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The Utah DMC Blog

Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 [Event Recap + Replay]

This month we had the pleasure of having Michelle Morgan, Director of Client Services for Clix Marketing, speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the Top 25 Most Influential PPC Experts of 2020 from PPC Hero.

The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide.

Topics: Event Recaps facebook Facebook Ads

Dennis Yu | Utah DMC Conference Recap – August 2019

Facebook - Cracking the Code with Dennis Yu

Dennis Yu gave an enlightening presentation at the annual DMC conference about Facebook and how to crack the code that is Facebook.

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing agency that focuses on providing education to young adults at no cost. Dennis has been featured on CNN, The Wall Street Journal, New York Times, and several other prominent publications. 

In his presentation, Dennis starts out by talking about the ACC Funnel and how people are born to be great sequential storytellers. This is the theme throughout his entire presentation so it is important to understand what the ACC Funnel is.

Topics: digital marketing utah Event Recaps strategy DMC facebook

Robert Brady | Utah DMC Conference Recap – August 2019

Welcome To The Golden Age of Competitive Research [DMC Recap]

With nearly 15 years of expertise in online advertising via PPC platforms such as Google Ads, Bing Ads, Facebook Ads, and more, Robert Brady is an expert in the digital marketing world. Along with his PPC knowledge, Brady also is proficient in conversion rate optimization (CRO), landing page optimization, marketing strategy and competitive research.

Brady’s PowerPoint focuses and key takeaways:

  • Use scripts to pull Auction Insights and process for insights
  • Tap into the Bing Competition tab
  • Monitor and leverage competitors’ Facebook and LinkedIn Ads
  • Get in your competitors’ audiences and funnels

Topics: digital marketing utah Event Recaps ppc strategy DMC facebook

Facebook Messenger marketing is the new frontier in digital marketing. This is what you need to know.

Hold on, because I’m going to make a very bold statement.

I believe that every digital marketer should know about Facebook Messenger marketing with chatbots.

Why do I say this?

Because Facebook Messenger marketing is both the largest and most targeted marketing channel. It possesses the highest engagement rates and wields the greatest potential. When combined with Facebook Messenger chatbots allow you to unleash this potential at scale.

Topics: facebook facebook messenger Guest Post chat bots

Recap: Data Analytics & Facebook Remarketing - June 2018

Beyond Vlookups: The Marketing Data Analytics Stack

Sam Fonoimonana, Chief Analytics Officer at Stoke Analytics, spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data.

In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline -

Topics: data analytics facebook