The Utah DMC Blog

Our Guest Presenter: AJ Wilcox

Our March 9th, 2021 Utah DMC live online event featured AJ Wilcox. AJ is a LinkedIn Ads Fanatic and founder of B2Linked, a LinkedIn Ads Performance Agency, he’s also the Host of The LinkedIn Ads Show Podcast, and he lives in Lehi, Utah, with his wife and four kids.

This was AJ’s third time taking the DMC stage as a presenter, and we were thrilled to have him back to present: LinkedIn Ads: The B2B Marketer's Secret Weapon

AJ’s agency, B2Linked, is THE agency that specializes in account management, training and consulting for LinkedIn Ads. AJ and his team of experts has managed well over 300 LinkedIn Ads accounts, and spent a cumulative $120M+ on LinkedIn Ads, which includes 4 of LinkedIn's top 10 accounts. AJ makes LinkedIn Ads rock and has the results to prove it. You could say, he’s the Secret Weapon of the Most Sophisticated B2B Digital Advertisers.

Doc and David had a blast on this live broadcast with AJ, and now we are thrilled to share the opportunity for you to learn from AJ as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

Our Guest Presenter: Erin Blaskie

The February 24th, 2021 Utah DMC live online event featured Erin Blaskie. Erin is a fractional CMO and marketing advisor to startups and scale-ups, with nearly 20 years of experience.

Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining the startup Fellow, as their first head of marketing hire.

Today, Erin is back to her fractional CMO roots, working with high-growth companies and teaching the next wave of digital marketing professionals.

Doc and AJ had a blast on this live broadcast with Erin, and now we are thrilled to share the opportunity for you to learn from Erin in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck.)

Presented by Chris Dayley

The December 16th Utah DMC webinar this week featured Chris Dayley. Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses improve website profitability using psychology-based testing and analytics. His agency, Smart CRO, is a full-service A/B testing agency that helps companies see double-digit lifts in conversion rates.

Chris shared his extensive marketing knowledge with us by identifying common split testing mistakes along with a good set of principles to follow when setting up solid A/B tests for your website. Keep reading to catch a recap of the event below!

With the ever-changing and developing world of marketing, Sangram Vajre explores what it takes to become a Chief Marketing Officer (CMO). With his developed and comprehensive formula, Vajre provides insight into how marketers can better understand themselves and their path to becoming a CMO.

Sangram Vajre is the co-founder of Terminus and the author of his first book on account-based marketing (ABM), in addition to being the co-author of his most recent book ABM is B2B. Vajre is known for creating more than 100,000 jobs with “ABM” as a skillset, solidifying himself as an “evangelist” and expert on ABM.

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The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.

Simon Poulton, VP, Digital Intelligence at Wpromote, joined us live on November 18th, 2020 to walk us through:

• Why & how we should embrace a privacy-first future.
• How recent changes have impacted attribution & media targeting today.
• A vision for the future and understanding where the Browser wars will take us.

Are you searching for ways to bring your marketing efforts to the next level? With Akvile DeFazio’s Funnel-Based Approach with Instagram Stories, your brand can build a relationship with your audience while driving conversions.

Akvile DeFazio, President of AKvertise, makes connections for a living. Akvile is a conversion-driven marketer who specializes in making connections between consumers and brands on Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Akvile had the opportunity to share her expertise with Instagram Story Ads on November 4th, 2020 at an online event for the Utah Digital Marketing Collective.

Dennis Yu is becoming a resident voice on the Utah Digital Marketing Collective scene, and as always, we are lucky to have him present to our attendees.

As the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, Dennis focuses a lot of his time on making connections, learning from the best, and finding ways to be relevant and persuasive to the younger audiences that he works with.

In this session, Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content, Dennis brings along a counterpart: Tristan Parmley. The two share common perspectives and solutions in this organic conversation that actually centers around (surprise, surprise) video content. In this webinar, their passion for video and authentic engagement through content comes through so strong, it's palpable.

An Enterprise eCommerce website is an online store that sells products. The company that runs the website is often a bigger brand name with major brand loyalty, like Nike or Coca-Cola.

Some people think a large number of webpages, usually a thousand or more, means an eCommerce website is at an Enterprise level. However, this form of classification negates the brand recognition and authority that Enterprise websites usually have.

So what’s the best way to tackle these kinds of optimization efforts? Through small, incremental changes. Laurel Teuscher from Stryde, shared three steps to do this.

In our ever-evolving digital world, consumers are inundated with tons of advertisements. How do you stand out from the crowd, especially when you have just a mere three seconds or less to attract and engage?

This is the pivotal question paid social expert Savannah Sanchez dissected during this online Digital Marketing Collective presentation. As both a Facebook Marketing and Snapchat Ad Partner, Savannah shared her knowledge on the creative strategies for putting together social video ads.

How to Uncover Your Personal Brand and Tell a Better Story About You

Marketers often spend a lot of time thinking about clients or company brands, but they may not take advantage of the very real opportunities to build their own personal brand, which can have a major impact on their careers. Mel Carson, Founder, CEO, and Principal Strategist with Delightful Communications walked through why personal branding is important and how to start building your own brand and become discoverable, shareable, and memorable.