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The Utah DMC Blog

Ignite Your $Billion Brand with Ernie Harker - June 23, 2021 [Event Recap + Replay]

Our Guest Presenter: Ernie Harker

Our June 23, 2021, Utah DMC's live online event featured Ernie Harker, brand igniter, speaker, and author. He began his career as a digital artist, founded a creative production studio called 8fish, and has had much success in brand development for a variety of clients. One of his most recognizable successes was leading the rebranding of Maverik Country Store into a $3 billion adventure brand.

This was Ernie's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have him here to present: Ignite Your $Billion Brand!

Doc had the opportunity to go live on this broadcast with Ernie as he shared his extensive branding knowledge with our audience. He discussed brands he’s worked with, as well as the techniques he’s found that work when it comes to building your brand.

Keep reading to catch a recap of the event below. (Note: This post is a high-level recap. At the end of this post, you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck and Brand Development Workbook from the BrightTalk interface.)

Let's Get Started...

Topics: Event Recaps marketing strategy digital marketing

Three Things Marketing Organizations Can Do to Drive Growth with Shubu Mitra - June 9, 2021 [Event Recap + Replay]

Our Guest Presenter: Shubu Mitra

Our June 9th, 2021, Utah DMC live online event welcomed Shubu Mitra, COO, and co-founder of MarCaps, based out of Atlanta, Georgia. MarCaps is a new consulting agency made up of five members that bring over 50+ years of marketing experience. 

Prior to MarCaps, Shubu worked for Agile Measurement and managed the online and offline marketing, advertising, and promotion efforts through agile data-driven approaches. Shubu has a background in not only online and offline marketing but also worked in connection effectiveness with Coca-Cola, where he led their global effectiveness efforts for brand marketing.

This is Shubu's first time presenting for Utah DMC, and we were thrilled to have him here to present: Three Things Marketing Organizations Can Do to Drive Growth.

Doc and AJ had a blast on this live broadcast with Shubu, and now we are thrilled to share the opportunity for you to learn from Shubu as well via this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Let's Get Started...

Topics: Event Recaps marketing strategy digital marketing

Dennis Yu | Utah DMC Conference Recap – August 2019

Facebook - Cracking the Code with Dennis Yu

Dennis Yu gave an enlightening presentation at the annual DMC conference about Facebook and how to crack the code that is Facebook.

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing agency that focuses on providing education to young adults at no cost. Dennis has been featured on CNN, The Wall Street Journal, New York Times, and several other prominent publications. 

In his presentation, Dennis starts out by talking about the ACC Funnel and how people are born to be great sequential storytellers. This is the theme throughout his entire presentation so it is important to understand what the ACC Funnel is.


Topics: digital marketing utah Event Recaps strategy DMC facebook

Dan Gingiss | Utah DMC Conference Recap – August 2019

How A Remarkable Customer Experience Can Be Your Best Marketing [DMC Recap]

Dan Gingiss brings 20 years of experience to his presentation on How A Remarkable Customer Experience Can Be Your Best Marketing. If you adhere to Dan’s expert tips, you’re sure to wrack in some valuable free publicity and develop a voice that will better resonate with your target audience.

Topics: digital marketing utah Event Recaps strategy artificial intelligence DMC customer experience

Jeff Sauer | Utah DMC Conference Recap – August 2019

Saving Hours with Google Data Studio [DMC Recap]


Jeff Sauer is the Founder of Data-Driven, agency owner, business coach, blogger at Jeffalytics, lecturer, and a digital nomad. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and "best of" lists. Jeff has had 15,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries.

Topics: digital marketing utah Event Recaps strategy Google DMC google data studio

Duane Forrester | Utah DMC Conference Recap – August 2019

How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement, with Duane Forrester [DMC Recap]

Duane Forrester gave an insightful presentation at the 2019 DMC conference titled, “How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement.”

Mr. Forrester is the VP of Industry Insights at Yext. And has experience with machine learning from his years working for Bing, Microsoft, Search Engine Land, and more.

So how is machine learning changing the world?

Topics: digital marketing utah Event Recaps strategy artificial intelligence DMC machine learning

Susan Wenograd | Utah DMC Conference Recap – August 2019

Creating Effective Facebook Funnels with Susan Wenagrad [DMC Recap]


Susan Wenagrad gave an informative talk on Creating Effective Facebook Funnels [What You’re Doing Wrong In The Current Landscape, and How To Shift Your Strategy To Win!] at the Annual DMC Conference.


Topics: digital marketing utah Event Recaps strategy DMC facebook funnels

Drew Breunig | Utah DMC Conference Recap – August 2019

The Evolution of Location Tracking and How it Works with Drew Breunig [DMC Recap]


The Evolution of Location.

Drew Breunig is the executive vice president at PlaceIQ and has been there for over 7 years. PlaceIQ developed a technology that would accurately represent a consumer's journey in the physical world. With precision and accuracy, their engineers created a cutting edge platform that delivers a unique view of the consumer journey.


Topics: digital marketing utah Event Recaps strategy DMC facebook funnels

Scott Paul and Colby Bauer | Utah DMC Conference Recap – August 2019

Influencer Marketing: The Ugly Truth [DMC Recap]

Scott Paul (CEO of Wooly) and Colby Bauer (Cofounder of Thread Wallets) presented during Utah’s annual Digital Marketing Conference. Attendees from across the U.S. filled the room to learn how influencer marketing has over-promised and under-delivered, and what to do about it.


Topics: digital marketing utah Event Recaps ppc strategy DMC influencers influencer marketing

Neil Patel | Utah DMC Conference Recap – August 2019

The Future of Digital Marketing: It’s Not What You Think [DMC Recap]

Neil Patel actively works with both consumers and companies in marketing. Because he has had so much experience seeing both sides of digital marketing, he can offer in-depth insight to everyone and give a full picture of what is happening in the world of digital marketing. He describes the future of digital marketing with five facts.


Topics: digital marketing utah Event Recaps ppc strategy DMC digital marketing