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The Utah DMC Blog

LinkedIn Ads: The B2B Marketer's Secret Weapon with AJ Wilcox - March 9, 2021 [Event Recap + Replay]

Our Guest Presenter: AJ Wilcox

Our March 9th, 2021 Utah DMC live online event featured AJ Wilcox. AJ is a LinkedIn Ads Fanatic and founder of B2Linked, a LinkedIn Ads Performance Agency, he’s also the Host of The LinkedIn Ads Show Podcast, and he lives in Lehi, Utah, with his wife and four kids.

This was AJ’s third time taking the DMC stage as a presenter, and we were thrilled to have him back to present: LinkedIn Ads: The B2B Marketer's Secret Weapon

AJ’s agency, B2Linked, is THE agency that specializes in account management, training and consulting for LinkedIn Ads. AJ and his team of experts has managed well over 300 LinkedIn Ads accounts, and spent a cumulative $120M+ on LinkedIn Ads, which includes 4 of LinkedIn's top 10 accounts. AJ makes LinkedIn Ads rock and has the results to prove it. You could say, he’s the Secret Weapon of the Most Sophisticated B2B Digital Advertisers.

Doc and David had a blast on this live broadcast with AJ, and now we are thrilled to share the opportunity for you to learn from AJ as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

Topics: Event Recaps content marketing

The Content Marketing Flywheel: How to Grow Traffic, Lead Gen, & Brand Awareness with Content (Even with a Small Team) with Erin Blaskie - February 24, 2021 [Event Recap + Replay]

Our Guest Presenter: Erin Blaskie

The February 24th, 2021 Utah DMC live online event featured Erin Blaskie. Erin is a fractional CMO and marketing advisor to startups and scale-ups, with nearly 20 years of experience.

Erin launched her company in 2004 and spent nearly 15 years working with scale-ups in Silicon Valley and growing the personal brands of best-selling authors, speakers, and actors. Erin also spent some time working in a B2B SaaS accelerator before joining the startup Fellow, as their first head of marketing hire.

Today, Erin is back to her fractional CMO roots, working with high-growth companies and teaching the next wave of digital marketing professionals.

Doc and AJ had a blast on this live broadcast with Erin, and now we are thrilled to share the opportunity for you to learn from Erin in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck.)

Topics: Event Recaps content marketing

Principles of Split Testing for Marketers with Chris Dayley - December 16, 2020 [Event Recap + Replay]

Presented by Chris Dayley

The December 16th Utah DMC webinar this week featured Chris Dayley. Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses improve website profitability using psychology-based testing and analytics. His agency, Smart CRO, is a full-service A/B testing agency that helps companies see double-digit lifts in conversion rates.

Chris shared his extensive marketing knowledge with us by identifying common split testing mistakes along with a good set of principles to follow when setting up solid A/B tests for your website. Keep reading to catch a recap of the event below!

Topics: Event Recaps CRO