The Utah DMC Blog

Our Guest Presenter: Susan Wenograd

Our May 12th, 2021, Utah DMC live online event featured Susan Wenograd, Director of Paid Media/Acquisition at Nextiva in Richmond, Virginia. Susan has almost 20 years of experience in marketing in-house and with agencies. She is recognized as a leading authority on digital marketing. Her specializations include paid search, paid social, lead generation, and e-commerce.

This is her fifth time presenting for Utah DMC, and we were thrilled to have her back to present: The Tricky & Sometimes Messy World of Digital Agency & Client Relationships.  

Susan has hired, managed, and grown teams, and over the years she has seen common patterns emerge between clients and agencies. During this presentation, she explains that these patterns occur repeatedly, and they often come down to basic elements that go back to the beginning of the agency/client relationship.

Doc and AJ had a blast on this live broadcast with Susan, and now we are thrilled to share the opportunity for you to learn from Susan as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

James Dayton, Creative Producer at Jamestown Films

The October SLC | SEM event kicked off with James Dayton, from Jamestown Films. Jamestown Films is a film production crew that’s been behind some recent marketing videos that have gone viral. The focus of their work is the content they produce for their clients, and they seek to elevate the brand of anyone who requests their services.

How to Embrace Today's Buyer, Stand Out, and Build an Amazing Business in the Digital Age

Friday morning’s session opened up with a bang, and to say that web marketing guru, Marcus Sheridan has a bit of passion for what he does, may be the understatement of the year. The very energetic Sheridan opened up his session with the question, “What business are you in?” After a few non-plus answers and some clarifications, Sheridan then asked if, as marketers, we were in the same business as a car salesman. Many laughed and made a few car salesman jokes, but Sheridan continued, wondering why is a car salesman considered the “lowest of the low”?