--- title: Welcome to the Utah DMC Blog | facebook description: facebook | Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## [Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jul 9, 2020 2:13:51 PM [![Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 \[Event Recap + Replay\]](https://www.utahdmc.org/hubfs/Utah%20DMC%20Leveraging%20the%20Facebook%20Algorithm%20for%20Better%20Performance%20Michelle%20Morgan.png)](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap) This month we had the pleasure of having [**Michelle Morgan**](https://www.linkedin.com/in/michellemsem/), Director of Client Services for [**Clix Marketing**](http://www.clixmarketing.com/), speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the **Top 25 [Most Influential PPC Experts of 2020](https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2020) from PPC Hero.** The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide. [Continue Reading](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap) [0 Comments](https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [facebook](https://www.utahdmc.org/blog/topic/facebook) [Facebook Ads](https://www.utahdmc.org/blog/topic/facebook-ads) - [Tweet](https://twitter.com/share) ## [Dennis Yu | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/blog/dennis-yu-recap-2019-dmc-conference) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Sep 28, 2019 4:01:11 PM [![Dennis Yu | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/hubfs/2019%20DMC%20Conference/DMC%202019%20Sessions%20Videos/utah-dmc-2019-conference-dennis-yu.jpg)](https://www.utahdmc.org/blog/dennis-yu-recap-2019-dmc-conference) # Facebook - Cracking the Code with Dennis Yu Dennis Yu gave an enlightening presentation at the annual DMC conference about Facebook and how to crack the code that is Facebook. Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing agency that focuses on providing education to young adults at no cost. Dennis has been featured on CNN, The Wall Street Journal, New York Times, and several other prominent publications.  In his presentation, Dennis starts out by talking about the ACC Funnel and how people are born to be great sequential storytellers. This is the theme throughout his entire presentation so it is important to understand what the ACC Funnel is. [Continue Reading](https://www.utahdmc.org/blog/dennis-yu-recap-2019-dmc-conference) [0 Comments](https://www.utahdmc.org/blog/dennis-yu-recap-2019-dmc-conference#comments-listing) Topics: [digital marketing utah](https://www.utahdmc.org/blog/topic/digital-marketing-utah) [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [strategy](https://www.utahdmc.org/blog/topic/strategy) [DMC](https://www.utahdmc.org/blog/topic/dmc) [facebook](https://www.utahdmc.org/blog/topic/facebook) - [Tweet](https://twitter.com/share) ## [Robert Brady | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/blog/robert-brady-recap-2019-dmc-conferenc) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Sep 28, 2019 3:51:09 PM [![Robert Brady | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/hubfs/2019%20DMC%20Conference/DMC%202019%20Sessions%20Videos/utah-dmc-2019-conference-robert-brady.jpg)](https://www.utahdmc.org/blog/robert-brady-recap-2019-dmc-conferenc) # Welcome To The Golden Age of Competitive Research \[DMC Recap\] With nearly 15 years of expertise in online advertising via PPC platforms such as Google Ads, Bing Ads, Facebook Ads, and more, Robert Brady is an expert in the digital marketing world. Along with his PPC knowledge, Brady also is proficient in conversion rate optimization (CRO), landing page optimization, marketing strategy and competitive research. Brady’s PowerPoint focuses and key takeaways: - Use scripts to pull Auction Insights and process for insights - Tap into the Bing Competition tab - Monitor and leverage competitors’ Facebook and LinkedIn Ads - Get in your competitors’ audiences and funnels [Continue Reading](https://www.utahdmc.org/blog/robert-brady-recap-2019-dmc-conferenc) [0 Comments](https://www.utahdmc.org/blog/robert-brady-recap-2019-dmc-conferenc#comments-listing) Topics: [digital marketing utah](https://www.utahdmc.org/blog/topic/digital-marketing-utah) [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [ppc](https://www.utahdmc.org/blog/topic/ppc) [strategy](https://www.utahdmc.org/blog/topic/strategy) [DMC](https://www.utahdmc.org/blog/topic/dmc) [facebook](https://www.utahdmc.org/blog/topic/facebook) - [Tweet](https://twitter.com/share) ## [Facebook Messenger marketing is the new frontier in digital marketing. This is what you need to know.](https://www.utahdmc.org/blog/facebook-messenger-marketing-is-the-new-frontier-in-digital-marketing.-this-is-what-you-need-to-know) by [Larry Kim](https://www.utahdmc.org/blog/author/larry-kim), on Apr 23, 2019 3:29:06 PM [![Facebook Messenger marketing is the new frontier in digital marketing. This is what you need to know.](https://www.utahdmc.org/hubfs/Guest%20Posts/LK%2015%20Prancing%20Unicorn.gif)](https://www.utahdmc.org/blog/facebook-messenger-marketing-is-the-new-frontier-in-digital-marketing.-this-is-what-you-need-to-know) Hold on, because I’m going to make a very bold statement. **I believe that every digital marketer should know about Facebook Messenger marketing with chatbots.** Why do I say this? Because Facebook Messenger marketing is both the largest and most targeted marketing channel. It possesses the highest engagement rates and wields the greatest potential. When combined with [Facebook Messenger chatbots allow you](https://mobilemonkey.com/chatbots/chatbot-builder) to unleash this potential at scale. [Continue Reading](https://www.utahdmc.org/blog/facebook-messenger-marketing-is-the-new-frontier-in-digital-marketing.-this-is-what-you-need-to-know) [0 Comments](https://www.utahdmc.org/blog/facebook-messenger-marketing-is-the-new-frontier-in-digital-marketing.-this-is-what-you-need-to-know#comments-listing) Topics: [facebook](https://www.utahdmc.org/blog/topic/facebook) [facebook messenger](https://www.utahdmc.org/blog/topic/facebook-messenger) [Guest Post](https://www.utahdmc.org/blog/topic/guest-post) [chat bots](https://www.utahdmc.org/blog/topic/chat-bots) - [Tweet](https://twitter.com/share) ## [Recap: Data Analytics & Facebook Remarketing - June 2018](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jul 18, 2018 3:32:42 PM [![Recap: Data Analytics & Facebook Remarketing - June 2018](https://www.utahdmc.org/hubfs/JUNE%202018%20EVENT%20-%2005.png)](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) ## **Beyond Vlookups: The Marketing Data Analytics Stack** Sam Fonoimonana, Chief Analytics Officer at [Stoke Analytics](http://www.thestokegroup.com/), spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data. In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline - [Continue Reading](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) [0 Comments](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing#comments-listing) Topics: [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) [facebook](https://www.utahdmc.org/blog/topic/facebook) - [Tweet](https://twitter.com/share) [All Posts](https://www.utahdmc.org/blog/all) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - 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