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The Utah DMC Blog

The Secret Formula to Becoming a CMO - December 2, 2020 [Event Recap + Replay]


With the ever-changing and developing world of marketing, Sangram Vajre explores what it takes to become a Chief Marketing Officer (CMO). With his developed and comprehensive formula, Vajre provides insight into how marketers can better understand themselves and their path to becoming a CMO.

Sangram Vajre is the co-founder of Terminus and the author of his first book on account-based marketing (ABM), in addition to being the co-author of his most recent book ABM is B2B. Vajre is known for creating more than 100,000 jobs with “ABM” as a skillset, solidifying himself as an “evangelist” and expert on ABM.

Topics: Event Recaps CMO

Taking Your Data Back To The Future - November 18, 2020 [Event Recap + Replay]


Cookies? Where we're going we won't need cookies!

The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.

Simon Poulton, VP, Digital Intelligence at Wpromote, joined us live on November 18th, 2020 to walk us through:

  • Why & how we should embrace a privacy-first future.
  • How recent changes have impacted attribution & media targeting today.
  • A vision for the future and understanding where the Browser wars will take us.
Topics: Event Recaps data analytics attribution