The Utah DMC Blog

John Doherty is an experienced digital marketer who has worked in agency settings (Distilled), in-house (Zillow), and as a consultant/freelancer (Credo). During his early consulting days, John did some SEO for a client for $50. In the years that have passed, that $50 in work has generated his $6M in business for his client. Needless to say, John was not fairly compensated for the work he did.

Mel Carson is the Founder and Principal Strategist at Delightful Communications which is a Modern Marketing, Branding, and PR Consulting Firm. He is also the author of Introduction to Personal Branding and he joined us for DMC 2017 to drop some personal branding knowledge!

For the second year in a row, Joe Martin of Adobe joined DMC to talk about social media. This year’s presentation focused more on how social media fits into the current marketing landscape and where it might go in the near future.

Sahil Jain is the CEO and co-founder of AdStage which is an all-in-one advertising platform which assists marketers manage, automate, and report the ad campaigns that they are running across various search and social networks through an universal data API.

Time truly is the most valuable resource in the world, and in the digital marketing world earning every single second of that attention has become a challenge. Joe Marchese, the President of Fox Advertising re-instated the importance of attention as he was quoted saying, “Human attention is the most valuable resource on the planet.”

Day 1 of SLC | SEM’s Digital Marketing Conference is off to a great start as we hear from Christi Olson, Internet Marketing and Search Evangelist. Christi currently works with the BingAds team at Microsoft and teaches us some complex retargeting strategies to fuel your marketing initiatives.

James Dayton, Creative Producer at Jamestown Films

The October SLC | SEM event kicked off with James Dayton, from Jamestown Films. Jamestown Films is a film production crew that’s been behind some recent marketing videos that have gone viral. The focus of their work is the content they produce for their clients, and they seek to elevate the brand of anyone who requests their services.

At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention.

With 4.9 million subscribers, 650 million video views, and 166 total videos uploaded as of September, 2017, Dan Markham’s YouTube channel What’s Inside? is the perfect example of achieving success through creativity and ambition. What started as a fun video for his son’s school project has turned into a fulltime career for Dan. With sponsored partners such as Nike, Verizon, Star Wars, and Nickelodeon, Dan and his son, Lincoln, are experts in how to utilize YouTube and gain a following.

There are three things that Kirk Ouimet wants to make clear: Mobile is king, Snapchat makes the best mobile ad products, and Snapchat leads by innovation. With over 166 million daily users, and over 3 billion Snaps created each day, Snapchat is the leader in mobile advertising. More than half of the top 100 advertisers have spent money advertising on Snapchat in 2017, including: Google, Starbucks, Pepsi, Netflix, and McDonalds. The question that Ouimet asks is, why isn’t your company taking advantage of Snapchat’s ad platform?