![Why Would Google Do That? WTF: Dealing With Algorithm Holes with Ted Waz [DMC Recap]](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Working%20Hard/7K0A0606.jpg)
At the 10:30 a.m. session of the SLC|SEM Back to Digital Marketing Conference, Ted Waz brought his expertise as a Global Executive Adviser for leading Fortune 50 companies to the stage, addressing the complicated question of the Google algorithm. While this is a subject that stymies even experienced marketers, it's possible to read between the lines to gain better results for clients.