Bryan Phelps, on Apr 23, 2018 9:49:03 AM
Amber Sawaya’s, EVP UX & Product, Zorroa, was our first speaker of the evening. Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions.
Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry.
Cory Edwards is the Director of Social Media and Content at a small company called Adobe. Ever heard of of ‘em? 😉 In all seriousness Cory shared some phenomenal insights into how his team at Adobe is approaching social media and “fighting corporate disillusionment with social media.” His presentation discussed both their internal and external efforts, gave insights into their strategy, and even highlighted specific posts or campaigns they ran.