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The Utah DMC Blog

YouTube New Features: Tips & Tricks to Enhance Your Current Efforts - July 15, 2020 [Event Recap + Replay]


Cory Henke, from Variable Media, joined us on July 15th, 2020 for an Utah DMC online event entitled, YouTube New Features: Tips & Tricks to Enhance Your Current Efforts.

YouTube has some awesome new tools to help you boost your video ad efforts. Cory based his presentation on the following three features:

  1. Lead Form Ads
  2. YouTube Creative Features
  3. YouTube Performance Analysis
Topics: Event Recaps ppc YouTube

Update: The Utah DMC 2020 Annual Conference on August 28th Has Been Rescheduled

Hey there, Utah DMC members and community -

I wanted to personally take a moment and let you know that we, as a board of directors, had to make a hard decision regarding this year's annual conference.

Due to the Covid-19 pandemic, the continued spread here in Utah, as well as current and possible unknown restrictions from the state, we have decided to postpone the 2020 Utah DMC Annual Conference, scheduled for August 28th, 2020 here in Salt Lake City, and move it to next year.

Topics: DMC

Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 [Event Recap + Replay]

This month we had the pleasure of having Michelle Morgan, Director of Client Services for Clix Marketing, speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the Top 25 Most Influential PPC Experts of 2020 from PPC Hero.

The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide.

Topics: Event Recaps facebook Facebook Ads

Driving Demand with Virtual Events | June 24, 2020 [Panel Recap]

This was a special panel event coordinated by our online events sponsor and friends at BrightTalk that was put together to talk all about virtual events.

The panel consisted of Daniel Waas of AppFolio, Darin Berntson of Utah DMC and Ryan Smith of SaltStack, and Morgan Cantrell of BrightTALK was our moderator.

Topics: Event Recaps Virtual Events

5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 [Event Recap]

Mason Bentley is a Managing Director for BASE Search Marketing, an agency specializing in white hat link building. Mason has gained most of his expert knowledge through trial and error. He has had a hand in every facet of the link building process and was able to walk us through how he has found the most link building success.

Topics: Event Recaps seo