The Utah DMC Blog

In our ever-evolving digital world, consumers are inundated with tons of advertisements. How do you stand out from the crowd, especially when you have just a mere three seconds or less to attract and engage?

This is the pivotal question paid social expert Savannah Sanchez dissected during this online Digital Marketing Collective presentation. As both a Facebook Marketing and Snapchat Ad Partner, Savannah shared her knowledge on the creative strategies for putting together social video ads.

How to Uncover Your Personal Brand and Tell a Better Story About You

Marketers often spend a lot of time thinking about clients or company brands, but they may not take advantage of the very real opportunities to build their own personal brand, which can have a major impact on their careers. Mel Carson, Founder, CEO, and Principal Strategist with Delightful Communications walked through why personal branding is important and how to start building your own brand and become discoverable, shareable, and memorable.

It was a great day to learn from Marty Weintraub, owner of the acclaimed marketing agency Aimclear®. His quick wit and stellar ad-targeting tips were the perfect combinations for an afternoon of learning and laughter.

Joining us from the beautiful Minnesota wilderness, Marty quickly got into some of the most essential ways to find new users by retargeting. How does he do it? Using social media, Marty will find organic source channel data and then pull that into other social channels to target users with paid ads.