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The Utah DMC Blog

Taking Your Data Back To The Future - November 18, 2020 [Event Recap + Replay]

 

Cookies? Where we're going we won't need cookies!

The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.

Simon Poulton, VP, Digital Intelligence at Wpromote, joined us live on November 18th, 2020 to walk us through:

  • Why & how we should embrace a privacy-first future.
  • How recent changes have impacted attribution & media targeting today.
  • A vision for the future and understanding where the Browser wars will take us.
Topics: Event Recaps data analytics attribution

Search, Social & Attribution | DMC Recap June 2019

Utah DMC or Digital Marketing Collective is an organization for digital marketers in Utah and the
surrounding areas. They strive to provide opportunities for continued learning, networking
opportunities, and training for those who are interested in furthering their marketing experience
and knowledge. This month, we had the opportunity to hear from Mark Irvine and Simon
Poulton. Mark Irvine is an extremely successful marketer who is responsible for creating
WordStream’s data-driven industry research, as well as analyzing and spotting data on Google,
Bing, and Facebook ad accounts. Simon Poulton is the current Vice President of Digital
Performance at Wpromote where he oversees Analytics Development, Data Analysis, Data
Science, and Solution Architecture team.


Topics: digital marketing utah Event Recaps DMC search social attribution