event featured Ernie Harker, brand igniter, speaker, and author. He began his career as a digital artist, founded a creative production studio called 8fish, and has had much success in brand development for a variety of clients. One of his most recognizable successes was leading the rebranding of Maverik Country Store into a $3 billion adventure brand.

This was Ernie's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have him here to present: Ignite Your $Billion Brand!

Doc had the opportunity to go live on this broadcast with Ernie as he shared his extensive branding knowledge with our audience. He discussed brands he’s worked with, as well as the techniques he’s found that work when it comes to building your brand.

Keep reading to catch a recap of the event below. (Note: This post is a high-level recap. At the end of this post, you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck and Brand Development Workbook from the BrightTalk interface.)

Let's Get Started...

Topics: Event Recaps marketing strategy digital marketing

Three Things Marketing Organizations Can Do to Drive Growth with Shubu Mitra - June 9, 2021 [Event Recap + Replay]

Our Guest Presenter: Shubu Mitra

Our June 9th, 2021, Utah DMC live online event welcomed Shubu Mitra, COO, and co-founder of MarCaps, based out of Atlanta, Georgia. MarCaps is a new consulting agency made up of five members that bring over 50+ years of marketing experience. 

Prior to MarCaps, Shubu worked for Agile Measurement and managed the online and offline marketing, advertising, and promotion efforts through agile data-driven approaches. Shubu has a background in not only online and offline marketing but also worked in connection effectiveness with Coca-Cola, where he led their global effectiveness efforts for brand marketing.

This is Shubu's first time presenting for Utah DMC, and we were thrilled to have him here to present: Three Things Marketing Organizations Can Do to Drive Growth.

Doc and AJ had a blast on this live broadcast with Shubu, and now we are thrilled to share the opportunity for you to learn from Shubu as well via this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Let's Get Started...

Topics: Event Recaps marketing strategy digital marketing

OK. I’m Embarrassed to Ask, but What is Programmatic? With Josh Aston - May 26, 2021 [Event Recap + Replay]

Our Guest Presenter: Josh Aston

Our May 26th, 2021 Utah DMC live online event featured Josh Aston and his business partner Jessica Chase.  Josh has nearly 20 years of experience in marketing and has used this experience to launch his own Utah-based programmatic agency, Above The Fold. In addition to Above The Fold, Josh currently serves in an advisory CMO role at Blaast and was previously VP of Marketing for Progrexion/Credit.com, Brixio, and 1-800-CONTACTS.

Over the past couple of decades, Josh has managed teams of up to 50 people and been entrusted with marketing budgets of $60M annually. In Josh’s most recent position, he led a digital marketing team that took a company with under $1M in annual revenue to being valued at $1.2B. Josh has a proven skillset that includes creating aggressive digital marketing strategies, content, and channels aimed to increase business development and visibility.

This is his first time presenting for Utah DMC, and we were thrilled to have him here to present: OK. I’m Embarrassed to Ask, but What is Programmatic?

Doc, AJ, and David had a blast on this live broadcast with Josh and Jessica, and now we are thrilled to share the opportunity for you to learn from Josh and Jessica as well, in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Topics: Event Recaps marketing ppc paid social Programmatic Display Advertising Display Advertising

The Tricky & Sometimes Messy World of Digital Agency & Client Relationships with Susan Wenograd - May 12, 2021 [Event Recap + Replay]

Our Guest Presenter: Susan Wenograd

Our May 12th, 2021, Utah DMC live online event featured Susan Wenograd, Director of Paid Media/Acquisition at Nextiva in Richmond, Virginia. Susan has almost 20 years of experience in marketing in-house and with agencies. She is recognized as a leading authority on digital marketing. Her specializations include paid search, paid social, lead generation, and e-commerce.

This is her fifth time presenting for Utah DMC, and we were thrilled to have her back to present: The Tricky & Sometimes Messy World of Digital Agency & Client Relationships.  

Susan has hired, managed, and grown teams, and over the years she has seen common patterns emerge between clients and agencies. During this presentation, she explains that these patterns occur repeatedly, and they often come down to basic elements that go back to the beginning of the agency/client relationship.

Doc and AJ had a blast on this live broadcast with Susan, and now we are thrilled to share the opportunity for you to learn from Susan as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Topics: Event Recaps marketing business agency

New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 [Event Recap + Replay]

Our Guest Presenter: Damon Burton

Our April 28th, 2021 Utah DMC live online event featured Damon Burton, founder and President of SEO National, an international search engine marketing company based here in Salt Lake City, Utah. 

This was Damon's first time taking the DMC stage as a presenter, and we were thrilled to have him present: New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing.

Since founding his company in 2007, Damon has worked with NBA teams, Inc 5000 companies, as well as Shark Tank featured businesses. Damon writes for Forbes and has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly.

Not only does Damon bring an easy-to-follow approach to increasing revenue and online visibility, but he’s also a trusted educator on the subject… In fact, he has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. You can even download a free copy here.

Doc and AJ had a blast on this live broadcast with Damon, and now we are thrilled to share the opportunity for you to learn from Damon as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

Topics: Event Recaps seo content marketing

LinkedIn Ads: The B2B Marketer's Secret Weapon with AJ Wilcox - March 9, 2021 [Event Recap + Replay]

Our Guest Presenter: AJ Wilcox

Our March 9th, 2021 Utah DMC live online event featured AJ Wilcox. AJ is a LinkedIn Ads Fanatic and founder of B2Linked, a LinkedIn Ads Performance Agency, he’s also the Host of The LinkedIn Ads Show Podcast, and he lives in Lehi, Utah, with his wife and four kids.

This was AJ’s third time taking the DMC stage as a presenter, and we were thrilled to have him back to present: LinkedIn Ads: The B2B Marketer's Secret Weapon

AJ’s agency, B2Linked, is THE agency that specializes in account management, training and consulting for LinkedIn Ads. AJ and his team of experts has managed well over 300 LinkedIn Ads accounts, and spent a cumulative $120M+ on LinkedIn Ads, which includes 4 of LinkedIn's top 10 accounts. AJ makes LinkedIn Ads rock and has the results to prove it. You could say, he’s the Secret Weapon of the Most Sophisticated B2B Digital Advertisers.

Doc and David had a blast on this live broadcast with AJ, and now we are thrilled to share the opportunity for you to learn from AJ as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

Topics: Event Recaps content marketing

The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness with Content (Even with a Small Team) with Erin Blaskie - February 24, 2021 [Event Recap + Replay]

Our Guest Presenter: Erin Blaskie

The February 24th, 2021 Utah DMC live online event featured Erin Blaskie. Erin is a fractional CMO and marketing advisor to startups and scale-ups, with nearly 20 years of experience.

Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining the startup Fellow, as their first head of marketing hire.

Today, Erin is back to her fractional CMO roots, working with high-growth companies and teaching the next wave of digital marketing professionals.

Doc and AJ had a blast on this live broadcast with Erin, and now we are thrilled to share the opportunity for you to learn from Erin in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck.)

Topics: Event Recaps content marketing

Principles of Split Testing for Marketers with Chris Dayley - December 16, 2020 [Event Recap + Replay]

Presented by Chris Dayley

The December 16th Utah DMC webinar this week featured Chris Dayley. Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses improve website profitability using psychology-based testing and analytics. His agency, Smart CRO, is a full-service A/B testing agency that helps companies see double-digit lifts in conversion rates.

Chris shared his extensive marketing knowledge with us by identifying common split testing mistakes along with a good set of principles to follow when setting up solid A/B tests for your website. Keep reading to catch a recap of the event below!

Topics: Event Recaps CRO

The Secret Formula to Becoming a CMO - December 2, 2020 [Event Recap + Replay]

 

With the ever-changing and developing world of marketing, Sangram Vajre explores what it takes to become a Chief Marketing Officer (CMO). With his developed and comprehensive formula, Vajre provides insight into how marketers can better understand themselves and their path to becoming a CMO.

Sangram Vajre is the co-founder of Terminus and the author of his first book on account-based marketing (ABM), in addition to being the co-author of his most recent book ABM is B2B. Vajre is known for creating more than 100,000 jobs with “ABM” as a skillset, solidifying himself as an “evangelist” and expert on ABM.

Topics: Event Recaps CMO

Taking Your Data Back To The Future - November 18, 2020 [Event Recap + Replay]

 

Cookies? Where we're going we won't need cookies!

The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.

Simon Poulton, VP, Digital Intelligence at Wpromote, joined us live on November 18th, 2020 to walk us through:

  • Why & how we should embrace a privacy-first future.
  • How recent changes have impacted attribution & media targeting today.
  • A vision for the future and understanding where the Browser wars will take us.
Topics: Event Recaps data analytics attribution